Monetizing Rebills (5)
Hi there,
I've been running rebills for some time now.
I feel like I'm missing out on a lot of opportunity on monetising my traffic further but I'm unsure the best way of going about this.
I'm under the assumption my rebilled customers are general not happy with the rebills so I wouldn't risk advertising further to them?
Here are some thoughts:
1) I could add them to a remarketing list but would you try market the same rebill product to them?
2) I could attempt to get them on a mailing list but again, what would I target them with?
Anyone had any success further monetizing this type of traffic?
Any insight would be much appreciated.
Thanks in advance.
Customers who already bought something are actually the most valuable leads you can get. They already proved 2 things - they have a valid credit card and they are not afraid to use it online 
Im not sure about one thing : you own the product or you're simply promoting rebill products and you want to target them by using retargeting options of traffic networks?
In case you own the offer, the options are limit less - you already have their info so there is a ton of stuff you can upsell them, you should start with stuff related to the original product obviously. The last resort would be to co-reg them to some more offers
In case you want to simply retarget them, the options are similar. You can offer a competing product, book on the subject etc ... depends on what kind of offer you originally sold them. But I would return to what I said at the beginning, these are proven buyers, so you can basically sell them anything just try to figure out their interests and basic data like gender and age - that would be possible during the signup process for a mailing list.
Grab some details on them and prepop the rebill. Goldmine of leads you're missing out on! How much traffic are you running?
Thanks for the responses. I'll provide more detail...
It's not my own offer. It's those giveaways (Samsungs, iPhone) for $1 you have a chance of winning the prize. Then the rebills kick in and poons them.
I don't have the users details. I do run my own lander but don't gather any information. I should be able to implement a email sign-up on my lander but I'm not sure how I would monetize that list further.
1) I would think the converted customers are going to be right pissed off.
2) The customers that didn't sign up, I assume would have read the fine text and will avoid any similiar rebills.
Small fry visits at the moment, couple of thousand impressions a day.
Ah, ok this changes the situation a bit.
When doing this, you should check with the AM first, as someone might consider this co-reg - If a person signs up both for the offer and also for your own mailing list or whatever, its obviously decreases the value of such a lead.
If you want to try something like this. I'd suggest using a backbutton redirect for example and try to milk the leaving visitors some more
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