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Mobile Pops | Let's Go Somewhere. (9)

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Short Intro:

I am a young & entrepreneurial 22 y/o who recently graduated Uni with a degree in Economics. I've been known to have violent convulsions at the thought of being crammed in a cubicle 9-5, everyday, trading my soul for a small bi-monthly paycheck & 3 weeks paid vacation / year. Hence my being on the forum

I am very green to the universe of AM, but consider myself intelligent (some would argue) and a relatively quick learner. I've read quite a lot over the past few weeks, and now it's time for some action. I created a thread about two weeks ago in which I (poorly) pieced together my first mobile display camp following the appetizer (thanks @caurmen ... those mobile guides are a huge help to us newbs). I dropped that camp after it showed very little promise and shortly thereafter discovered pops .

Campaign Info:

Vertical/Offer : AV Pin Submit ($0.70)
Geo : VN
Traffic Source : PopAds

Progress

• Ripped 10 popular AV landers (adplexity)
• Added scripts (sounds, redirects)
• Optimized for speed. Most of the landers are now <1 sec. (can probably get them faster)
• Setup hosting & CDN (again, thanks @caurmen)
• Asked AMs for top AV offers in VN...I only received a single offer (I'm only a member of three networks at the moment, two of which don't have many AV offers... I need to apply to more).

Next I...

• Setup three camps in Voluum : High Bid / Avg. Bid / Low Bid. I used PopAds traffic estimator to set these bidding levels.
• Ran traffic to my one offer to determine the best bid (also to cut any landers that are under-performing, assuming I have enough data to be statistically sound in my cutting).
• I am not going to touch any major traffic segments/cut any placements in this first round of testing. I want to narrow down my landers/bids before doing so.

Based on the first round of testing, I was able to cut two landers of the ten (using peakconversion) and also narrow it down to one bid level (Avg. Bid).
My first round of testing landed me at ~ - 50% ROI. Not terrible!

Here's what I am up to now...

• Testing two more bid levels (Avg.High / Avg.Low) against my Avg. Bid control
• Running more traffic to my 8 remaining landers
• Still not touching major traffic segments or placements (although, I am beginning to dive into them / check them out). I may cut placements that are obviously draining my budget/aren't converting.

I am expecting this round to be about the same ROI, but I should be able to cut some more under-performing landers. I'll update here based on my second round of testing soon...

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Nailed down my bid level. Average High bid is the obvious winner. Continuing to cut landers when they reach stat. significance.



Cutting landers 1, 4, 8 and 5 (again using the peakconversions split test calculator, comparing my current best lander to the rest). I feel a bit uncomfortable cutting these landers because they have so little conversions, but suppose I could always open them back up later?

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Nice! VN AV is pretty easy to make profitable - I know because I'm running there.

Coincidentally, I've JUST responded to another follow-along thread where the OP is also running VN AV on Popads. Since I wanted to give you the same advice I gave to him, why don't I just refer you to the post:

http://stmforum.com/forum/showthread...l=1#post266466


Great start, great progress and I'm sure you'll see some success soon!


Amy

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Thanks Amy! I'm glad you're following along here.

A lot of your posts have helped smooth the learning curve tremendously for me.

Here's a question for you... at my current bid I am tearing through my budget (~$20 spend / hr. ). Considering this is such a low payout offer ($0.70), is this a worry? This bid level produced the highest ROI, but I am nearing $100 spend, which (I think?) is tons considering the low payout.

Any thoughts here?

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Thanks for the compliment - it's always nice to hear I'm doing a decent job.


Haha - so you're getting more traffic than you can handle! That's a great problem to have - most people have the opposite problem.

You have a few choices:

1)Throttle your traffic using PopAd's throttle settings, so that you get less traffic but still spread out evenly throughout the day.

2)Set up dayparting so that you're only running during the best-converting hours (if you don't have enough stats to tell you that information yet, just run from 5pm-11pm, and maybe also 9am-12pm if you want to spend more money).

3)Set a daily budget to the amount you're willing to spend per day.

4)Prepare a bunch of offers and landers and check multiple times per day to cut underperforming landers/offers. You can get a lot of testing done with that traffic volume!


Have fun testing!


Amy

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Hey - how are you getting so much Popads traffic? Does your AV offer accept adult traffic? Most of the ones I've come across don't accept adult for some reason :S

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The AV offer I'm running allows adult, yes (obviously helps a lot with traffic volume).

I've been following your thread btw. Keep it up!

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Yes - antivirus can convert very well on adult traffic! I would suggest testing adult and general traffic separately. That way you can test offers that allow adult and offers that don't, in separate camps without causing a lot of confusion and inconvenience.


Amy

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Thanks man - same to you!

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