[FOLLOW-ALONG] Bizopp on Youtube (44)
Hey guys, so I am actually going to be detailing my efforts to promote my own product on Youtube.
Youtube is a new traffic source for me, I love trying out new traffic sources, but any feedback you can give is MUCH appreciated.
Just to give you a little background here, I am the network owner of Nutryst (we specialize in nutra obvi...) and also have my own bizopp program called the 'SuperAffiliateSystem', which is a video training course for people who are, or want to be affiliate marketers.
There are a few reasons I am working on this product:
1. I've noticed a vary positive synergistic relationship between being very open, vocal, and transparent about my thoughts on marketing/business, and the growth of my affiliate network, so I am trying to grow that.
2. Ad networks HATE the word affiliate, so if I want to be able to consistently advertise for an education program, I need to get rid of the 'be an affiliate' angle...NOT just cover it up, or 'cloak' it somehow. Hence I am working on creating a training program for internet entrepreneurs in general.
3. Its a challenge
4. If I am going to focus on creating a business, I want the potential upside to be big enough to motivate me. I guesstimate that an 'affiliate marketing education company' done right can do between 1-10mm/year, whereas an 'internet entrepreneur education company' done right can do between 10-100mm/year. The latter is more where my head is at right now
However, that market is somewhat limited, and I am working on creating a training course for current, or aspiring internet entrepreneurs. My goal is to be spending $50k - $100k/day on ads for this course, and I want to make sure I have a product which enables me to target, and monetize a sufficiently large enough audience.
I believe the audience of aspiring internet entreprneurs will allow me to do that.
I've been advertising for a few weeks now, and just starting to really get a handle on the overall 'angle' that Im going to be using ('Work with John'), so I figured it was time to start a follow-along.
Its always a bit nerve-racking when you go after a new traffic source, and youtube is SOOO unused by affiliate marketers, and marketers in general, its insane. The reason I am going with youtube is because I believe video is the best way to connect with my audience, a reliable traffic source, with massive scaling potential, and also it plays to strengths of mine.
I hope you enjoy the follow along, and look forward to hearing your feedback & suggestions!
Product: Not yet fully created, tentatively titled 'The Freedom Experience'
Traffic Source: Youtube ads, in-search/in-stream (aka preroll)
Target: Aspiring internet entrepreneuers, 1st tier countries, 24-36 male, white-collar workers, college-educated
Landers: I do not currently really have a landing page, I am mainly optimizing things through engagement/clicks right now, to figure out what ads, what sort of ads work, and what angle I should use. I am EXTREMELY new to youtube advertising, so I am trying to gain an understanding of the platform by testing ads first and foremost
Here are my efforts so far:
Ads:
I have been testing a number of different ads, but its been hard because I haven't been as organized as I could have, because I've just been creating so many variations of the main video. I am going to start using the labelling feature in adwords to help control this, so I can derive more actionable insights from the data.
Some of the things I believe to be true so far (as I said, I have to test more to really make sure Im correct) is that music works, louder background music works, multi-screen action works (aka, multiple videos on screen at one time), and calls-to-action inscreen at the end help out.
Heres the current best performing video I am using - > https://www.youtube.com/watch?v=GkzpA7968rI
I have tried to keep the videos I am testing to be all the same length (2minutes) so that it is not a variable that affects my tests right now.
From what I have seen other advertisers do (I am trying to model my advertising a lot off of other people in this space, namely Tai Lopez, and Timothy Sykes), the initial video is between 2-5 minutes long.
Right now I am testing the following in regards to the creative
- calls to action at the end of the video
- different music tracks in the video
- the captions feature in youtube
- multiple screens at once (1,2,or 3)
Here are some of the stats I have so far on each video. I like the 'earned views' column, because I feel like that means people are really engaging in the content Im putting out, and is a very positive indicator Im on the right track.
