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WTF sweeps? I have to make you profitable! (26)

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Hello and welcome to the forum

As much as I understand your need for some action, you should step back a bit and dont run anything until you have the tracking setup properly. The money you are speding now is being thrown out of the window as you dont know nothing about the conversions you generated, you cant identify bad placements, you dont know what kinda traffic actually converted for you etc ... If you need some action and want to spend some cash, go to a casino Or buy this : http://www.finchpremiums.com/A-Compl...g-p/acgtam.htm and read it while you wait for the tracking setup

You can also work on LPs in the meantime, I dont know what the lander of the actual offer looks like, but they are usually pretty plain so there is a need for some LP to warm the surfer up a bit. Do you have access to any spy tool?

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hi there, matuloo! Ah always love your comments to my thread (last one - piece of wisdom about autodownloads make my AM stoked). I really appreciate your input - you totally right on gambling, tracking and all this things - but - correct me if i'm wrong - if it's just banners campaign with direct linking I can still totally track placements, carriers, os versions, best creative variations - and more. And that's what i'm actually doing currently and planning to proceed with.

Also, of course, currently working on developing creatives and landers for this and other campaigns I've applied for...
Aww and thanks for the reading tips - probably will also enrich mr Finch So hopefully when tracking troubles will be resolved I'll be all armed.

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Im not sure whats your setup, but without tracking, you wont be able to see what particular click made the conversion, so you wont be able to see any detailed info about it either. What you will see is how your banners perform in terms of CTR for example, thats data available in the traffic source. However, high CTR doesnt mean high CVR, so you wont be able to optimize properly anyways.

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It's just like described in Appetiser - so still can track the converting segments of traffic Though the campaign is not super sophisticated But practice make the perfection - at least start with this one!!

But I love the concerns! Thank you so much! And I've purchased a book you've recommended - will enjoy it during my 5'o clock tea with honey!

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Ah, so you're using the inhouse tracking system of go2mobi, that should work for the start Tho Im not a big fan of telling the traffic network what traffic converts for me, but since you are starting out, its not a concern you should have at this point.

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Hi there, quick update on the topic.
So, yesterday I’ve developed more banners within more angles

In total I had 6 in help category, 6 in easy one and 3 in “imagine” one.

Help campaign resulted in

Clicks: 209
Conversions: 0
Spent = $8.99
Revenue = $0
ROI = -100%

Easy one in

Clicks: 202
Conversions: 0
Spent = $8.99
Revenue = $0
ROI = -100%

And our winner more materialistic one

Clicks: 88
Conversions: 2 Yay!
Spent = $4.05 (yay!)
Revenue = $3.20
ROI = -21%


The most amazing part is that there was a clear winner:

One of the banners got both conversions (and had +137% ROI).

So, the plan for today – to keep going with the testing (probably will increase the bid a little bit, WR is extremely low). Since clearly there’s not enough data yet. Also I’ll come up with some extra creatives in “imagine” angle and try to test it as well.

And, since I did some analysis turned out that all five conversion that I has so far happened at the same time frame, at the same placements I’d probable go with separate campaign to test if it was just a co-incidence or actually something more real. Super excited!


That’s it for today! Have an amazing Thursday!
Any comments and feedback are highly appreciated!


P.S. btw if someone is going on CPA Life to Saint-Petersburg in April let’s drink some tea!

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Inglorious day today. Billions of bidders outbid me So didn't really get any significant amount of traffic to my wonderful creatives. Overall spendings ) $0.03
The great thing (there's always a great thing) - my testing campaign with everything good in it got impressions of 5 people and 1 of this people clicked on it. Cost me $0.00, which is a good price for US

Next couple of days are the weekend - plan is to switch to 24/2 campaign running to check the click an conversions trends during the weekend. And probably i'll go back to autobidding.


UPDATE. Just checked my stats with F5 media (Go2Mobi didn't see it yet for some reasons and I couldn't log in to the network account as well...) ... So 1 click at the cost of $0.00 brought me 1 conversion ($1.6). How cool is that!!

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Hi there,
Sorry for the silence – testing makes me sad ☺
So, what I was doing during the weekend – is mostly spending money that wasn’t really converting but since I needed all the statistic on internet users interaction with the offer every day of the week I was kept going.

I’ve managed define overall good timeslots.
Also had a chance to develop and test around 10 new variations of the winning banner (no better version so far).

Overall current tactics and conclusions:

- I’m now running one campaign with several variations of the winning angle banner (constantly tweaking it)
- I’m running it at the best placements, at the best OS, best time slots etc.
- I’m really not getting enough traffic with this conditions ☺

So far totals for this offer:

Spendings: $184,38
Revenue: $41,60
ROI: - 77%


But e.g. for yesterday when running with all the best options possible:


Spendings were: $2,5
Revenue: $3,2
ROI: + 28%
But there were only 85 clicks.
And today even less – 23 (no conversions).

