Home > Paid Traffic Sources > Mobile

---

Help: How to improve Antivirus PIN submit lead quality? (27)

---

Hi there,

Today I started to drive traffic to a new offer that AM suggested. Its Antivirus PIN submit in tier 3 GET.

After 18 leads AM told that lead quality is pretty poor, and I need to improve that before they pause me from that offer.

Being a new affiliate, I have no idea how to improve lead quality if I don't know where is the problem.

I created campaigns in ZeroPark and PopAds. Adult included since it is allowed. Only blacklisted sites on PopAds that STM members suggested. Nothing else. This is my first test run, so I have just 18 leads.

How do I locate the problem if AM just sees that lead quality is poor but don't have any info to what might cause that problem?

---

Have you gotten information on what would be good quality? Ex: Android Vs Iphone, Tablet, desktop?

The more information you can get, might help you gather data easier and target to improve your quality.

---

AM told me that she sees in the system that my leads have poor quality, but could not give any specific lead ID's, so I have no idea which ones are the ones causing the problem.

Without those ID's I have no idea what to improve.

---

Don't use landers that scare the visitors

---

So you got a lead quality complaint from a network after 18 !!! leads in a Tier 3 GEO? Thats how much $? $10 or $5? What is the world coming to? Maybe you should name the network so new people avoid it Especially since its a PIN submit offer where the customer already accepted to get billed by the carrier.

I cant really imagine what could be the reason for this, did the AM mention anything... like a uncompliant LP, some kinda chargeback from a billed surfer or anything, complaint from anyone? This sounds like a totally premature check ... 18 leads is nothing.

---

The network may be OK but the AM sounds shady to me. If the AM/Adv can't provide feedback, there isn't much you can do. Its also possible that the network has a cap and they want there high volume affiliates with proven quality running it so they kicked you off.
If you want you can try other network, but if the Adv is really that strict, you might run into the same problem.

If you don't hear anything back, than I would move on.

---

its 16$ . AM did not kick me from the offer, just "warned" that that "need to improve quality for ** offer.. till you haven't been paused". Its clickdealer. Later after pulling my hair out AM told that I should not get to worried yet.

I sent them landers to get approved, it took almost two days, while my friend with similar offer different geo, different AM allowed them instantly and told that if anything he will ask to take some of them off.

Maybe my AM is a little too strict.

Thats the thing, she just sees that lead quality is poor, but no information on why they would be like that. Thats why I am asking how to improve them without knowing what to improve.

AM didnt have any feedback and Adv had not raised any issues yet. So i guess I just gonna continue to drive leads until advertiser can tell me whats exactly wrong. right?

---

Yeah, this sounds fishy.
18 leads is nothing and pin submits usually have no quality problems compared to email or CPI.

Either the AM has no idea or he just wants to keep the offer for other affiliates, etc.

---

Lol the first thing that stood out to me is your quality was gauged after a couple of hours. You are running pin submits which usually take months to become simply breakeven or profit.

The advertiser should be transparent on how to improve your quality. They can even just let you know which carriers or handsets work best. If not, then I would move on, and find a more solid advertiser that is prepared to do business properly.

---

Work on your relationship management skills.

It might not help with this specific AM but in the future you should try to minimize the chances something so random happening. Discuss some things beforehand where there is a quality requirement. If you can run a lot of volume, talk to the AM to run less before so they can check quality. If you can't run a lot of volume, ask for more time to send a significant sample of leads. You should find the sweetspot and work together with your AM for this. Many think the AM does this as a default, but you are not their only affiliate. It's better for you to take initiative when it comes to this. It makes your AM's job easier and you look like you know what you are doing so they will trust doing business with you more.

Same goes for bigger caps, larger payouts, quicker offer approvals and whatever else you can think of.

---

Get another advertiser for the same (similar) offer. How can they tell after 18 conversions and such short time that's quality sucks.
Only if all 18 conversions unsubscribed immediately? If so, your flow might be too agressive/misleading or too vague?

I guess with that low spend and 18 conversions you could try more subtle flow which might give a better "quality".

---

I like CD, made lots of money with them. As well great AMs.

