Hi everyone
Starting a mobile retargeting thread. Has anyone had any success with running retargeting campaigns on Mobile display?
What we'd like to do is the following: User signs up to the offer via mobile Web and then you'd retarget him on Mobile Web via display ad platforms able to reach him on his browser (or even Facebook app)
Easy to do on desktop however I heard it's trickier on mobile due to (unconfirmed) issues such as cookies being deleted on iPhone Safari shut down, facebook WebView browser vs. Safari browsing etc.
We're exploring a few options now such as Adroll, sitescout, or potentially pooling all the retargeting pixels from all the plaforms via Google Tag Manager however not sure if we're actually going to be able to reach those users say after a week due to the issues mentioned above
Would love to get everyone's thoughts on this