Get inspired ! and take your work to the next level (1)
Hi guys,
I believe we all need to refresh sometimes our motivation essence and learn from people who know about success.
Join the journey and take note of true nuggets of wisdom for your marketing plans 
1. ' "Empathy will always come back to interpersonal connections" , Diana Smith Director of Marketing, Segment
“In marketing you’re always trying to get a certain message to a certain audience, but a lot of people think too much about themselves. […] It’s really important to have empathy.”
Smith became adept at understanding the interests of her audience when she worked in public relations.
2. “Change used to be incremental. It’s exponential now, and you need to get out in front of it.”, Cathy Davis, Executive Vice President, Leo Burnett
Davis followed her own advice and learned by pushing herself to try the things she wasn’t comfortable doing. With the disruption that nearly every industry is facing as the world becomes more mobile, Davis says that stretching your limits will make you better, smarter and more equipped to deal with change.
3. “The only thing that matters is that you do great work.” , Chris Wollen CMO, Droga5
“We live in a world now where consumers can fast-forward,” he says. “You have to create a brand that people want to pay attention to. If you think about a lot of the ads we see right now, they might be informative … but do they really speak to you? Do you really care? Or is it just a lot of noise? A lot of what we make doesn’t get attention. If you confront that, you’ll hold your work to a much higher standard.”
4. “Reputation is something you spend a long time building for yourself, and every interaction has the ability to increase it or decrease it.” , Rohit Bhargava, Founder, Influential Marketing Group
“I heard someone say, ‘If you meet someone who is nice to you but mean to the waiter, they’re not a nice person,’ ” says Bhargava. “I think the way you treat people—no matter how big you get or how many stages you spend time on—is a big part of the reputation you build for yourself.”
5. “The only way you can score is if you’re in the game, so you have to have the courage to suit up.” , Vala Afshar , Chief Digital Evangelist, Salesforce
In this connected-customer revolution, as Afshar calls it, the challenge for marketers is how to be where the customers are and how to intelligently add value to the conversation. According to Pew Research Center, nearly 75% of adults are online daily, almost a quarter of them report being constantly connected. For Afshar, that makes the Web the battleground for customer experience, and the only way to gain ground there is to take the first step and seize it.
6. “You can’t give up believing in yourself and being your own biggest advocate because no one else will do it for you.” - John Young,Senior Vice President of Analytic Consulting, Epsilon
Young says the ability to tell stories and evangelize your work is a critical enabler that will mean a big difference in marketers’ success, particularly those working in analytics. “Those who
7. “Make sure to be a part of [your] journey in the moment—rather than focusing on the destination—because the journey is everything.” , John Osborn, CEO, BBDO
8.“With hard work, grit and a positive mindset, anything can be achieved.” , Gabrielle Martinez, Managing Partner, AgencyEA
9. “Stay curious, and don’t settle.” , Lauren McCadney, Director of Digital Engagement and Social Media, CDW
One of McCadney’s mottos is “inspect what you expect,” meaning that every assumption deserves to be proven, and proven again if the proof is dated.
10. “There are a lot of marketing gurus and self-help books purporting to tell you how to be a good marketer. Their ideas might be good, but we don’t know unless we test them.”, Deborah Small,
Professor of Marketing and Psychology, Wharton School of the University of Pennsylvania
11. “All that matters are opportunities in front of you.” , Andy Crestodina, Co-founder and Strategic Director, Orbit Media Studios
12. “We have a tendency to compare ourselves to other people, but the truth is that everyone’s on their own journey.” , Kimi Abdullah, Director of Marketing and Operations, Creative Niche
“The most important thing is to serve your brand and company by putting in your best effort, finding solutions and making change happen, and all the rest will follow.” '
my source: https://www.ama.org/publications/Mar...marketing.aspx
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