If you have any ideas of better ad copy, or imagery for me to test, that would be super helpful. I have been using kindof 'adventure traveler' imagery, but I am thinking of trying out more kindof 'international clubbing' type video clips (bottles popping, girls in bikinis, yacht parties, etc), and seeing if that tests better. If you can think of any other types of video imagery I can use, that would be super awesome.
Targeting Notes:
Right now Im using a mix of demographic, interest, and keyword targeting on youtube. Here are the notes so far
Age: 25-34 is my audience, and seems to be testing the best. The difference between 35-44 and 45-54 honestly isnt THAT massive though, so Im just going to let all those age groups run for the time being, since I want to be able to get a solid amount of traffic, and leave my major optimizations to other areas
Heres a screenshot of my age data so far
Gender: Targeting only males
Parental status: This is an interesting one. We'll see what the results turn out here. Not really sure how google calculates this
Interests: This is another interesting one. I am testing out a number of different interests, and am not really sure what to make of the data here. Its not that statistically significant honestly. I am considering cutting out either interests, or keywords eventually. We'll see.
Heres my data:
Keywords: Dude WTF!!!!! I am seriously thrown off on the interests and the keywords. There really isnt that much crazy variation in the CPCs between keywords. Im using keywords ranging from network marketing to day trading to make money and they all fall around the same CPC costs.
I am testing out some more niche-focused keywords such as:
See my stats below...
I am definitely going to be focusing on bidding on similar sorts of keywords to other people like that, and/or the names of popular youtube/snapchat channels. Very cool thing I just noticed in creating this follow along. Thats part of the reason I love followalongs!!!
Landing Page Notes:
I dont really have a landing page created for this yet. Well, i have one, but its so bad I dont want to show it right now. This is the next element I am working on, and going to be testing a bit once Im confident that the overall angle of my advertising is solid, and I can get click costs cheap enough through tier1 youtube traffic to justify going HAM on this funnel.
I'll keep things updated as a I progress along in the funnel...
very nice read. i just saw your video and it had me watching to the end. the videos detailing your "lifestyle" is something that clicks with me, so it might probably be a good fit. 1 more count towards your statistics of 25-34 
cheers !
Hey John,
Tai Lopez is using a lot of Ferraris, Lamborghinis and all that kind of stuff to attract his audience. Maybe you can rent some of those, or maybe record your videos inside an incredible house, with an amazing pool, with a lot of hot chicks around, make it HD too... You get my point. I think that your audience is going to relate more to what their aspirations are and are going to say: "Ey! I want to be like this guy too!" and they will start making some research about you, they will want to know who you are...
Also, I noticed that your product is very related to the PUA niche. I became aware of Tai Lopez because I was watching a video from Tyler from RSD about how to be a good networker or something like that, and then he just introduced Tai Lopez as a great guy, with his great house, etc, etc. So basically any self-development niche would work: Picking up girls, Have better body, Productivity Hacks, etc.
Just my 2 cents.
Originally Posted by marcomx
Branching out to pua stuff is totally on point and ill try it out. I used to follow rsd and guys like tim and julien really closely.
RSD Tim is actually doing something almost exactly similar to me actually; ive spent a great deal of time analyzing his funnel ( see freedombusinessblog.com ).
The problem with tim though is he doesnt have the whole paid traffic thing figured out it seems, although i may be wrong. I get the impression hes running lean, whereas i intend to create a 25-40 person operation.
Tai lopez has ~50 people working for him (mostly unpaid devotees/interns), and has a legit office location, and an offsite production place (that mansion hes renting).
As much of a dooshbag the guy comes off as, he has some really smart people running/managing his operation for him. I estimate theyre doing 50mm-ish per year.
Update: We have been testing 2 landing pages finally, and have been able to start getting some conversion data. I am getting email signups for $12 right now, but all the conversions are coming from desktop.
If I excluded mobile/tablet, then the CPA is $6.
If I excluded one of the broader keywords, I could get CPA down to $4, so we're getting closer.