In this case, your AM is bullshitting you.

It's impossible to assess the lead quality of an AV pin or any other pin after 18 leads and a couple of hours.

In terms of lead quality, it's all about the rebill rate. And honestly, there's not much you can do about besides maybe carrier targeting.

---

I got kicked off an offer after 5 leads cause my quality was to low lol.

---

Clickdealer is solid as far as I can tell, running for years so Im pretty sure they know what they are doing. I guess this was a small fail by one of their reps, maybe the AM mistook your account for some other... this can happen since they watch over a lot of accounts. 18 leads is too soon to judge anything, its just not possible. Unless it was leads from the same IP or some other weird thing goig on. But since you were already told not to worry yet, I guess the AM realized it was too soon.

And maybe its just a poor AM ... since you had to wait very long for creative approvals, it might be some overloaded AM.

---

Hi Nomeus,


In your situation, you should definitely contact your Affiliate Manager. Our affiliates usually contact their AM to request more info about the performance of their leads.

About the 18 leads in particular: it’s hard to say whether or not you generated low quality leads as the amount is not relevant.



Hope this helped!

Cheers!

---

i think the AM here isnt the issue.

it really doesnt matter which network the campaign is from as this isnt coming from your AM but from the advertiser.

advertisers in many different verticals that have been in the business for some time have their KPI's and stats that they can understand very fast if the quality is high or low.

for example in a game that i was responsible of marketing we knew that around 70% of the users who deposit are doing it on the first week,
so after a week even if you sent 100 leads 1000 leads or just 18 the advertiser can start assessing how the users will react to his offer.

also specifically in pin submits there is the charge back issue, i would have ask your AM if this is the case.

as you said you dont know or cant control your users action but you need to remember that you are responsible for the traffic you are sending from start to end.

If i were you i will keep the campaign live till the advertiser request to pause (as long as the campaign is profitable for you) and try to optimize it by going with a different approach in the LP - creative and call to action

as Sam said try and get from your AM as much tips and feedback about what is the quality target audience the advertiser like to get Android / iPhone / Web...

feel free to contact me should you have any questions or if there is anything i can help you with

---

That is exactly what I am doing right now.

It seems to me that AM is just really cautious (or kind of new) since she said that advertiser did not raise any issues, it was just shown in the system that lead quality is not the best. This is the same AM that insisted that I need to get permission from both advertisers if I want to split test their offers.

I think it is going to be ok.

---

Try to find the offer somewhere else and split test networks

---

With PINs, you can check quality quicker than SOI, DOI, because they would get unsubscribed immediately, though this does seem a bit early. I'd keep working on it and optimizing until you get more specific info, or your quality is considered better

---

Another issue with the same AM.

How is it possible that for my friends affiliate manager lander x and y is perfectly ok, according to advertiser, but for my AM they are too aggressive, also according to the same advertiser. Same offer, same landers, same network, same advertiser but different answers? I tried this on purpose just to see how different AM handle semi-aggressive landers.

I kind of feel that my AM is super cautious about everything.

---

Different rep at the advertiser?

If it was just an instant answer from the AM, it means the AM is cautious like you said. The caution might not apply to all his affiliates though.

The newer you are, the more cautious affiliate managers are about approving aggressive creatives, at least from my experience. Is your friend more experienced in running such offers? Did he show good quality already on such offers? If your friend's AM trusts their judgement, they will be less cautious about the aggressive lander.

---

Friend is new to those offers. I run the same landers for a different offer, after 200 leads no problem. :/

---

I wouldn't worry about it unless your pre-sell page is insanely aggressive in nature.

That pin lead is so young, there is no definit way for them to say if the quality is low - unless your lander was super mis-leading and people are opting out and super fast rates out of complete and utter fear

---

Request for a different AM or send your traffic to a different network.

The newer AM's are always like this because they're new.

---

Im afraid here is your answer to the problem.

---

Was it because the conversions were ridiculously low that got the attention of the AM?
Example 18 conversions from 450,000 clicks or something?

---

No, absolutely not. My lander CTR is about 9-12% and CR about 0.5-1%.

---

Home > Paid Traffic Sources > Mobile