6 Marketing Trends to consider for your campaigns (1)
'Marketing is always about what the consumer needs and wants to hear.
http://www.entrepreneur.com/article/270662
In order to stay visible, you need to adapt to growing technology trends and the way consumers prefer to digest relevant information. Look over these eye-opening trends that you can leverage in the coming months.
1. Virtual reality
Think about the current demand for personalization among consumers and how that can be implemented with a 3D virtual experience. You could quite literally provide your customers with a 360-degree immersive story through visual content.
2. The new age of search meets socialBy expanding its search functionality, Facebook is able to tie in other components, which include call-to-action buttons and payment messaging.
Mix that with the existing ability users have to follow groups, join social discussions and engage brands while chatting with friends on Facebook, and you can see why the social site is quickly positioning itself to be an all-in-one platform for the web.
3. A step away from evergreen
This year, we’re seeing a growing trend in the opposite direction: simple, brief content shared in real time. Platforms like Periscope and Snapchat are pushing a “less is more” concept, where we communicate with the end user for a shorter and briefer span of time.
4. Marketing automation
Automation isn’t new, but it’s become more necessary and more relevant, especially with the focus shifting to writing 10 times the amount of content that is 10 times better than what your competitors are putting out. The bulk of your time this year is going to be spent competing hardcore for the waning attention of your audience. You can expect that content creation to take up vast time resources, so you and automation are going to become best buddies.
5. Location-based marketing growth
The best way to create an interactive experience with your customers is to deliver content and target the user directly at or near the point of engagement.
6. Better relationship marketing
Smartphone adoption continues to grow, with an estimated 2 billion consumers worldwide expected to own smartphones this year. A consumer with a 24/7 connection to the web provides the means to directly connect with that individual. Every smartphone is an opportunity to connect with a prospect. '
Good luck guys 
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