Getting started with Whitehat Facebook campaigns (26)
I've been running a lot of mobile display and pops last year, now it's time to try something I always wanted to look into ...
My goal for this follow along is learning how to advertise on Facebook ( I never ran anything there ) , and learning how to create a profitable whitehat campaign - no cloaking.
For this follow along I'm happy to just reach the first break-even-ish campaign.
The end goal is being able to run a stable legit Facebook campaign that's doing at least mid X.XXX profit / month.
I haven't decided on what kind of strategy I'll try first , but it'll likely include capturing emails which is something I've always wanted to try and learn.
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Budget: $5.000 to burn , more if I can generate at least a decent revenue
Tracking: I'll try out Funnel Flux for this one
Traffic Source: Facebook
Rules: Whitehat , no cloaking
Time: I'll be doing this as a side project , to fill those 1-2 hours you've left each day
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Next steps:
1. Install and learn how to use Funnel Flux
2. Setup and prepare Facebook account
3. Research and decide on a good strategy ( how will the funnel look , which vertical / offers , .... )
You had me at "Facebook...."
Looking forward to following your success!
Let me know if you have any questions about Facebook. I will be happy to help
What niche are you promoting?
Are you writing your own ads and landing pages?
I would suggest you use long copy (500-1000 words) in the ad itself, as well as video.
Your strategy will depend massively on the product or service you are promoting. You are probably setting your sights too low in any case. I am sure someone of your skills and perseverance can get to mid X,XXX a day in profits on FB.
Are you writing your own ads and landing pages?
I would suggest you use long copy (500-1000 words) in the ad itself, as well as video.
I noticed many clickbank offers use sales videos , I don't have the time and budget to produce one myself , I'd probably capture the email with a image/ text landing page , then send them on to the offer with the video and also monetize the emails with offers from the same niche.
No experience in writing emails or long copy yet , for spying the best I found is using a native ads spy tool (I'm using Adplexity native right now) since the ads appear to be similar to what's running on facebook.
I heard solar is going well but it's a bit harder to enter there now especially as a facebook newbie and with a limited budget.
Teesping is too competetive from what I've heard.
Gaming is something mentioned as well , might look into it in the future but I'm not so interested at the moment , the way your promote it seems quite a bit different than the rest of the verticals.
ECommerce is interesting too, but I don't have any specific plan or examples on how I'd make it work yet.
And the goal of stable mid X.XXX profit a month is simply because it's enough to support my lifestyle, and if I'd reach that stable and whitehat I'd be very happy already. Still if something works out I'll be scaling it as high as possible of course
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I appreciate any recommendations on overall strategy - best offers or niches to run , ...
And a big Thanks for the feedback, tips and everyone who got in touch with me
Originally Posted by kepe95
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I appreciate any recommendations on overall strategy - best offers or niches to run , ...
And a big Thanks for the feedback, tips and everyone who got in touch with me
Writing your own ad copy (as I said make it long, and unique) the better/easier. I know the traditional affiliate marketing knowledge says 'rip and run', but if you want to run 'whitehat', and not have to play the whack-a-mole game with facebook accounts, using unique ad copy, and a landing page you built, is going to be your best bet.
Having an email squeeze page before the VSL is a GREAT way to go about things, and I highly suggest you do that.
Obviously offer the people something super cool to get them to put in their email (some sort of free stuff, shoot for 30-40% conversion rates), and then write like 7 emails to mail out every day for the first week, for your test.
Add value in the emails, dont pitch hard in every single one, maybe pitch hard in 2 of the first 7 emails, and let the rest be value-adding, personal emails, from whatever your 'customer avatar' is. These emails are great to extend the customer value. If you dont ROI immediately (which you should aim for anyways), you'll capture more value from emailing them.
I personally email people every single day in my own email sequence for my product. Every. Single. Day.
If you have useful info (its easy to find useful info if you dont know the niche), then people will stay on your email list forever practically. My buddy runs a credit report offer, and he had an email sequence built out thats over 1000 emails long. Thats YEARS of emails. He's absolutely murdering it, and has an office with like 20 people just dedicated to that funnel.
