Home > Mobile > Follow-along Campaigns

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On My Road To 1K$/Day ! (51)

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Hey, I'm Max !

After some fails in Shopify store + Facebook Ads, I decided to move in Affiliate Market, into Mobile (I saw on my Facebook Ads stats that the Mobile Traffic was more important then the Desktop Traffic). I built websites during the last 2 years and no one was a success so I was tired to build another website, I wanted something else, move into a new business, then I discovered STM ! I've learned all I can on STM and I would thanks all the community, the members who write all these tutorials with so much informations and all the other members who share with the community their knowledges !

I'm posting a Follow Along to keep myself motivated and get some help/comments if anyone read this thread

My Goal : 1K$/Day

Campagn 1 :
Offers : Wifi Booster Android Pin Sumbits
Landers : 6 Landers (2 Ripped - 4 from me)
Payout : $8.60
Country : FR
Traffic Source : PopAds
Budget : $27 (Split in Low Bid / Mid Bid / High Bid )

Results :
*The cost are wrong, I paid 27$. I guess my costs are wrong because I cloaked (not because I think my LP are awesome but because I don't want to get the bot clicks into my stats).
*In my Affiliate Network I got 73 Unique Clicks.

Summary :


Campaigns :


Landers :


TO DO:
I don't think I have enough datas to make any changement, so I probably run again the 3 campaigns but I'm wondering if the offer is strong, more than 100 clicks to the offer withtout conversion ?
I need to check if all is going well because I have only 50% of my clicks register in my Affiliate Network.

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Hey Max,

Interesting you mentioned the failure with Shopify, did you buy a course. the problem is that it is huge right now as a product creator and people are just selling made up courses.

Not to mention that a lot of people are creating stores and running to the same demographics.

Will follow you on this follow along

Huw

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sorry for a double post. I think you can have a pop under happen on your landers going to another offer on the network "exoclick" to try and earn a bit more cash.

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Thanks for starting this follow-along! First of all - you mentioned Shopify. The best thread on Shopify I know of is:

http://stmforum.com/forum/showthread...hlight=shopify

And also cmdeal's recommendations on great tutorials:

http://stmforum.com/forum/showthread...l=1#post265444

So perhaps you'll see new information that will make you want to give Shopify another try?



Now - regarding the Wifi Booster Android Pin Submit - for an offer with such a high payout, $27 without a conversion doesn't tell you much. You're running 6 landers and only spent less than 1 payout on each. And if you look at OSs/devices/etc. that will split the costs further. (What I mean is, for example, Android may be profitable using LanderX and you wouldn't know because you haven't spent enough money on that combination yet.)

If this is your first campaign, I would suggest choosing a low payout offer. This way, you can spend less and collect more data, and test your landers more quickly. In fact, if possible, try to test at least 2 offers. That way you increase your chances of having 1 of the offers work out. And please don't think that low payout offers are less profitable! You can find more information in the thread below - search for the section "Won't higher-payout offers make me more money than lower-payout offers? Should I avoid low-payout offers?":

http://stmforum.com/forum/showthread...-AM-FAQ-Thread!


If you have a big test budget and would like to continue testing that wifi booster offer, please don't let me discourage you! But yes, you'll need to spend more money to even tell if the offer has potential.



Amy

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Good luck mate, saw the title and I was curious to take a look, seems you've got a long way to go. I'm just starting as well so I'll probably lurk around all the new follow along threads

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27$ is way too low on a campaign with a +8$ payout to get any valuable data insights. Its normal your first campaign is losing money, so don't panic or feel bad about it. We've all been through it. What is important though is that you see this period as a "learning period" whereby you acquire valuable data and insights into what works vs what works. You have to understand for your own what makes an offer work on a given traffic source. In order to do this you need to test (and lose money), then learn, then optimize and then make it work. Running a 27$ budget campaign (splitted in three tests) on a 8$ CPA offer won't work.

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Why did you choose France? It is not the cheapest geo around.
If you just starting out, it would be better to go for a lower paying offer, I suppose something up to $2 and a cheaper geo (Latam, Africa).
You will spend less and get more data.

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how much you would guys spend on testing for a 37 dollars payout (click Bank)

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That would depend on a lot of factors.

For example - is the traffic targeted? I was doing quite well for a while by direct-linking from adwords to clickbank products (that was back in 2008 - adwords doesn't even allow that anymore I don't think). I would start with the most-targeted keywords, and if the product didn't convert after 2x payout I would ditch it. My reasoning was that I would rather test lots of offers using the most-targeted keywords first. So if a product didn't convert even on the most targeted keywords then I didn't want to waste additional time. But if that's the way you want to go, be prepared to test a LOT of offers. I was testing something like 40 offers/week and would only find 1-2 profitable - but the profitable ones each made several hundreds a day in profits so it was worth it.

