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Running a 'Happy ad' besides their dirty ad to keep the cpc low? (16)

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Hi guys,

Recently my CPC prices went up, thank to facebook updates.

Was wondering: Does anybody over here keep like a 'happy ad' running on 10% spend of the blackhat campaign, BESIDES their dirty ad, to keep the cpc low.

Does that work?

Thanks a million

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It doesn't.

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Great, did you test this?

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Run a "happy" country in the same campaign that engages well like the Philippines, then cloak them to a fun clean article. Likes and comments for social proof help with further engagement

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@ Nickpeplow: did you test this?

Anybody?

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Somebody somebody

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Best to just test more Ads and angles man, that's the core of cpc

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Geeze, focus on QS and you'll be fine. Do what exactly nickpeplow suggested. It isn't hard running engaging ads to keep the QS up...

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You can say whatever, but i am pretty sure still, that the cpc prices went up for some reason.

Well thanks for the great ideas. Now I have several options to keep the QS up:
1) I run an engaging ad BESIDES the normal dirty ad.
2) Add another ad set, and target it at an engaging country.
3) Build a more engaging ad that asks for more user engagement.

Ofc, 3 is a no brainer, but still, i would like to know whether 1 and 2 work to keep the cpc low. If anybody tested this.

Thanks

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Hey,

cant add much for the things the others said, but our cpc's also went up a lot recently.

Do you know which update FB did?couldnt find anything official

Cheers

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Ok, I was testing out this happy ad, BESIDES my dirty ad for 50 dollar. Dity ad was running on 100. Did not work to lower cpc.
However, as this account has been running on 8k up till now. I also feel that 50 dollar is nothing compared to 8k. Maybe it is a better idea to test this method on a fresh account. So if anybody is willing to test this: let me know.

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Hey Chunk,

did you put the Happy Campaign in the Same Campaign as another Adgroup or did you put it in the same ad?

Cheers

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1) CPCs have gone up for a lot of people in the last week or two, including me. It's the end of Q1 (the obvious reason) and I believe FB implemented some algo changes (the no-one-can-explain reason).

2) Audience optimisation via pixel + on-site action data happens at the ad set level. You could have ads that target a low CPC high engagement (e.g. PH, ID) country in the same ad set but targeting is also at the ad set level, so you cannot separate the two and this will be terrible for your main ad. In other words, you won't be able to control where the money gets spent and your audience optimisation over time will be messed up by the fact the data is coming from multiple countries (unless FB treats them all separately, not sure!).

3) If you have alternate ad sets targeting a low CPC country but within the same campaign, I don't believe FB will care i.e. link the ad sets in any way. To the best of my knowledge there is not "within the campaign" optimisation or QS that goes on -- there kinda can't be as automated splitting of ads into different sets and campaigns by PMDs would conflict with this.

However, you can most certainly raise the apparent "QS" or "relevancy" of a post itself by promoting the same post in other ad sets, to other countries. The likes, shares, social actions and so on will be visible to all users and to FB's delivery algorithms this could only have a positive effect.

4) Having high engagement and well-received ads on the whole will improve the QS of your account - this is universal, it has nothing to do with how you split ad sets/campaigns. This is something you want of course.

5) If using a FB pixel, I would be careful with how you associate it with your "boost" ads in case their is some account-level or campaign-level optimisation that goes on, where these campaigns in ID, PH etc. could contribute to the data FB uses and consequently have a negative effect on the campaigns you care most about. Use a different action to track against (one you don't send data for...) or remove the pixel altogether from the ads, or use and old conversion pixel while you can.

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Thanks a lot zeno for the insights!

So, to go back to the original question: Do you run a happy ad (in another campaign) BESIDES your dirty ads? Or did you test this?

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hi
Seems like good idea
im going to test it in a fresh account ,and keep You updated

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and what was the outcome @hangman?

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