My next activity is to expand keyword targeting, lower bids on mobile, and start testing more landing pages. I also am going to start playing around with the call-to-action feature, and companion banner feature, as well as creating bigger captioning for the video.
I am currently spending around $100 per day.
My ultimate goal with this campaign is to get email signups at .50-$1, at the scale of around 1000-2000 per day. At that rate I could really start creating a scalable business around this.
I believe with a few more rounds of testing, we can get the CPA down to where I want it. The difficult thing is that I am literally creating the product, and crafting the next pieces of the funnel while I am in this ad-testing process. Its fun, but definitely a thought-challenge since there are so many moving pieces.
If you are collecting emails then you should have a really good email marketing plan.
I found Digitalmarketer.com the best resource to implement an email marketing campaign. I think that they have very good information on their blog and is free if you don't want to pay for one of their email marketing courses.
Tai is TED speaker and def it helps to build his credibility. http://ed.ted.com/on/JB2WNUw0
Originally Posted by marcomx
Digital marketer was definitely the best one, ben adkins also had a good one, and there were a number of others I got some tips from.
Ive learned a lot too, just subscribing to tons of peoples email lists, and seeing what they send, how often, headlines, etc.
@vikramsinghamit, yea I've been working on my PR. I am paying a PR company $600/month right now, and they are helping a lot. I appeared on CBS news here in the US last week, and will have articles in both INC magazine, and USA Today next month.
Not as big as TED, but I figure any credibility counts. Its funny how easily it can be bought too.
Update: shifting directions a bit with the promotion of my product. Some of you may see it in the future, but basically Im prepping everything from mktg/sales/support so that i can address a much broader audience.
Last update I'll do on this particular followalong (i hope to do another one soon!) but basically the last piece of advice I can give you is to try starting out your video ads with lots of short, hypey, energetic testimonials, use lots of cool video footage, play music in the background, and use really strong calls to action.
Interesting case study mate!
If I was to test one thing, I would switch up the start of your video. You are losing 70-80% of viewers in the first few seconds.
So I would change this start:
"Hey my name is John Crestani and I teach people how to become e-commerce entrepreneurs. So I'm in a rather unique industry basically allows me to work anywhere there is an internet connection anytime I want on my own schedule, and virtually make as much money as I'll ever need.
To this one:
"So far this year I've driven Lambos in Dubai, I went kite surfing in Brazil, jet skiing in Morocco, and next week I'm heading to Japan simply to eat at one of the world's best restaurants. Hi my name is John Crestani, and I'm going to teach you how to make a bazillion dollars. "
(using your face in the bottom corner, and the lambo, kite surfing imagery etc on the main screen)
Hey man, good job on taking action and testing all this stuff out. I'm not a Youtube expert or anything but i would limit targeting to specific placements (videos) until you have your video converting and then only scale out and target by keyword and interest. So just search for all the videos that whoever searches for that video has a very high intent of wanting to make money from home.
Mr Green nailed it for the copy side. You really need to grab their attention right away so they don't skip your video. I would also test a 30 second video against your 2 minute video. Good luck!
First of all, I'd shave that beard so you don't look like a hick. A lot of people don't trust rednecks; it's all about perception. That should increase your CR big time.
Originally Posted by Atnakov S
First of all, its not getting shaved.
Second of all, I love my beard and so does my wife.
Third of all, sacrificing personal integrity for conversion rates is not a good long-term business plan.
Fourth, my face would not be so warm. My beard is like a little snug sweater for my face
In all seriousness though, I would argue it increases conversion rates for the following reasons:
- its a pattern interrupt. If some hick-looking bearded dude who dropped out of college can make millions online, why cant others?
- its 'proof' i havent been working any sort of dayjob for a LONG time
- it makes me more 'normal'. People are always looking for excuses for why someone else became rich; 'he grew up rich' , 'hes young, thats why hes rich' , 'hes old, thats why hes wealthy' , 'hes highly educated, thats why hes wealthy' , 'he was born with good genes, thats why hes rich', etc. By appearing normal, it gives less obvious excuses for people to immediately latch onto.
