So this is probably an epically noobish question, but bear with me please
!
My campaign URL has some tracking information inside it, right? The request parameters show certain things about the origin, the ad, etc. When a sub passes through my tracker to get to my lander, is a cookie created that stores all this information, or do I need to preserve the URL params?
The question arises because I've recently added Terms/Conditions and Privacy Policy pages and when I link to these pages internally, I do a simple href="policy.html" or whatever, so the URL params are lost (or so it seems in the address bar). Am I throwing away this data and need to link differently, or is it already stored in my tracker, via a cookie, or some other method?
It is already stored in your tracker.
It is not passed to the advertiser though (offer URL), unless you're calling the appropriate tokens when setting up the offer URL.
People normally pass this information along in their landing pages explicitly if they want to call out this meta data in the landing page content somewhere
Thanks for your reply! I'm not looking to call out anything as this is for fb, I'm only interested in tracking data properly and ensuring my internal linking does not throw away anything. Since every link on my LP is the tracking link for my offers I think I'm good to go then since I pass campaign ID, aff ID, and sub ID
Thanks again!