Did you know about this cool strategy, '80/20 rule' ?
'Ideally, you should aim for the “80/20” content mix: 80 percent relevant, shareable posts and 20 percent persuasive, call-to-action posts. This mix is critical to achieving a sustainable, engaging social media presence.
The 80/20 rule is based on the business management principle that 80 percent of your outcomes come from 20 percent of your inputs. In plain English, this means that roughly 20 percent of your content will make up 80 percent of your sales.
For the 20 percent of your content that’s all about self-promotion, lead generation, and advertisement– go all out and let the world know how fantastic your brand is! But the other 80 percent needs to be all about your customer. What problems do they have? What industry trends are relevant? How can you bring value to their day?'
source: http://socialmediaweek.org/blog/2016...dia-game-2016/