Have you ever had a beard?
Originally Posted by johnaff
First of all, its not getting shaved.
Second of all, I love my beard and so does my wife.
Third of all, sacrificing personal integrity for conversion rates is not a good long-term business plan.
Fourth, my face would not be so warm. My beard is like a little snug sweater for my face
In all seriousness though, I would argue it increases conversion rates for the following reasons:
- its a pattern interrupt. If some hick-looking bearded dude who dropped out of college can make millions online, why cant others?
- its 'proof' i havent been working any sort of dayjob for a LONG time
- it makes me more 'normal'. People are always looking for excuses for why someone else became rich; 'he grew up rich' , 'hes young, thats why hes rich' , 'hes old, thats why hes wealthy' , 'hes highly educated, thats why hes wealthy' , 'he was born with good genes, thats why hes rich', etc. By appearing normal, it gives less obvious excuses for people to immediately latch onto.
Have you ever had a beard?
Originally Posted by johnaff
First of all, its not getting shaved.
Second of all, I love my beard and so does my wife.
Third of all, sacrificing personal integrity for conversion rates is not a good long-term business plan.
Fourth, my face would not be so warm. My beard is like a little snug sweater for my face
In all seriousness though, I would argue it increases conversion rates for the following reasons:
- its a pattern interrupt. If some hick-looking bearded dude who dropped out of college can make millions online, why cant others?
- its 'proof' i havent been working any sort of dayjob for a LONG time
- it makes me more 'normal'. People are always looking for excuses for why someone else became rich; 'he grew up rich' , 'hes young, thats why hes rich' , 'hes old, thats why hes wealthy' , 'hes highly educated, thats why hes wealthy' , 'he was born with good genes, thats why hes rich', etc. By appearing normal, it gives less obvious excuses for people to immediately latch onto.
Have you ever had a beard?
Let me illustrate:
When people see this:
They think: Truck, Rock Music, Beer, Drunk, No Class, Blue Collar, No Money, Swindler
When they see this:
They think: Clean cut, neat, successful, wealthy, trustworthy
But don't take my word for it; read Predictably Irrational and maybe that will get you the AHA moment you need to understand what I am saying.
Originally Posted by Atnakov S
When people see this:
They think: Truck, Rock Music, Beer, Drunk, No Class, Blue Collar, No Money, Swindler
When they see this:
They think: Clean cut, neat, successful, wealthy, trustworthy
But don't take my word for it; read Predictably Irrational and maybe that will get you the AHA moment you need to understand what I am saying.
This thread went from really good info and insight on youtube.. to arguing about whether or not Johns beard hurts CRs lol
im interested in hearing an update on where you stand with this now John. I've gotten big into following youtube recently.. could spend hours looking up stats of different channels to see what/who is trending and why. I find it fasinating.
Ive been watching your videos for the past little bit john, they're pretty dope. That one you did a couple nights ago on reverse engeneiring a FB campaign was awesome (https://www.youtube.com/watch?v=xHW3Ikzs490) ... you dropped some keys on us with that one keep em coming!
Hi John,
Love this follow along, trying different traffic sources is always better and you never know what might work out. Thinking out of the box is a key to success. Would love to have an update on this follow along.
Update:
After reading and analyzing a lot of Elon Musk's business practices, I came to the conclusion that marketing and sales are secondary, and 'a revolutionary product' is the most important thing to focus on.
I re-focused my time completely to working on product, and brought on a skilled & experienced business partner to manage everything related to marketing.
My business partner is currently managing advertising through mainly native advertising, and facebook ads.
I really like Youtube as a traffic source, I know I can streamline it, and get it to work, but I realized my time was better spent formulating the product. I like marketing, but there are people that can be hired/partnered with/incentivized to handle that portion of the business, whereas Elon Musk believes that the main person should be involved more-so in 'the product vision' for a company, and I tend to defer to his theories on business these days
Originally Posted by johnaff
After reading and analyzing a lot of Elon Musk's business practices, I came to the conclusion that marketing and sales are secondary, and 'a revolutionary product' is the most important thing to focus on.