If I’ll increase the bid – I’ll go into losses
Or add some other placements – still increasing the costs with no positive outcomes.

So, the strategy and next steps for now are the following:

- I’ve finally set up tracking – so I’ll move the offer to funnel flux
- The Client changed the terms of the offer – now creatives need to be approved – so I’ll come up with couple of ideas and send it for approval – probably this time will look for some winning pages with Adplexity and tweak it.
- Move to the new traffic source – will try to move to Zero Park
- Still be running the offer in Go2Mobi with low volumes and test new creatives (and landers!) as soon as it will be developed and approved.



Thank you for staying tuned ☺
Any suggestions, criticism, compliments are highly appreciated!

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I think you're not using the right traffic source for sweeps. Try to launch them with adcash or propellerads if you want to work on display/pops.

What still works great for sweeps (especially in tier 2/3) is email marketing. Buy it on a low CPM, get a good CPL, test it - optimize it and there's huge upside potential.

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Ah, thank you Christoph - i'll go for adcash and propellerads then! Was looking to register there anywhere. So perfect opportunity to try it out

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Good job on starting and taking action.

I started with mobile display and moved to pop traffic running sweeps. Going this route eliminates the effort of making banners and now i can focus on creating landers.

Once i find the right offer and Geo, i will scale and eventually test out on display.

Best of luck to you!

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You can also try popads if you want to go for pops. Im not sure if zeropark is the right choice for you now, its harder to optimize that source as there is a lot of low quality spots ... then again, the traffic is the cheapest around :-)

One way or another, you need to make some serious changes to your funnel, almost -80% is too much, there is no way you can optimize this, you're just feeding the traffic network now.

Glad to hear you have tracking now, so lets wait for some proper data. Try to get more aggressive promo tools approved, I mean, find out where the line is with them and walk it Ask your AM how much you can push the limit, they should know how sensitive the advertiser is.

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Hi there guys, just wanted to give an update here (because it's quite funny)

But first I wanna use the opportunity to thank you guys, gray171 and matuloo for amazing tips and kind words!! So so so so so so so grateful!! All taken on board. May be too fast

So all the creatives sent for approval to the client (after discussing with AM, got some great insights here too, how lucky i am?).
Meanwhile I was also trying out all the pops sources that've been mentioned.
Probably was doing it too hard
My server didn't like 40K pops and 5000 clicks within 5 minutes (oh, popads what did you do to me )) (no conversions by the way!! or may be my network was shocked with the server shutting down?)

So today was trying to fix this doing something like this: "it would be necessary for you to take a snapshot of your instance and redeploy this snapshot to a new deployment of the desired instance tier configuration". OMG I feel like I am a hacker.

I did all that stuff but things still doesn't really work so battle with support is still in progress.

Technologies behave like they don't like me at all! But I don't care! I will make this technologies work!!!

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Why don't you use Amazon Web Services combo of S3 storage and CloudFront? Do you have PHP or require any server side processing on your landing pages? That will solve the volume issue in your setup, and likely also give it a decent boost in performance on a regular basis. Don't get me wrong, some very well tweaked servers can do better than this, but the speed of setting it up and the automatic scale is just so good especially to start off. Price is also very good, almost free when starting out. There's a guide right here on STM on how to set it up http://stmforum.com/forum/showthread...-Cost-Way-Ever!

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Dont underestimate the power of a good AM, these people see what converts

Hope you can sort out the hosting problems soon and we can move further again!

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Hi there!

First of all let me thank you again for every comments that you are leaving here.
Those are such a tremendous help for me and keep me going.

@manu_adefy special thanks for the suggestion – my current set up in terms of hosting is that I’m storing tracking data at vultr (moved to 4 CPU during last week) and store actual landing pages at S3 ☺ So, point taken – totally agree on your solution ☺


Regarding the campaign… It’s been awhile (no, I’m not lazy – just got an approval for creatives from the customer couple of days ago).

So for now I’m a little bit stacked. While I was expecting for client’s response I’ve actually tested all the pop traffic sources that were mentioned previously with one antivirus offer I’m currently also running (adcash, propellerads, popads) and to be perfectly honest I love Zeropark in terms of optimization and spreading the budget and etc. And it did convert for me.

For now, during the last two days I’m still running my over optimized campaign on go2mobi.
So far spent $0.3, got myself 16 clicks and 1 conversion ($1.6 of rev and $1.3 of profit) (Yeah, I’m approaching to my first billion with the speed of sound).

For my pop traffic source I’ve decided to go for keywords optimized campaign on ZeroPark. (everything coupons and discounts related - took the keywords with the most volume).

