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FB Update - Price Increase ? (16)

03-16-2016 04:13 AM #1 neta_oren (Member)
FB Update - Price Increase ?

Hey,

anyone else saw an increase on prices from FB?

For us it started roughly around last thursday and went downhill from there.

We have been researching the API but there is no announcement for changes in the LOG.

Thanks and Cheers

03-21-2016 05:59 PM #2 pvtrvk (Member)

Yeah,
I have also noticed raise in fb costs, no idea why

03-21-2016 06:41 PM #3 clickwork7 ()

I'll get our FB buyer to confirm details but he mentioned last week an algo change based around text in image ratio (something about no longer enforcing max 20% rule but instead impacting costs)

I wonder if that could be the cause?

03-22-2016 03:54 AM #4 neta_oren (Member)

Hey,

Let me know when he confirmed.

From my standpoint, I dont think so. We rarely if ever use Text in Images and our cost increased at least 20-30% easily.

Cheers

03-22-2016 10:23 PM #5 boldbrain (Member)

I noticed the same..they might wanna finish q1 strong and raise the prices on traffic.

03-22-2016 10:37 PM #6 bobliu (Member)

They hint at raising global click prices in last years fillings to manipulate quarterly results. Could be a move.
http://stmforum.com/forum/showthread...-Annual-Report

03-22-2016 10:51 PM #7 boldbrain (Member)

Quote Originally Posted by bobliu View Post
They hint at raising global click prices in last years fillings to manipulate quarterly results. Could be a move.
http://stmforum.com/forum/showthread...-Annual-Report
Good one!


I KNEW IT!
My cost per conversion went from $0.60 to $8...excuse my french but that's fucking bullshit.

03-22-2016 10:54 PM #8 cflagle (Member)

I'm seeing 100% CPM increase on desktop newsfeed. I've been experimenting more with larger targets. I'm able to get a lower CPM and after a few days, the optimization algo makes it work. Other than that, I'm having better luck on mobile... Nothing I'm advertising ever works on mobile...

03-23-2016 03:28 AM #9 tonkness (Member)

I'm not seeing anything change on mobile app install campaigns.

03-23-2016 09:44 PM #10 chaabanov (Member)

Definitely noticed a price increase a few days ago. CPC almost tripled

03-24-2016 04:16 AM #11 neta_oren (Member)

Mobile or Desktop?

03-24-2016 01:32 PM #12 boldbrain (Member)

I do ALL mobile fb traffic

03-24-2016 03:31 PM #13 gijsvipresponse (Senior Member)

No increases here to be honest. Only exhausted ads ofcourse where CTR is decreasin'.
Mobile - UK - Women 35+

04-01-2016 02:10 PM #14 neta_oren (Member)

Actually now its already 2nd quarter and prices stay high - anyone experience the same?

04-01-2016 10:08 PM #15 Adamw (AMC Alumnus)

Quote Originally Posted by neta_oren View Post
Actually now its already 2nd quarter and prices stay high - anyone experience the same?
usually takes a couple days - two weeks or so before prices settle back from end of Q's inflated prices.

04-02-2016 06:29 PM #16 boldbrain (Member)

I noticed them dropping back to the regular price...could be a lucky shot tho...will wait and see

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