I re-focused my time completely to working on product, and brought on a skilled & experienced business partner to manage everything related to marketing.
My business partner is currently managing advertising through mainly native advertising, and facebook ads.
I really like Youtube as a traffic source, I know I can streamline it, and get it to work, but I realized my time was better spent formulating the product. I like marketing, but there are people that can be hired/partnered with/incentivized to handle that portion of the business, whereas Elon Musk believes that the main person should be involved more-so in 'the product vision' for a company, and I tend to defer to his theories on business these days
Originally Posted by sawhnr
The ideas related to that, that I've been working on are summarized as follows:
1. Education should be FUN. None of the educational courses in college, or even in the online marketing space are 'fun'. Its mostly talking heads in front of slideshows, whiteboards, screens, etc. The good courses both online & offline bring in elements of gamification, which helps a lot, but theres still something lacking. Elon says education 'should be like an action movie', so this is one thing I am trying to do.
2. Everything should be in 360 VIDEO. The cameras are cheap (amateur cameras are $400, professional grade are only $25k). I believe this will provide a much more immersive experience, and also allow the course creator to have full control over the students attention. Lots of people have continuously divided attention these days, which I believe is bad for learning, bad for relationships, bad for success, etc.
3. Success should be REVERSE ENGINEERED. This means I am trying to center things more-so around reverse-engineering successful campaigns. I like the follow-along model STM does, but its kindof silly they dont allow affiliates to post about, and reverse-engineer other affiliates business models, and funnels, etc here, because that level of transparency will help people learn a lot more, a lot faster.
4. Skills should be taught Just-In-Time. One thing that lots of internet marketing courses, and online courses (that are marketed through ads) in general I believe, focus too much on is processes, as opposed to actual skills. I believe that just because a course is marketed ingeniously, doesnt mean that it doesnt need to shy away from teaching skills. Skills should be taught on an as needed basis, while people are going through the learning process of putting together a campaign, or writing a landing page, or whatnot.
5. Everything should be TRACKED. Of all the courses I've taken online, I dont believe any of the 'high-ticket' courses I've taken have tracked my progress effectively. Some online education portals such as Udemy do this. With the Open EdX MOOC software (Massive Online Open Course), this is a lot easier. To optimize learning, you've got to have different metrics you measure at the end of the funnel too.
Either way, I think its a really interesting space, and theres so much innovation on the product side in SO MANY AREAS RIGHT NOW, and people just totally neglect trying to optimize and innovate their products, and yet theres so much opportunity. Look at STM for instance, there should totally be a chat feature! Easy add-on right? Its simple software programming, thats been done 1000x before.
Or take Cake/Hasoffers tracking software... why didnt they ever come out with something akin to
There are so many product innovations out there, that can be the basis of so many insanely massive businesses.
Or maybe i just read way too much science fiction, think about theories too much, and am totally crazy lol.
What are you doing to innovate/differentiate your product, marketing aside?
What have you discovered about product creation, and/or what advice do you have?
Originally Posted by johnaff
For me product creation is completely user focused. This very fact leads to innovation. If you consider your users/clients/customers/students first and understand their problems then product creation becomes a piece of cake. Though it's not as easy as it sounds.
I really like some of the points mentioned by you like reverse engineering, it surely helps to crack a lot of things and makes a person innovative and problem solver. Thanks for your valuable suggestions. I would love to join your course.
Originally Posted by Mr Green
UPDATE: We are now showing ads to mid xxx,xxx people per day on youtube, and doing very well product/profit wise.
I ended up focusing much more on the production quality of the videos, and hired a super professional videographer, editor, and drone operator to create better produced video ads and its more than paid for itself.
The keyword targeting has ended up being the most effective method I found for targeting, and we ended up scaling with instream ads.
The new video is pretty sick John. Well done.