So far, results are not astonishing.


spendings: $6.13
clicks: 254
conversions: 0
ROI -100%

Thinking of moving to other pop traffic source to give it a try again (probably will stick with keywords targeting). While running tests for couple of more days on ZP. 254 clicks are not enough to make any judgments.

Any tips and suggestions? Help needed ☺ Thank you for being so supportive all!


By the way, within the last 24 hours Facebook banned two (oldish ones!) of my three accounts (wasn’t doing anything naughty – was just trying to promote some useful wellness related content) so let’s be friends before they kick me out from the network permanently ☺ Always incredibly happy to make new acquaintance!

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How do you deal with the ZeroPark fees?

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So far was the cheapest option for me...

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Strange, it generally looks like the most expensive. They have high PayPal fees, high CC fees. They also don't have direct publishers as far as I know, so you always pay more than if you find the direct exchange of those placements. I guess depends on the other fees you encounter based on your country, legal setup and all that.

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Well, yesterday I've got 3K clicks from US for $6 for another campaign - where the hell i can get cheaper? (well, probably if i'll have my own 15K mailing list of US based people, but currently I don't have it May be there's lot's of rubbish in there - but works for testing stuff!

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You need to form some plan, $5 bucks here and $6 bucks there is not gonna give you any actionable data.

So now you have tracking and hosting sorted out, which is awesome. You also got approved for some offers - btw : the fact you had to wait DAYS for approval means you also need to apply to some different network(s).

Out of the sources you mentioned, ZP seems to be the best match with you, but if I was to go by my own experience, its the hardest of them to optimize I did a blind test not so long ago and ZP did the worst for me out of the most populat POP sources.

So the next step - really form some plan and stick to it. Start a follow along maybe and lets do it together

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Haha, CPM is relative, always based on performance. I am talking about costs of getting money there, before running any campaign, and then the price of the SAME traffic compared to somewhere else.

Not all clicks are made equal

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Ah, my favorite sort of comments )

You're right Matuloo - I'm really a little bit lost with this particular one (mostly due to the lack of flexibility with changing the creatives, though now i've tried to adapt all the common working one (did lots of spying).
I'm currently in 4 networks but always a little bit embarrassed for asking more offers (Also there's still a problem with tracking - now've discovered that it doesn't track conversions again ... arggg... waiting for the help from mighty support... everything is so slow).

But, probably, (due to the wisdom I've picked up in a book recommended by you ) my plan for now would be:

1. trying to check for more similar supposingly converting offers (hopefully with less limitations on creatives , and running in TIER2-3.. e.g. Brazil or Turkey would be my choice) and split test them all with ZP using current creatives i have
2. pick the most promising offer and experiment with the winning angles (add more landers), tweak it to the best possible CTR and CR
Is it a plan?

Based on what I've read sweeps + pops its a good combination. And I really really wanna make it work.

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Get the tracking sorted out, no idea whats going on there when its taking so long but you really need to sort this out first

1. right, you need more similar offers for sure, so you can split test. Brazil is tricky, it can work wonders and it can totally frustrate the shit out of you, same for Turkey, especially with PIN submit offers if you ever decide to try those. Can you get spanish translations? ... Figure the rest out yourself ZP ... you've been warned, by both me and manu

2. yup, not much else you can do for the starters. Run something, pick whats showing promise, tweak and run again.

Pops+swees work, but there is an overkill of new people trying to make this combination work. Which means bids are driven to irrational levels, since so many people push it now with the expectation to loose money at first. You will need to really work on your targeting, like all the people you are competing against Its still doable tho!

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Ah, thank you! I'll try to stick with this plan.
Going to sort out the conversion tracking and look for some hot spanish interpreter : )

Thank you so much for the guidelines If you ever need PR consulting on emerging markets - i'm your man

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One more tip for you, just to make sure you understand what I had in mind with the "spanish" remark :

QUOTED FROM WIKIPEDIA : "It is estimated that more than 400 million people speak Spanish as a native language, which qualifies it as second on the lists of languages by number of native speakers.[9] Instituto Cervantes claims that there are an estimated 470 million Spanish speakers with native competence and 559 million Spanish speakers as a first or second language, including speakers with limited competence and more than 21 million students of Spanish as a foreign language.[10]

Spanish is the official or national language in Spain, Equatorial Guinea, and 19 countries in the Americas. Speakers in the Western Hemisphere total some 418 million. In the European Union, Spanish is the mother tongue of 8% of the population, with an additional 7% speaking it as a second language.[11] Spanish is the most popular second language learned in the United States.[12] In 2011 it was estimated by the American Community Survey that of the 55 million Hispanic United States residents who are five years of age and over, 38 million speak Spanish at home."

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