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My first campaing - how do you think I did and what should I improve? (7)

04-05-2016 08:08 PM #1 massplanner (Member)
My first campaing - how do you think I did and what should I improve?

So, I just ran my first campaign for around 24 hours, here's the screenshot - is it good or bad? Expert advice would be welcomed now.
Click image for larger version.  Name: my first campaign.png  Views: 113  Size: 129.4 KB  ID: 10833

This is what I did:
- I had two offers selected, one antivirus related and one casino related
- ran traffic from zeropark, 1 domain and 1 popup for each campaign
- 3 lps for the antivirus one, all provided by them, no custom lp created
- 1lp for the casino one, again provided by them
- i played with the bids all day long, adjusted them up and down almost every hours
- casino offer was NZ geotergeted antivirus one I left worldwide

So, what's the bottom line? how did I do and what should I improve/do next?

Thanks in advance for all the help

04-05-2016 08:14 PM #2 mrbraun (Moderator)

Hello!
Very good result for start. Now you should chose the best LP and run only it. And also I recommend to work with BlackList of targets. With BL you can get +100-150% ROI (depends on geo).
Good luck!

04-06-2016 09:26 AM #3 massplanner (Member)

Quote Originally Posted by mrbraun View Post
Hello!
Very good result for start. Now you should chose the best LP and run only it. And also I recommend to work with BlackList of targets. With BL you can get +100-150% ROI (depends on geo).
Good luck!
Thank you will look into that as well and I will update with the results.

05-19-2016 03:50 AM #4 pocketrocket (Member)

Whatever happened to this?

05-21-2016 06:33 PM #5 Issac (AMC Alumnus)

Quote Originally Posted by mrbraun View Post
Hello!
Very good result for start. Now you should chose the best LP and run only it. And also I recommend to work with BlackList of targets. With BL you can get +100-150% ROI (depends on geo).
Good luck!
Sorry, what do you mean with "black list of targets". Thanks

05-21-2016 10:02 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by cattmain View Post
Sorry, what do you mean with "black list of targets". Thanks
You can either block/cut something via a blacklist, or target just specific ones via a whitelist. This is usually related to placements/zones/spots in a traffic source.

Its one of the basic optimization options you have at your disposal - do you see a placement doing really bad? Cut it - add it to your blacklist. Do you see a placement doing very well? Bid higher on it, make it part of your whitelist and target it more. The options also depend on the traffic source you are using.

In theory - run a campaign, block the poor placements ... profit! In real life its not so easy, but this is one of the fundamentals in AM.

05-26-2016 07:02 AM #7 exmachina (Member)

no. you need to run 3 different landers instead of one, plus you need to have $100 budget test over two days to see result before optimization. $50 spend is not enough data.

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