I hope that helps.
Originally Posted by johnaff
Haha John. Have you even tested video ads yourself and got those profitable for WH niches? Even nutra is hard to get profitable on with video ads atm. I spent $5k+ testing video ads and best I did was 30% roi on a particular ad before FB found it too aggressive.
P.S.: Stop showing 2 years old FB ads in your Facebook seminars to get people to sign up under you. Please stop posting just because you feel like. Share the right info and don't misguide people.
1) Choosing the initial strategy / offer / vertical
For the first campaign I'm just going to replicate a case study vitavee posted last year (thanks!) , main purpose is learning and setting everything up , and having something proven that should give some data and conversions to learn from.
I also saw this diabetic offer being run on native in several countries, and there are more similar products to promote in the autoresponder later. Clickbank has tons of different niches, so there should be a lot of potential once I can figure out how to promote these kind of products.
Another great case study and example is this one for a different niche.
2) Setting up and learning Funnel Flux
If you're familiar with how tracking works it's pretty straight forward, took me around 5 hours to set all the tracking up properly for the first time.
- This video tutorial series was extremely helpful (8 videos) >> click <<
- For the setup with clickbank, check this out >> click << , and you'll have to add ?tid={hit-id} to your clickbank URL in Funnel Flux when setting up the offer
3) Setting up Wordpress / creating the landers
For the landing page I'm using Wordpress and a plugin to create a proper looking opt-in page more easily.
Registered a new diabetes domain. Created a privacy policy. The homepage is simply the landing page, but if the campaign works I'd consider to transform it into a little diabetes blog with more content later on.
I simply copied the look and ad copy from Vitavee's case study, will split-test it with my own creation at a later stage.
Here is how the funnel and landers (opt-in + thank you page) look right now:
It's FB > Email opt-in > thank you page > offer , and then I'm going to write 5 emails to send for 5 days. I'm using aWeber for the emails.
For the email opt-in I'm promising the 25 free diabetic recipes I'll have to research and put together now, then in the following emails it'll be a mix of giving value and promoting the same or related Clickbank products.
4) Facebook ad setup / accounts
The hardest part since I've never worked with Facebook, the targeting and the best practices I know are all from 2+ days of STM research, got 5 pages of bullet point notes now.
I setup a new fanpage for "Diabetes Recipes" and posted some content.
Tried to setup a $10/day page like campaign for the start , got locked out of the account ..
Not unexpected, I am travelling all the time and got the notification "someone else may have logged into your account" , confirmed my mobile phone number and sent in my ID (have the fb account under my real name) , now waiting for them to unlock it.
Next steps:
1. Wait for Facebook to unlock the account
2. Research content and write 5 autoresponder emails , create the freebie 25 recipes list , set everything up
3. Find out more about FB advertising and targeting , http://www.digitalmarketer.com/blog/ is on my "to read" list , as well as all of Zeno's FB guides
Looking good.. Just about to test something similar myself, with clean facebook stuff
Awesome thread. I am also looking to start a whitehat fb campaign soon. Any update?
Sup Kepe95
How did you make this cute picture http://stmforum.com/forum/attachment...id=11038&stc=1
It looks nice!
Originally Posted by lansky
How did you make this cute picture http://stmforum.com/forum/attachment...id=11038&stc=1
It looks nice!
Quick update:
After exchanging emails with fb and sending in pictures of me and several different ID documents I got my personal account unlocked.
The ad account looks beyond hope though , blocked and I'm only getting copy paste answers from Facebook.
Lesson here:
Facebook does not care if you do something right or wrong. As long as you show some high risk factors they'll ban you without explanation.
I guess it was because my credit card is from Germany , but since I'm travelling a lot (currently in Ukraine) I was in the wrong country for their tastes ...
I hoped to avoid the whole account headaches by going whitehat , but it doesn't seem to work haha 
I have another fb account from 2013 with CC already added , but I made it with wrong birthdate and name back then so it would not stand an ID check , which will likely be coming if I login from Ukraine.