For untargeted or broad-intent traffic, unless you have a really wide-appeal CB product with an extremely good sales page, my guess is you'd need to test landing pages. So let's say you're split-testing 5 really different angles (banners+landers), you'll want to give each angle at LEAST 2x payout to give them a chance to shine - so $370 in ad spend and that's the minimum.

Also, how much to spend will depend on how confident you are in the product. If you KNOW for sure that the product is converting well on a particular traffic type, then it may be worth it to spend a lot of money to test different angles. On the other hand if you're not sure the particular product will convert on the traffic type, then you probably won't want to spend too much money testing it.

At any rate that's a hard question to answer. But I hope I've pointed out some of the considerations involved.



Amy

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Max, Have you recently gone through the awesome getting started guides : http://stmforum.com/forum/forumdispl...g-2015-Edition ?

One of the posts there clears up why a low payout campaign might be the best way to get started.

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You said :

"I was doing quite well for a while by direct-linking from adwords to clickbank products (that was back in 2008 - adwords doesn't even allow that anymore I don't think)."

Why doesn't AdWords allow this anymore ?

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Adwords periodically changes their rules, what was once allowed is now subject to a ban. User experience is their holly grail and they do many retarded changes in an effort to make it better

Im not sure its the case with all clickbank products tho and directlink.

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I don't remember why I was under the impression that adwords stopped allowing direct-linking. Maybe they have, maybe they haven't. If you do find out I'd really appreciate it if you could update this thread with that info (unless you're planning to give that method a try - in which case you may not want to attract more competition!)

The last change I remembered while I was still doing this, was that adwords started evaluating its "quality score" based on whether the keyword you're targeting is present on the destination page. I remember my camps took quite a hit from this, because the offer page often didn't contain the keywords I was targeting. To combat this change I made landers that had a powerful headline, image, a couple of bullet points, and a big CTA to try to get as many people to click through as possible (effectively trying to emulate direct linking lol). Then on the lander below the fold I would paste an "article" that didn't actually make much sense but I used it to stuff all my keywords there to boost the quality score.

So even if adwords hadn't explicitly forbade direct-linking, the way they had their quality score set up basically made landing pages mandatory. You'll need to verify if adwords still calculates quality score the same way today because things may have changed.

Anyway - adding landing pages worked for me for a while longer. Then I made a stupid mistake - one of my best camps got paused because google thought the product was scammy (it was a "watch satellite tv on your pc" software - extremely popular back then and had very wide appeal; looking back, I should have targeted all and any keywords and not just relevant keywords, because the product had such broad appeal). I got greedy and didn't want that camp to end so I re-created it on another adwords account (I had something like 10 accounts due to the number of offers I was testing) and before I knew what happened, both accounts got banned, and the rest got banned in the days that followed.

After that I did manage to apply for a new adwords account (I'm not going to discuss the exact method because it's against adwords' TOS, but it's the "usual" method you can find with a little googling) but all it took was stupid me accidentally logging in without remembering to activate my VPS - and it was game over again.

It was fun while it lasted. I was $4k in the hole before I found my first successful camp, but then managed to reach 5 figures/month within 2 months, which was pretty exciting for a newbie. I think around 50% of that was profit.

Anyway - didn't mean to bore you guys with an ancient story.


I LOL'ed at the "many retarded changes".


Amy

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First, thanks for all your answers, I did not expect as much answers

I already read most of the threads present in http://stmforum.com/forum/show...-AM-FAQ-Thread, but I discovered some I haven't saw so thanks I have learned new things !

Yes I bought a course about using Shopify and Facebook Ads. The problem was I haven't good products to sell...

Yes maybe but not now, I'm waiting have enough money to run my own products !

For the Wifi Booster offer I knew I don't spent enough, it was "a test", not a real campaign launch. I wanted to test my first offers, setup a campaign in Voluum correctly, checking all goes well, etc... But I know if I want to test a offers like that I need to spend at less 200$

Yes I know ! Like I said, it was a test I don't feel bad about losing money I readed enough threads to know it's a necessary period of learning

I choose France because it was my first campaign and I'm French, so start with a French campaign (a test campaign, that I knew will fail) I don't spend money or time with translate.

Yes I readed it ! I choose this offers because I had LP ready to test, and I knew this campaign will fail I wanted to test my configuration

Please, post your question in a separate thread

I have launched my second campaign, I will post the results tomorrow !

