Bing: target by age demographics (4)
Does anyone know how to target specific age group on Bing?
one proven way to do it is by bidding on relevant demographic keywords, i.e. for guys 20 to 40 maybe keywords about sport, cars, sexy women...same for other demographics, find their interests and bid on those
if you refer to the settings in the campaign I don't know how effective that is, Bing is not Facebook..
When you create campaign/ad group, on setting tab you can choose demographic button and adjust bid for each demographic group (for example, if you want to target 18-24 group you would decrease bid for all other groups by 90% which is maximum allowed, and you could increase your bid for desired age group). That's how I do it. Keep in mind that it will happen that you get click from age group you didn't want to target, but it will cost you less (in this case 90% less than your bid is). Also in Bing Ads Intelligence you can see which age group search for your KWs. That would be it from my newbie perspective 
If I wrote something wrong, please correct me
Hello,
Bing uses the Microsoft adCenter which collects data overtime from various sources to create this targeting feature estimating the visitor’s age.There are five different age groups within the Microsoft adCenter demographic targeting tool.Suppose you are a seller then you will have a base bid $ X for all age groups but for your targeted age group your bid will be $X + y%.
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