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Is it possible to use audience insights on a lookalike audience? (3)


03-30-2016 09:20 PM #1 fightingfffreedom (Member)
Is it possible to use audience insights on a lookalike audience?

Facebook appears to let me only use custom audiences but not lookalikes. Anyone know if you can or if this is something related to my account?


03-31-2016 09:59 PM #2 bella5 (Member)

Not just your account, I can't use audience insights on lookalike audiences either


04-01-2016 07:00 PM #3 zeno (Administrator)

It is not possible. Lookalike audiences are not built from explicit user actions such as from a mailing list, FB pixel events, etc. so are probably excluded for that reason -- this may change in the future, which would be great, but don't hold your breath.


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