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So, my second campaign For now, I didn't launch 2 different offers at the same time because I want to stay focus and learn all the base before start multiple campaign at the same time

Campaign 2 :
Offers : Antivirus Pin Sumbits
Landers : 15 Landers (7 Ripped - 8 from me)
Payout : $2.80
Country : MY
Traffic Source : Pops
Budget : $84 (Split in Low Bid / Mid Bid / High Bid )

Results :
*No conversion, I don't know why...I checked my log in order to be sure I don't receive BOT traffic but I didn't find anything suspect.
*Good CTR on some Landers, I'm pretty happy about that (even if my translating are archaic )
*About 560 clicks on my Affiliate Network, not bad, not much click loss
*My mistakes : a lot I guess but the first is I don't test multiple offers, maybe the offers doesn't convert well, I should test multiple offers for the same campaign.

Summary :


Campaigns :


Landers :


I don't thinks I need to post the other variables, because the results are not here so I don't think I'll continue this campaigns...

To Do :
Understand why I don't have any conversions, even on the ripped landers, no one.
Test another offers.

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Assuming your tracking was set up correctly and that your landers were working as they should (i.e. reasonably fast-loading, all the buttons/links were working), then I'd agree - not testing multiple offers from the beginning was the only thing you could have improved on.

The rest of your approach is solid. The only other thing I would suggest for your next campaign, is to just test ripped landers in the beginning, and test fewer landers but more offers instead. So for example 7 landers x 3 offers = 21 combos, and then spend around $75-100 on the initial testing (4-5x payout per combo). My reasoning is that if you rip the most-often-used landers, some of them must be working or they wouldn't be in used all over the place. Yes they may be a bit overused but at least you KNOW that a solid offer will most probably convert for them. Using proven landers to gauge offer potential is a good strategy. As well, it would be good to only test AM-recommended offers at first, so that you'd be using proven offers + proven landers to gauge potential of the geo+vertical on that TS.

Then when you see that a camp has potential, you can better-justify spending time on making custom landers for it etc.

Once you're comfortable with launching and optimizing campaigns, you could even test multiple geos at a time using the same approach. For example pick 4 geos, spend $300 total on initial testing, then only optimize and scale the ones that have promise. This would be a much better approach than to just pick a random geo and do a lot of work to optimize it to green - when there may be geos that are a lot easier to make profitable.


Again, testing other offers sounds great!

Regarding the lack of conversions - it may be worth it to either trigger a conversion yourself using your tracker campaign link, or give the link to your AM and ask them to trigger one for you, just to make sure the campaign was set up correctly. Nothing sucks more than seeing zero conversions after a ton of spend, only to find out the tracking wasn't set up correctly, or the offer has expired, or some other technical issue.

Will be waiting for your next update.


Amy

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I'm back, few days without news because I was trying some things, some campaigns, set up, etc.... Anyway I launched my 3rd campaign and got some conversions !

Yes all is correctly set up with my tracking and on my landers (I always check twice before launch a campaign ). Thanks I coding since a while, so I can optimize my landers correctly : all my landers load in less than 100ms.

I followed your advices on my third campaign

Yeah I'm agree with that but right now I'm not comfortable, I waiting to have my first profitable campaign

That's what I did the last days

Campaign 3 :
Offers : Antivirus Pin Sumbits
Landers : 5 Landers (4 Ripped - 1 from me)
Offers : 3
Payout : $0,50 | $0,50 | $0,75
Geo : Asia
Traffic Source : Pops
Budget : $22.5 (Split in Low Bid / Mid Bid / High Bid )

Results :
*Some conversions ! I'm very happy about that !
*I forget to setup the payout on the Postback URL for one offer so Voluum didn't track 2 conversions (2*0,50$)
*Pretty good CTR et CR for campaigns not optimizate at all.

Campaigns :

The revenue for the Campaign Low is 1,75$.
So the ROI a the Campaign Low is -76%

Landers :


Offers


To Do :
*I think I can make profitable one of these campaigns, it's a very large GEO , even if the payout are low...It's only the phase test, not optimize at all.
*I don't thinks I have enough datas for make choice but I have already spent enough money to test the offers, so I don't know what to do

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So, for get more data and determine if I should keep going on this offers, I run these campaigns again (I try 2 new bids, close to the Low bid):

Campaigns :


Landers :


Results :
*No conversions.
*Even if I have pretty good CTR on the Campaigns and on the Landers, I don't think I will keep these offers.


Let's go to an another offer

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Wait - that antivirus offer for asia - which OSs and carriers does it accept?

You can manually "postback" the conversions yourself. Simply log into your affiliate network, get the click IDs of all the leads, go to Voluum -> setup -> conversion upload, and paste the click IDs there.