Originally Posted by president
Very informative case study. Been seeing your preroll ads on t202 channel, the video looks great!
John, amazing work!!!
reading the posts from last year, and looking at your channel it totally makes sense and makes me respect even more for the integrity you stand for and the educational concept you promote!
I kinda see why affiliates don't get involved in Youtube because it means exposure which not anyone might be up to!?
it is interesting to challenge 'how to crack the formula for youtube', and video in general and as an experimental filmmaker I'm so down to it,
1. Do you have a script for your videos? how many takes do you normally do?
2. Building onto John Crestani YouTube avatar, have you considered a short 3-6 seconds intro?
3. Have you considered NLP implementation?
I have some friendly suggestions, if I may
I count of silence and pause seconds and if you edit them out would result in 20% - 30% shorter, and more dynamic material.
For instance, I would like to offer this guy as an example just because his material is strong quality. D4Darious videos have
* HQ sound which for me is essential, as bad sound is really fast associated by audiences with amateur production(Your sound is OK )
* each idea is a different frame and cut(works on grabbing attention. Adding dynamic as you might know is good, maybe he does it too often?)
* the continuity shots are well tought. In film, OFF SCREEN voice could aid the images to reinforce your narrative(cutaways to JOHN lifestyle) or could demonstrate an ironic/contrasting point to the narrative of your O.S voice (Intro Limitless, 2011).
I would suggest to not cut to another angle/camera/scene just for the sake of it, as your videographer/editor does.
Point is the cutaways should be related to what you're saying. Either reinforce or contrast the idea you're talking about.(eg Casey Neistat explaining with props is an example of images reinforcing narrative while When father was away on Bussiness, 1985 wins Cannes's Palme D'or exactly for using the contrasting Voice Over from the perspective of a child who talks about his father leavin on bussines trip while in reality he was jailed by communist regime. What the narrator says is in contrast with the reality of the images)
I think the material could be slightly more clear and storytelling more effective. For instance, Jon Crestani lifestyle is a beautiful video, however, when you talk about you and your journey, the editor cuts to some hills, then to a skateboard. Whereas I believe that is the core of that video and should be accompanied by a still photo of you from back in the day as an employee or anything to enforce your monolog.
However, fantastic work, good luck
PS love the original beard!
Originally Posted by jtanase
Now to answer your questions:
1. I write down ~10 bullet points that I want to talk about, and then do 3-5 takes of that.
2. No, not really. For my ads, intros arent necessary. People can click 'skip ad' within 6 seconds so an intro would totally kill everything. For my vlogs, theyre not really a core focus/driver of my edu business (ads are) so i dont focus on them either. I just post a vlog when I feel motivated to do so.
3. Not really. I know a little bit about NLP (anchoring, etc) fron Tony Robbins, but never really took conscious choices to applying it
Hey john,
just saw this thread. Really interesting stuff. I'm seeing u a lot in my FB feed right now. How's that working out?
I am more than happy help John.
In this forum everyone is contributing, so I am doing same. Do apologise if i sound condescending, i'm trying to help. My hipster uni made me talk this way!
I see how it is up to us to discover the next 'frontier' of video ads and we're getting there.
At the moment i study Apple keynote presentations trying to learn how they sell their products in the keynote presentations, and i came accross this.
https://m.youtube.com/watch?v=Nx7v815bYUw&feature=share
I think it's worth watching as it shows the simplicity of their technique(?)
There is definately content manipulation there.
Also i am learning about nudge marketing, used by Obama campaign. When i feel i have something solid, i will post a short guide.
Let me know if i can help
Skype : ionutuss
Originally Posted by hlyghst
Most of our customers are still US, but we're doing surprisingly well internationally with island nations that have been colonized by Europeans (bahamas, barbados, jamaica, seychelles, cayman, puerto rico, etc etc) as well as countries that are industrializing (mexico, morocco, colombia, etc). European countries work out fine, but those aforementioned island nations have a surprisingly high ROI.
