' According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24 percent more clicks than brands not using responsive design.
* Yesmail’s findings show mobile email clicks account for 58 percent of all email clicks for brands using responsive design with all of their email marketing efforts.
More than 50 percent of all email opens are happening on mobile devices, according to Yesmail, regardless of whether or not the brand is using responsive design.
* The report revealed that desktop CTO has dropped 29 percent during the last two years, while mobile CTO is up 26 percent over the same time period.
* In terms of mobile commerce, Yesmail found that mobile revenue accounted for more than 25 percent of all email-driven revenue and 30 percent of all email-driven orders in Q4 2015, with mobile email revenue up 13 percent year over year and mobile orders up nine percent.The Average Order Value for mobile orders is also increasing — up 15 percent year over year — but still less than desktop AOV."
You guys can read the full article here: http://marketingland.com/responsive-...-report-167111
Cheers,
ilana