Then drill down into your data to see which devices, OS(s) and carrier(s) made those conversions. I'm not trying to convince you to continue with that camp, but think about it: All you need is to have ONE combination profitable, for offer+lander+OS+carrier, to have a green campaign. So I just wanted to see if there's any hope - after all, you've already paid for those stats, so let's make sure there's no hope before moving on.

Also - next time, after testing different bids, you can just choose the bid that gives you the highest ROI, and JUST use that camp to test offers and landers. In your example, the "low" bid camp had the best ROI - so you could have just run that to keep testing landers and offers, instead of testing two new bids.

Have you decided what to test next?


Amy

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Hello,

The 3 offers accept IOS & Android, and for the Carriers, they're multiple choice (5 carriers are accepted)

Yes I see but the conversion was registered, but I forgot to setup the payout on one, so it misses 1$

I checked my stats in Voluum, that is the summary (this is the distribution of the conversions) :

I don't know if these stats talk to you, but me not much...

Maybe launch a test with the winning LP/Offers/Carriers/etc... But I think I will have less than 1000 impressions per day on my the DSP I use...

Yes I'm launching campaigns in Antivirus but in Africa

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Thanks for the stats! Could you please also show me stats for Mobile Carrier -> Landers -> Offers? And please paste a screen capture so I can see traffic volumes and other info. You can blur out carrier names etc if you like, but there isn't a big reason for doing this since you're planning to stop this camp anyway.

Regarding traffic volumes, if you would tell me which geo this is, maybe I could suggest traffic sources that have more volume.

Also, best of luck with your new camp!


Amy

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I paused it but I want to come back when I will acquire more experiences for analysed the data.

Yes my previous message was bad, there is the screenshot. There are so many possible combination and datas I am confused: D

First, the campaigns :


The bid for the campaign Low is the best, then I analysed the distribution of pop by Mobile Carriers :

Campaign Low :


Campaign Low 1 :


Campaign Low 2 :


Campaign Mid :


Campaign Hig :


It seems like the most part of the traffic goes to Other (Other= Wifi right ?), and when it's go to the Carrier 1, that pretty good CR

Then, I analysed the Landers, without select the Mobile Carrier, for see which is the best in general :

Campaign Low :


Campaign Low 1 :


Campaign Low 2 :


Campaign Mid :


Campaign Hig :


It's seems like the best landers is the LP5, without Carrier selected. So, I checked with the best Carriers (Carrier 1) which LP has the best CTR :

(Carrier 1 Selected)

Campaign Low :


Campaign Low 1 :


Campaign Low 2 :


Campaign Mid :


Campaign Hig :


LP5 is the best landers.

So now, I wondered which offers convert the best. I looked in the best Mobile Carrier (Carrier 1) + the best Landers (LP5) :

(Carrier 1 + LP5 selected)

Campaign Low :


Campaign Low 1 :


Campaign Low 2 :


Campaign Mid :


Campaign Hig :


A minor part of my traffic goes to Carrier 1 - LP5 - Offers 43, and when it's does, that convert.

(Carrier 1 - LP5 - Offers 43 Selected)

Campaign Low :


Campaign Low 1 :


Campaign Low 2 :


Campaign Mid :


Campaign Hig :


I don't know if It's worth to launch a test with Carrier 1 - LP5 - Offers 43 only for see the result ?

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OK magnao thanks for all those screenshots! I can tell they must have taken quite a bit of time to edit, upload and embed.

If you want to give this campaign another shot, I would agree with you: Run your "low" campaign, and target only Offer 43 and Carrier 1.

But instead of running just one lander, I would suggest running all 5 landers, because based on the very limited data that's been collected so far, it looks like all landers are performing similar.

(BTW, regarding the "Others" category in your "Mobile Carrier" stats - I think you're right, and it's wifi traffic. Actually if I remember correctly, the label used to be "wifi" up until a few days ago when it was changed to "others".)

Perhaps run $10 more and we can revisit to see if it's worth it to spend any more money on it. Actually, I don't even know if the traffic volume is worth your trouble - how long did it take to generate the 2.7k impressions for the "low" camp? If there's not much carrier traffic then you may want to just abandon this camp, or at least find another traffic source that has more carrier traffic for your geo.

Without knowing which geo and traffic source this is running at, I can't tell you whether the carrier volume will be worth your while. But you can find that out on your own.



Amy

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I sent you a PM with the details of the campaigns yesterday

Yes I actually looking for an another traffic source !

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Just replied to your PM - sorry didn't notice it yesterday!

There's lots of traffic for your target geo on the traffic source you're currently running at! We'll continue to investigate to see what's restricting that traffic.

Other sources that have good traffic volumes for your geo are popcash and mediahub. But let's see what's going on at your current traffic source first, because it has good quality traffic for sure - I just don't know why you're not getting the volume!


