About the Significance of Data in Personalizing Marketing Experience (1)
About the Significance of Data in Personalizing Marketing Experience
'Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets.
But regardless of how they engage, they expect a customized, personalized, and consistent experience.
The more personalized the experience, the happier the customer. And a happy customer isn’t just a customer who wishes to purchase more...
How well do you know your customers?
*Do you know what your most loyal customers look like and how to find more of them?
*Do you know how to apply what you learn about your customers – what when where – and turn that into personalized conversations?
*Do you know how to monitor changes in consumer behavior and act on this quickly?
*Do you know how to use affinity reports to not only determine ‘the knowns’, ie. people who buy this also buy that, but also ‘the unknowns’ – affinities which don’t conform to a set behavior, but proffer new marketing opportunities, through those affinities, brand, product or otherwise?
*Do you know how to shadow customers to determine when the right time is to contact them – learning their propensity to buy?
*Do you know how to track trending behaviors, such as identifying ‘repeat refunders’ or repeat returners – for example customers that buy three items online and return two in-store? '
my source: http://mobilemarketingwatch.com/opin...riences-66031/
Wish you all a successful management of your data 
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