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Pop + Antivirus = Relax eating pop-corn (MAYBE?) (2)


04-05-2016 10:37 PM #1 johnaff (AMC Alumnus)

I love the data.

I also love popcorn with mustard.

What other layers of optimization does popads have? Day/hour/carrier/wifi? Would love to see that data as well if you can optimize it.

Also, are these landers displaying correctly on IOS? Did you check? You dont want to completely rule out that audience if its a problem on your side.

Why do you think then adult category didnt work? Whats you hypothesis there? How can you test that hypothesis? What other conclusions can you draw? Are there other categories you should be on the lookout for based on that?

Why didnt IOS work out?

Remember, you have to UNDERSTAND what the data is telling you.

Its speaking. Its important to understand the WHY, because then you are truly LEARNING.

Why did the high bid campaign perform better? If you dont know, what are your best guesses? Maybe you get better/different placements on high bid traffic? Maybe if you bid even higher you'll get better placements? What can you do to test those guesses?

Hope that helps. I love data.


04-06-2016 05:11 AM #2 acepowermarketing (AMC Alumnus)

Hi Porridge,

Thank you for your post.

I have been running pops + antivirus for few months now. Also on Popads.

Do you have a system to have a better look at the data received? From your data I see that there is about 10% click loss not tracked by Voluum. Maybe you could try to export the data and tally the costing to get a clearer picture? This would also help if you when you are cutting placements.
Maybe also work on comparing what is the difference between the campaign with the higher bid vs mid and lower bid. Most likely you would find more placements that open up in the higher bids

We could discuss about this more. Feel free to add me up on skype.

Apm Darryn
Skype: Darrynq


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