Amy

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I have paused this caimpaign until I find why I have so less trffic, but I continue to investigate in order to find a best traffic source for this GEO.

I have launched my fourth campaigns :

Campaign 4 :
Offers : Antivirus Pin Sumbits
Landers : 6 Landers
Payout : $5.60 | 5.60$ | 4.00$
GEO : Africa
Traffic Source : Pops
Budget : $144 (Split in Adult/Non Adult & Low Bid / Mid Bid / High Bid )

Results :
*Good CTR.
*Much Click Loss.
*No conversion.

Campaigns :


*Good CTR generally but the Adult campaigns are the better !

Landers :


LP4/LP5/LP6 seems good !

Offers :


Here's a big problem, why can't I get one conversions with so much clicks, I think there are a big problems with the offers.

To Do :
Understand where is the problem having no conversion & why I have much clicks loose.


After one day passed to test, improve the landers, etc... My report :

Hug click loosse :
Offers 1 : Voluum : 466 Clicks | Network : 316
Offers 2 : Voluum : 397 Clicks | Network : 229
Offers 3 : Voluum : 516 clicks | Network : 253

The internet speed in the GEO is very low, I tested my Landers they load slowly : >2 secondes. So I tried to rent a VPS in the GEO to improve the loading speed and the maximum I got is ~1 Secondes.
I ran again the Hig - Adult campaign with Real Users Monitor and I discover that on mobile 3G my landers load in ~2.5 secondes... I tested a lot of solution (VPS/CDN/etc...) and maximise my landers but no way to improve more the loading time. I read all the thread about that on STM but I think the problem come from the Internet Speed of the country because my Landers load in less than 100ms in developed country.

Second point, I found that the offers 3 load in more than 4 secondes, that why I have so much click loose on it, I will definitely cut this offers !

I bought a new domain name for improve the credibility of the offers, it seems like he improved a bit the CTR.

I'll run again the offers, but I need to understand why I don't have any conversions, because I have 500 clicks and no conversions. So, I'll continue to test some things to improve the CTR and the CR.

I'm launching my fifth campaign today, but I'll go to sweepstakes, where the conversions is less hard to get and the volume more important.

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Have you done a bot test? If not, BOT TEST!

That's the #1 thing I try whenever I see a lot of clicks and no conversions, and it usually reveals that most of those clicks weren't human...

http://stmforum.com/forum/showthread...n-Any-Campaign

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After your message I launched a campaign with the same targets as the Adult Campaign, here the result :



21%, I don't know if it's much, it seems legit. At least now I have some Website ID to blacklist

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@magnao - yeah, overall that's OK. Look through the individual website IDs within that and kill the ones that are mostly bots.

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Yes I'll do it, but the big part of the traffic is human and I don't have conversions so the problem is not here....

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Its normal to loose money on your first few campaigns and any big/super affiliate will tell you that. Its what you learn while you have these "lows" that defines you and makes you stronger for when you start to make money. The main thing is to learn when things are down and why they are down so that they don't keep happening. Do you have tracking software to help monetize this traffic?

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Tracking Software ? I'm not sure to understand but for tracking I use Voluum.

Yes I know that, it's normal to loose money at the beginning, I'm not worry about that. The true is I don't understand why I don't have any conversions, but I'm going to move to Sweeps in order to get some conversions more easily than the Pin Submit.

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You're right the clickloss is pretty high! And great job on investigating this! Yes if the offer loads really slow then a lot of people that have clicked on your lander to get to the offer, will leave before they actually arrive at the offer page - therefore the high clickloss.


In my opinion, if you're running the most popular landers you're seeing from spying, and still not seeing any conversions after that many clicks, then my guess would be that the offers just don't convert well. And you're already testing 3 bids so that shouldn't be the reason.

If you like, we could look at detailed stats for the campaign you were running before - antivirus for asian geo (I remember which geo it is - you told me in your PM). At least it was converting. If you post more stats I may be able to tell you whether it has potential or not.

Great job on testing so many geos! My suggestion would be to pick lower-payout offers (in the $1-2 range), and only run $10 to each camp first (for the 3 camps with different bids). Then look at stats and decide whether or not to run more traffic. It's great to be testing so extensively, but let's try to spend as little money as we can so we can test more stuff with the same budget.


It's good to test new stuff. But antivirus pin submits shouldn't be too hard to run. Have you been using "aggressive" landers that say "You have x viruses! If you don't download this software right now your phone will explode!" (I'm joking but you get the idea of what I mean by "aggressive" right?) Also, landers that look like phone system messages work well. Just be sure the offers you run will allow aggressive promotional tactics (ask your AM), and of course make sure the traffic source is OK with that too (mostly pop sources are).

