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Some questions about working with popup traffic (8)

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Hi everyone! I have some questions about work, can u help with answer?

1. For example you have some new angle/lp/offers. You run traffic whole day on them and only at the end of the day check results and optimize or you optimize them during the day?
2. What elements of landing page influence on roi most of all?
3. About separating. If i'll make a lot of separate campaigns (by carrier, landing page, etc.), they will get a small amount of traffic. So, now i separate campaigns by bid (high, medium, low) and make 1 campaign with white list and high bid and 1 campaign with low bid and other publishers. Is it a right approach?
4. Situation: i have camp with pubs, one of them gives 50% of traffic and has good roi. After creating a new camp with white list (this 1 pub) and setting higher mid (because on the same bid it had small volumes of traffic), i got bad roi. Why? It's the best pub in my camp.
5. How can i hide my landing pages from services like adplexity?
6. I'm looking for a skype group / mastermind on antivirus pins. Do you know some?

Thanks!

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Questions are complicated or it's my bad english?

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1. For example you have some new angle/lp/offers. You run traffic whole day on them and only at the end of the day check results and optimize or you optimize them during the day?
I usually do ad spend chunks. Depending on offer type, delayed conversions are significant so you have to wait a bit to get more accurate results. For apps I spend some $$, wait 1-2 hours, then draw conclusions, then iterate.

2. What elements of landing page influence on roi most of all?
Probably hardest to say. Depends on the vertical and what you are selling. Basically, the angle is what makes the biggest difference for the LP, and the offer is key for the whole funnel. Best LP won't convert a crap offer.

3. About separating. If i'll make a lot of separate campaigns (by carrier, landing page, etc.), they will get a small amount of traffic. So, now i separate campaigns by bid (high, medium, low) and make 1 campaign with white list and high bid and 1 campaign with low bid and other publishers. Is it a right approach?
Most sources and trackers can do that separation for you by drilling into reports so I usually stick to one campaign and use Voluum to check these other factors. The bid is the only one I would make separate campaigns for on the traffic source.

4. Situation: i have camp with pubs, one of them gives 50% of traffic and has good roi. After creating a new camp with white list (this 1 pub) and setting higher mid (because on the same bid it had small volumes of traffic), i got bad roi. Why? It's the best pub in my camp.
What are you paying now and what is the CR of it? Higher price with same CR => lower ROI.

5. How can i hide my landing pages from services like adplexity?
Don't think anyone here will answer that, haha

6. I'm looking for a skype group / mastermind on antivirus pins. Do you know some?
Checkout the Mastermind section here perhaps? When I wanted a mastermind, I just started my own. You know, if you want something done, do it yourself type thing. Made things quicker than trying to get into existing ones. You can also then set rules that makes sense for you. That was the mastermind I got the most out of.

Hope it helps, just thought I'd shoot out some answers before I call it a day.

Manu.

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Great, thank you a lot!

ZA, before - 0.005, cr 0.7%; after - 0.01, cr - 0.5

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When whitelisting campaigns, you need to take note sometimes overoptimizing a campaign can drastically drop the ROI.

What this means is, if you're pushing 400 placements and only 3 are profitable and your campaign ROI is 50% profit, you decide to move those 3 to a whitelisted campaign and bid the same, your campaign might turn out negative. Your conversion rate will not necessary remain the same. Either the cost has went up, or some algorithm in the traffic source has decided to direct the traffic differently, that we don't know. But what is usually noticed is that sources want you to target as wide as possible.

(The above is not necessarily true for 100% of the traffic sources out there. More of a general guideline which happens a lot)

That said, don't let that stop you from blocking obvious placements that aren't doing well though.

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1. For example you have some new angle/lp/offers. You run traffic whole day on them and only at the end of the day check results and optimize or you optimize them during the day?
If you mean optimizing your funnel, you can start that any time but it's easier to keep track of if you optimize it at the end of the day, like prepare your next batch of landers/angles/offers and start it all at the same time. For placements: You can be quick with the banhammer at say, placements sending you 200 clicks at 98% CTR, highly likely bots, or if you KNOW you need at least 1 in 200 conversions to even get -50% ROI, you can (thought it might not be totally right) ban placements if they send 200-300 visits but none of them cli

2. What elements of landing page influence on roi most of all?
Depends... You have to test, you can also add "checkpoints" to your landing page, this is just pasted from my last follow-along post:

Impressions registered on Adsbridge: 1211 (about same as registered on PopAds!)
Bot detection: Placed a script loading in a pixel from a bit.ly link 300ms after body onload, if I understood caurmens post right, if it loads it means it is human, if it doesn't it is a bot.
Bot detection test link triggered: 666 times. Meaning 666 human visits!

Step 0: Finish onload: 830 times. I.e 830 users did load the body content of the page, (so 114 bots, rest clickloss.)

Step 1: Click once: 46 times. 46 people actually bothered to click, well, tap my lander

Step 2: Click a second time: 37 times. 37 out of the 46 people who clicked once, clicked a second time!

Step 3: Load final page: 36 times. 36 out of the 37 people who got to the 2nd click stayed to see the final page

Step 4: Clickthroughs to offer: (didn't custom track these though): 15, 15 out of the 37 people who made it to the last page actually clicked through, the rest probably figured it to be BS.

From this probably the headline/the first thing they see, the entry pop is the problem, but once they get into the funnel the retention rate isn't so bad. Though you could also have a really good initial attention grabber, but a shitty funnel so they "fall off" later, must test

3. About separating. If i'll make a lot of separate campaigns (by carrier, landing page, etc.), they will get a small amount of traffic. So, now i separate campaigns by bid (high, medium, low) and make 1 campaign with white list and high bid and 1 campaign with low bid and other publishers. Is it a right approach?
Careful with this over-optimization, especially when grouping campaigns on PopAds etc, it will choke off the traffic in many cases but every TS is different.

I have no experience with this personally yet but: In general it is best to "chop up" the traffic on your tracker-end if the targeting is really granular, that way you can split it up without risking the TS algorithm acting weird.

4. Situation: i have camp with pubs, one of them gives 50% of traffic and has good roi. After creating a new camp with white list (this 1 pub) and setting higher mid (because on the same bid it had small volumes of traffic), i got bad roi. Why? It's the best pub in my camp.
Same as above

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There's your ROI difference. Like the others mentioned, algorithms between traffic sources are different. You should try, as much as possible, to funnel all the traffic from one campaign on the traffic source and do all the other splitting on your tracker. That ensures that the sample you are gathering the data from is correct. Otherwise, you are not exactly testing the same traffic.

Algorithms are different and are one of the main reasons people say you have to master the traffic source to really get things going.

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I'd also recommend reading through this awesome thread: http://stmforum.com/forum/showthread...ighlight=popup

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