Learning and improving over time. That is what Algorithmic Machine Learning is all about.
The way algorithmic machine-learning works is the more data you send across a time period, the smarter the algorithms get in predicting the optimal result.
There are other softwares out there who claim to have machine-learning or algorithmic optimization, but it’s usually nothing more than just simple rule-based adjustments on your offers and landers, based on only ROI as a measurement. In this case, the machine is NOT learning.
Not all machine-learning is created equally.
What Track Revenue has is on a completely different level of sophistication, which is a technology on-par with Google, Bing, Amazon; that is real artificial intelligence. We’re talking about the machine that really LEARNS over time. All these algorithms analyze thousands of data points across time to arrive on a sophisticated prediction.
We are analyzing any and all data being sent about your web and mobile audience. This includes everything you see on the Click Report, and anything else that is being sent from the traffic source.
Below is a partial list of some of the data that is being analyzed by algorithms across time to predict an optimized result:
Timestamp, IP Address, Referer, User Agent, CPC, Manufacturer, Model, Device, Operating System, Display Size, Conversion, Phone, Email, Browser, Resolution, Data Speed, Carrier, ISP, Country, Zone ID.
What we have on the current version of Track Revenue 2.0 is an off-the-shelf first release of Algorithmic Optimization. This was made available as a simple on/off function where we analyze any and all data about that person (IP, browser, resolution size, time of day, etc.) clicking on your advertisement across a timeframe to predict which offer or lander will generate the highest EPC, Conversion Rate, and overall ROI. This feature requires a paid subscription plan, and a request to your Account Executive to be activated on your account. There is a very affordable cost per click that is applied to each click with this feature turned on.
We also offer custom Algorithmic Optimization buildout for customers of at least 10 million monthly clicks. So if this is you, and there is a particular set of data you want received, analyzed, and actions that need to be optimized, we can integrate that for you.
Interested in learning more about this?
Contact an Account Executive at: info@trackrevenue.com.