I've been trying to scale harder, but I keep hitting a glass ceiling and am having problems capping out my budget on Youtube. Still figuring out their algo a bit.
Basically, I just keep re-doing each step of my funnel, and even my entire course itself, to continually address the questions that prospects/customers have along the way.
Right not I constitute 95% of my own traffic, but in the next few months Im going to be working on expanding to working with affiliates, and also working on some TV ads to drive more people into my funnel.
Originally Posted by jtanase
I study lots of webinars / sales presentations / pitches / VSLs / etc and I have a hard time seeing how this video translates to helping out with that.
Some of the best material to study I believe are INFOMERCIALS, I have a little collection on a playlist here, https://www.youtube.com/playlist?lis...lJkqKu0yOwpG4L if you want to see some great salesmanship in action
Thanks for your response
what are the biggest repeat questions that prospects and customers have?
Originally Posted by hlyghst
what are the biggest repeat questions that prospects and customers have?
Can i get paid if im under 18?
Can i apply these methods to a brick-and-mortar business?
How long do the monthly payments last for?
If I cancel the monthly coaching membership, do I keep access to the course?
How do I pay if i dont have a credit card?
Why cant you just give it away for free?
Originally Posted by johnaff
my 2 cents:
1. the audio played on my laptop and it was hard to discern your voice from the music. The music /voice balance is out. (from http://imjetset.com/)
2. add subtitles: a massive amount of views occur at work, and audio is switched off by default....
Originally Posted by clickspark
I'm a pretty firm believer in PR. The ROI is extremely hard to measure, but I believe that is a good barrier to entry and makes it more of an opportunity area in my mind.
Originally Posted by auditor
In regards to #1, I am going to correct that on my next ad.
In regards to #2, we have the video translated/subtitled into quite a few languages, but I had no idea to turn on closed captions by default in Youtube, since there are no settings on the video page for it.
I just googled it, and came across this post from 2014, saying that its possible (through a tag). I just implemented the tag, and I guess we'll see how it does. Im kinda excited and hope the tag works out to force CC!
Here's an interesting graph i looked at, but basically 22% of all people have closed captions turned on by default, and the vast majority of them are in English. I originally thought that the Youtube algorithm defaults foreign speakers to English, but as I've added languages to the captioning, it hasnt really changed much. Either way, I definitely see the value of closed captions, as they have helped increase the engagement on my videos a lot, and dropped the cost per signup considerably.
Produced by Richard Bandler around 15 years ago...
Although it's dated, Many of the sequences/techniques are savage
https://youtu.be/yUQug09LmVA
Originally Posted by johnaff
In regards to #1, I am going to correct that on my next ad.
In regards to #2, we have the video translated/subtitled into quite a few languages, but I had no idea to turn on closed captions by default in Youtube, since there are no settings on the video page for it.
I just googled it, and came across this post from 2014, saying that its possible (through a tag). I just implemented the tag, and I guess we'll see how it does. Im kinda excited and hope the tag works out to force CC!
Here's an interesting graph i looked at, but basically 22% of all people have closed captions turned on by default, and the vast majority of them are in English. I originally thought that the Youtube algorithm defaults foreign speakers to English, but as I've added languages to the captioning, it hasnt really changed much. Either way, I definitely see the value of closed captions, as they have helped increase the engagement on my videos a lot, and dropped the cost per signup considerably.
I didn't know about that tag. I was simply thinking hardcode the subtitles in the video file, but multi-language is even better.
Originally Posted by clickspark
Do you have any metrics about that video/funnel perhaps? I had never heard of Richard Bandler and never lived in the US, so I am missing any perception of how big a deal he is/was.
on a side note: it took me years to dare click that CC button in Youtube. And I'm not usually afraid of technology. I had to show my wife it existed.
By which I mean: I believe a large portion of people don;t know what CC is or does and have never clicked it.
oh, and definitely KEEP the BEARD!
It's your character, proving we're not all clones.
Originally Posted by auditor
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