Also - are conversions being posted back to your tracker correctly? I remember you had some problems with it. So it may be good to double-check your current offers to make sure you've set up the postback correctly.

Nice progress! If you keep testing, you'll find something promising. Good luck!



Amy

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I did a test bot and nothing suspect appeared. So, the Offer 3 is really bad. For the 2 others offers, they don't convert, so, I paused the campaigns, waiting for a better offers.

Thank you, I'll, I'm launching my campaigns for the new offers and I'll do it

I think that I'll do it, launching several campaigns at the same time !

Yeah my landers are like that, very aggressive, but they don't converted so I'll look forward and find a new offers

Yes I fixed it, all is working right now

Thanks, I'm keep going I think my error right now is not testing multiple Traffic Source, it's can make the difference, so for the next campaigns I'll split the test on 2 Traffic Source !

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Yup, as Vortex says, chances are the problem's a terrible offer.

Offers are 80% of the success in AM - test them fast, and have a ruthless attitude to ones that don't work.

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Yeah I'm agree, and I think I found a good one, check below :

Campaign 5 :
Offers : Sweeps
Landers : 6 Landers
Payout : $0,80 | $0,58 | 0.53$
GEO : EU
Traffic Source : Pops
Budget : $24 (Split in Adult/Non Adult & Low Bid / Mid Bid / High Bid )

*I had a little problem with this campaign : I used ripped landers and for the test phase I included a RUM test in order to see the loading time in real conditions. After few minutes, I saw my landers loaded in more than 4 seconds. I stopped the campaigns immediately and I removed all the Jquery (Jquery and Mobile aren't friends). I got less than 500 ms for all my landers but I lost 1/4 of the budget so the stats include this mistake.

Results :

Summary :


Some conversions !

Campaigns :


Whoo the CTR is ugly, it stings my eyes.
The CTR is better on Adult but convert more on Non-Adult, weird...
-60% for the Low - Non Adult, it's promising !

Landers :


My landers are not very optimised, I can improve the loading time, better images, etc...
It's on my TO DO list, because the CTR is horrible !

Offers:


I think I have a good offers ! The Offer 3 convert well !

To Do :
Try new landers.
Improve the converting landers.
Get more datas, I can't cut landers, placement or OS right now, I don't have enough datas.

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The new offer is looking promising! I'd focus hard on that one, and on keeping testing new offers.

Can you find the same offer on another network? If so, split-test them and see which one comes out on top.

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Hello!
What JS-scripts do you use on your landers?
I recommend for sweep to use:
- Alert on start and alert when user clicks the button
- Backfix
- ExitPop

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You're right - just keeping running offer 3 and cut landers when they reach statistical significance.

I hope you're just running the "non-adult - low" camp now - you can pause all the other camps if you haven't already. Best to focus on using this one camp to split-test landers and offers to save money.

Looking good!



Amy

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Any mobile lander definitely needs the back button script. Your conversions will go up. I can tell you are not using it because your CTRs are low.

I would pause your campaigns until you implement this.

Leaving money on the table.

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Thank you for all your messages, that the results of the past few days !

Finally, for now, I'll not run again these campaigns, I'm focusing on getting experience and datas on low payout offers. But, when I'll be comfortable with launching and improved campaigns, I'll run again these offers

Yes I forgot that, I included it after I saw your messages.

Unfortunately, I launched my campaigns before I saw your messages so I didn't cut the other placements right after...

I looked for the same offers but I didn't find her...

Campaign 5 : Phase 2

So, after I saw the results, I knew I didn't have enough datas to cut placement, etc.. But my Landers was weak, so I improve it (with javascript, the loading speed, rent a VPS in the country, etc...) and I run again the same campaigns. I also tested 2 others Traffic Source.

Same Traffic Source (Traffic Source 1):


Traffic source 2 :


Adult Traffic Source :


Not good...

Landers results :


OS Results :


Connection Type Results :


So, I have a good Landers (LP7), a good Traffic Source (Traffic Source 1 & 2) and a good Offer.
I have a correct Bid and clearly the offer convert better on Non-Adult.
But, for the best OS and the best Connection Type I don't have enough datas.
Whatever, I tried my best combinaisons :
Traffic Source 1 - LP7 - Offer
Traffic Source 2 - LP7 - Offer

Campaigns :


Landes :


Brands :


Browsers :


And I didn't approch the break even...But I saw the offers convert better on Apple.
My LP7 was oriented for Android, so I improve the Landers in order to make it more neutral, for Apple & Samsung, and I run again the caimpaigns :

Campaigns:


Landers :


Brands :


After that, I can say the offers convert better on Apple, and the Traffic Source 2 is better. So right now, I paused the campaigns, and I'll create 6 more Landers, oriented for Apple.

