Hi guys.
Here I bring you two cool tips you can use as part of your plans to improve the performance of your email marketing campaigns:
1. ' Add real-time personalization
Consumer feedback on this kind of personalization is very high, since it tends to make your messaging more relevant and timely. To do this, you only need to have access to a few data fields updated in real time. One of the most common is to use a weather feed by postcode, and create some simple message rules relating to rain/snow or sunny. So for example, you would serve up a certain message and visual if the email is opened on a sunny day versus a different message and visual if the email is opened on a rainy/snowy day.
2. Define and track segment personas
When you are deciding which segments to choose, I suggest defining four segments based on your customers’ spend profile and history: loyals, potentials, new and lapsed. Your specific definition for each of these personas is based on the type of product you sell. If you are a clothing retailer, a new persona member might be anyone who has made their first purchase within the last three months. If you sell expensive home furnishings on the other hand, a new persona member might be anyone who has made their first purchase within the last year.
After that, you may want to subdivide some of these personas by location and/or demographics.
Defining and tracking your personas will let you see exactly how your marketing spend is affecting the behaviour of each one. You may find, for example, that your rural based personas react differently than your urban based personas to the same message. Doing A/B tests for each persona is now straightforward because you can see exactly how each reacts. '
my source: http://www.marketingtechnews.net/new...rsonalisation/
P. S. You are more than welcome to contact me to find out the most relevant offers for your email marketing campaigns !