Therefore it's standstill here until I figure out another solution , I'm pretty busy otherwise as well so I'll be back here once I have some more time.
Can you not get a family member back in Germany to let you run vnc or something on their machine so you can login.. When im travelling i always have a pc back in the UK that i can login to stuff via, just in case of stuff like this.
What a pain in the ass!!
So can you have multiple fb ad accounts with different credit cards for the same person or would that get you banned too ?
I'd probably have to get some setup with local German IP I can go through , and one that facebook does not recognize as not legit.
I think I should be able to use my real name again , and different credit card I'll have to get from the bank first.
The reason I did not do it from the start is because I though "how would a small business owner with 100% whitehat legit ads do this" , and they would just login normally on a business trip , so that's what I did
No hard feelings though was not expecting this to be easy , and other follow alongs show you can also run whitehat without account issues on Facebook , just made some mistakes.
Great thread, Im new and have 1 question how does funnel flux compare to Imobi trax?
How are the campaigns running?
Originally Posted by kepe95
Facebook does not care if you do something right or wrong. As long as you show some high risk factors they'll ban you without explanation.
I guess it was because my credit card is from Germany , but since I'm travelling a lot (currently in Ukraine) I was in the wrong country for their tastes ...
I hoped to avoid the whole account headaches by going whitehat , but it doesn't seem to work haha
I don't think FB dislike certain credit card based on its type or where it is issued. It just doesn't make logical sense. If they don't like credit card from Germany, they would never expand business there, nor would Mark Zukerburg push internet access for the entire world.
The key things are:
1) Follow their ad policy, read them thoroughly and don't rationalize and create a story why your ad is compliant when you know in the back of your head it might not be.
2) Push legit offers unless you are all about guerrilla warfare, changing your commanding center on the go!
FB is not stupid, they will catch up sooner or later.
I won't get into the white hat offers and grey offers because I realize we are all different and we are also not the same at different stages of our lives.
But whatever you subscribe to, don't fool yourself.
Opportunities are abundant.
I thought the sky was falling in 2009 when Google turned its back on affiliate marketers. I had just spent 6 months learning AM and PPC with $5,000 borrowed money from my dad, found a winning campaign in the biz-opp niche and was having consistent $700 profit days on autopilot just on Yahoo alone. I rationalized and told myself the biz opp offers at least had some good intro contents even though their re-bill is shady! The scarcity mindset and my desperate hunger for a win got the better part of me. I listened to the devil on my left shoulder and muffled the angle on the right.
It took me a while to realize the world is re-inventing itself everyday and opportunities are expanding and not contracting. When I aligned with the truth, I saw opportunities instead of the small patch of sky for the frog trapped in the well.
Just look at the Shark Tank show - I can live for 10,000 years and not come up with all of those amazing ideas!
Fastforward 6 years, I am happy that I stopped promoting shady offers and have been making comfortable income creating value for my clients and customers.
Last year, I stopped all consulting work and went into e-commerce full time for myself and this year the business will do close to 7 figure with a 50% net margin.
I think in the next 5 years, we can do $10 million/year if we scale it right and put our customers first.
I know this is nothing compared to the potential of grey hat CPA offers, but I am happy and on fire.
No judgement passed, just self judgement.
The credit/debitcard/prepaid card methods for facebook are sometimes shadowy. I say this because I have seen all scenarios when even legit bankcards that were normal debit cards were rejected by facebook. In my nearly 8 years on facebook I've always used PayPal as the ad payment method and its never gone wrong.
Great comment.
When you founded your new venture (Assuming a line of products), as a performance marketer - what lead you to the specific products / niche?
Was it a twist on something you saw (i.e on shark tank), knowing it has merit and good margins, knew you had an edge promoting it etc.. OR something completely out of the blue - which you thought to try out and see how it goes?
Best,
Originally Posted by ineedtalents
When you founded your new venture (Assuming a line of products), as a performance marketer - what lead you to the specific products / niche?
Was it a twist on something you saw (i.e on shark tank), knowing it has merit and good margins, knew you had an edge promoting it etc.. OR something completely out of the blue - which you thought to try out and see how it goes?
Best,
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