If I select the Best Traffic Source, on IOS I'm at -50% ROI. Maybe if my landers are more oriented and I can improve a the CTR and the CR, It will be profitable :


I spent a lot of this campaigns (~100$) for a low payout, I don't know if it's worth to keep trying to make profitable this offer... BUT I have learned a lot of things

I also launched two others campaigns in different GEO, I'll post the result later today !

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Campaign 6 :
Offers : Sweeps
Landers : 6 Landers
Payout : $2.80 | 3$ | 3.1$
GEO : AU
Traffic Source : Pops
Budget : $60 (Split in Adult/Non Adult & Low Bid / Mid Bid / High Bid & 2 Traffic Source)

Results :
No much impressions..
Bad CTR....
No conversions...

Campaigns :
Traffic Source 1:


Traffic Source 2:


Landers:


TO DO:
Paused this campaigns, not good Traffic source, LP, Offers.

Even if I don't have spent enough on these campaigns, right now I'm looking for offers with more cheap traffic and convert better.
I need to Bid high in order to get impressions but the payout is too low, I don't think I can make it profitable.

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Campaign 7 :
Offers : Sweeps
Landers : 6 Landers
Payout : $0.98 | 1.35$ | 2$
GEO : EU
Traffic Source : Pops
Budget : $60 (Split in Adult/Non Adult & Low Bid / Mid Bid / High Bid & 2 Traffic Source)

Results :

Campaigns :
Traffic Source 1:


Traffic Source 2 :


Non - Adult convert better, like my previous campaigns.

Landers :


Bad CTR, I'll rip landers, improve it, etc..
Forgot to include the LP4....

Offers :


Cut Offers 1, find a offers for replace it.

Brand :


Browsers:


Chrome & Safari is the best, like my previous campaigns, these browsers load more quickly ! Android browsers is very slow (I compared it)

Connection Type:


Traffic Source 1- Low Non Adult - Offers 3 - LP1 :


Traffic Source 2- High Non Adult - Offers 3 - LP3 :


Traffic Source 2- Mid Non Adult - Offers 2 - LP3 :


TO DO :
So, after these few days, I can say I need to improve my landers ! The CTR are really low.
Plus, I need to test more traffic source, it's can change a lot !

Right now, I have two EU campaigns which converts, but my landers are too weak.

The landers need to be more oriented to IOS or Android. I'll create more landers, in order to improve the CTR, and I need to split my landers, create 6 landers for IOS and 6 landers for Android and split my next campaigns for IOS or Android.

I'll run again these campaigns (the two EU Sweeps), but before I'll create 12 new landers (inspired by my winning landers) : 6 for IOS and 6 for Android. After that, I'll keep my best campaigns (best traffic source, bid, non adult), split in Android/IOS (with appropriate Landers for each), and cut the Offers 1 on the second EU Sweeps (replace it with a new offers in order to have 3 offers to test).

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Thanks for posting all those stats!! Must have taken a lot of time preparing all those screenshots and posting them up here!


Campaign 5:

There's not much data here. But what I would suggest is:

-Use the TS2 -> Mid - Non Adult camp for subsequent lander and offer testing, because it's doing the best ROI so far.
-LP7 is the winner - can cut other landers - have reached statistical significance.
-Start gathering and testing more offers next!
-Once you find a better offer, then test more landers / lander variations.
(The last 2 steps can be done in opposite order if you like - I don't remember how many offers you've already tested for this vertical+geo. If you've tested quite a few offers already, then maybe spend more time on testing landers. Otherwise, I would recommend testing more offers first.)

You can't look at these stats and conclude anything yet - not based on only 2 leads!



Campaign 6:

I agree on giving up on this for now. You've spent enough - $60 on $3 payout offers without a single conversion. Doesn't mean there's no way to make it work, but there are definitely easier vertical+geos available.

However, regarding not being able to bid high because the payout is too low: Often when you bid higher you'll see higher conversion rates, so don't think that when you're bidding higher you'd just be getting more traffic at the expense of cutting into your profits. I've seen camps where I got no conversions at the lower-bid camp but a green high-bid camp right off the bat. So don't be afraid to test high bids as long as you set a low campaign budget just in case.



Campaign 7:

Do you have the backbutton script added?

Also - your last few screenshots are showing CTRs as high as 20%+! I'm seeing much-lower CTRs in the rest of the screenshots. I must be missing something here...do you know what it is?


Yes, you can always test a few traffic sources in the beginning, but doing initial testing on more traffic networks can get expensive. IMO testing 2 sources you've had past success with is good enough to gauge whether your offers have promise.


