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What would you do in this case, insist or move on? (4)

03-18-2016 02:23 PM #1 wozkode (Member)
What would you do in this case, insist or move on?

Hey guys,

So I have a question as this never happened to me before and I'd be curious what the big guys think of this. I picked an offers from my preferred network based on AM's advice and decided to run it on 2 pop traffic sources.

After a day on the first source there were 5,560 Clicks; 24 LP Clicks, 0.432% LP CTR and 0 conversions and on the 2nd source 1,141 Clicks, LP Clicks 3 and 0.263% LP CTR.

The offer has spent 7x the payout without a single conversion (6 on one source and 1 on the other). I know the 2nd source didn't spent as much as it should but whatever, seeing the stats from the first one I decided to pause both of them. It's a low payout offer in the coupon vertical and the LP is ripped and improved. It's not like I'm doing this for the first time that's why I thought of asking for advice as I'm quite puzzled by those stats, they look like a total failure.
I would like some opinions on either should I try to optimize it and make it work or kill it and move on?

Thanks!

03-18-2016 02:32 PM #2 cbrughmans (Member)

What's the total spend?

5,560 clicks in this case you mean impressions I guess. That's a very low number on pop traffic to get any conclusions.

Its not the best start but its not a lost cause (yet) I think. Hard to say without any specifcs on the campaign name and traffic source.

03-18-2016 02:46 PM #3 wozkode (Member)

Quote Originally Posted by cbrughmans View Post
What's the total spend?

5,560 clicks in this case you mean impressions I guess. That's a very low number on pop traffic to get any conclusions.

Its not the best start but its not a lost cause (yet) I think. Hard to say without any specifcs on the campaign name and traffic source.
You're right but tbh I'm mostly worried about LP CTR.

03-18-2016 03:00 PM #4 cbrughmans (Member)

Spy a bit and see what landers others are running. Then A/B/C test those landers with your own landers. That should eventually get the CTR up. If you get more than 200 LP clicks and no conversions then I would pull out.

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