For sweeps, how are you planning on making landers convert better for IOS/Android?

For a vertical like antivirus I have seen how different lander themes can perform differently for each OS, but for sweeps?


Great testing! This is exactly the work you're needing to do to find something profitable. Keep up the great work!




Amy

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Yes a little bit, but I'm starting so in order to get reliable advices I need to share to more statistique possible on my campaigns, like that, you can understand correctly my campaigns. Plus, if someone starting like me (or will start in few months) and look at my thread, I want they can understand my progression, why I do that, my mistakes ,etc... Like that, they can learned more fast on what to do and what not to do

I thought that I had a good offer but maybe I need to test more offers for this GEO...
Last day, I have created 4 variations of this landers and 4 news landers, inspired by this winning landers, so I'm ready to re-launch this campaigns !

I have spent already ~100$ in this campaigns and before re-launch I wanted to created more landers and wait your notice about this campaigns, I'm wondered if I don't stay too focus on this campaigns. But now you told me that and I have new landers, I can go back to this campaign

Thanks for the advices, I always try few bids, I saw it turn a non-profitable into a profitable campaigns just if you change the bid, but yes right now I'm focusing on more easily GEO. I'm happy you don't tell me I quitted too early this campaign

Yes ! I added it after I saw the messages from MrBraun & Lanikai87 The Back Button need to redirect to the offer or to my landing page ?

I'm not sure to understand, on the Campaigns 5 I hit 13% on Traffic Source 2, and on the Campaigns 7 the best CTR is 8%. It's pretty close, I didn't hit 20% anywhere ?
But no I don't know why the CTR is so much variable, this is the same landers.


This is what I do, 2 Traffic source at the beginning. But, if the offers are promising, I'm testing on a third ?

I have some ideas, this is not big changes but I can test, I'll see if they worth the time

Thank you for your advices and all your tutoriels !

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Great work. This sort of persistence and rapid iteration is, as Vortex says, exactly what you need to do in order to succeed.

Keep it up - you'll get there!

You might want to consider sharing some of the landers you're using here - we may be able to give you advice on improving CTR and/or CVR.

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Some updates for my Campaign 7 after I created my landers oriented for iPhone & Android. It's worked, the CTR is much higher, but no conversions.

Campaign 7 : Phase 2

Campaigns:


Android Landers :


iPhone landers :


TO DO :
Launch a bot test, it's weird.
Try this landers on my campaigns 5.

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So, few days past since my last message, and I'm progressing slowly

I tested new traffic sources, new hosting (have some down on my landers when I launched campaigns), improve my landers, better understand the bidding system (it's so important), tested new landers, offers and that's the result :

Campaigns 7 : Phase 3

Campaigns :


Landers :


So finally this campaign is not profitable, but I have learned a lot on this campaign so I going to launch campaigns with more experience and knowledge now !

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Very nice! Knowing when to give up on a campaign is just as important as knowing which ones you should keep running and optimizing.

What's happening with campaign 5 though? It looked like it had some promise!

Also - when doing screenshots of stats, I'd suggest including only up to the ROI column. Otherwise everything would appear too small to read - the screenshots in your last post for example are impossible to read for a 40 year-old (i.e. me ).


Amy

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Yes it's essential but sometimes you want keep going because you know you are close to break-even

Same as campaigns 7, promising but after more test it's seems like I can't break event...

Ahah yes I'll

I didn't quit, not at all, but I launch so many campaigns and do so tests, I didn't have time to post each campaigns, but I have some good news

On a campaigns in EU I'm closing the break event, this is seconde phase so I have started to optimise, but I can quit some placements and I have good chance to go in green




I have a question, which Traffic Source have the more volume in 3G connexion ?

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That's fantastic news! Very happy to hear!


Haha - my friend, you've just asked the million-dollar question!

That would depend on the geo you're running in. Some traffic sources have those stats they could give you, but most sources don't have stats available and ready for all geos, so you'll have to contact them and ask them to look up traffic volumes for your specific geo(s).

Generally speaking though, because there's so much less carrier/3G traffic than wifi traffic, you'll need to run at the bigger sources. So popads, zeropark, adcash, propeller, wiget. (Disclaimer: STM does not endorse any traffic networks. Please exercise discretion before signing up with any network.)

And if you're running offers that allow adult traffic AND converts well with adult traffic (e.g. antivirus, video subscriptions, certain gaming offers...), you could try adult sources like exoclick and plugrush, and also networks that have some adult traffic, such as popads and zeropark. (Disclaimer: STM does not endorse any traffic networks. Please exercise discretion before signing up with any network.)


That offer in EU - have you tested similar offers? How many landers? It's always nice to improve the funnel first and then cut placements.



Amy

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