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Native Follow Along Entry - CT's path to Green (5)

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Hey Guys,

I'm excited to post my first follow along. I'm a newbie to native ads ( last couple of months) with several campaigns under my belt. Presently running another for a Health/Fitness offer. Here are my credentials for this new campaign for the contest. Im open to any advice/thoughts.

Goal
To get ROI positive. This is my second Native Ad campaign.

Traffic Source
Content.Ad
RevContent

Offer
Beauty - Eyelash Growth Serum
Payout: 36

Country
US

Budget
100 Daily - 1K for campaign

Are you tracking? if so how?-
Voluum: clicks, splitting landing pages and conversions,
RevContent/Content.Ad: Creative/Ad Copy CTR

Angle (1):
Reasons to not get eyelash extensions. One of the reasons will be eyelid infection. All creatives in first set of campaigns (RevContent and Content.Ad) will have infected eyelids like the Ad screenshot.

Ad (screenshot)-



Next Steps: Day 1-2
1. Setup campaigns on RevContent and Content.Ad
2. Campaigns will have 3 images and one ad copy for 1 angle

Questions/Advice Needed:
I'm not sure if this is an offer than can convert but intuitively see some opportunity. Many women wear eyelash extensions and keyword and trending shows uptick in searches (Google trends, SEMrush, WordTracker).

1. Should I test the first angle/images in 2 traffic sources at one time or stick to one traffic source?
2. Should I focus on one traffic source and test all angles ( I have 3 in total with 3 creatives/angle)?
3. Is there any traffic source that has a quicker approve time than RevContent and ContentAd? They take at least 2 days to approve.
4. I have access to 2 offers (different company but both eyelash serum). Should I rotate them now or wait?

Thanks
CT

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I really like your angle - nice and scary, and so easy to write attention-grabbing headlines for.

Unless you have a good reason not to, it may be best to use one traffic source to test angles and images rather than spending the money twice to perform the same testing twice. However, it wouldn't be a bad idea to set up a test campaign on both traffic sources to see which camp does better, and then use that for the rest for your angle/ad/lander/offer testing.

Wouldn't be a bad idea to test multiple offers from the beginning either! That way you cast a wider net. The downside is you'll need to spend more budget to see trends in your data.

I'm new to native myself so looking to learn alongside you.


Amy

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hey,

if you are running in US, it looks like your budget is really not going to cut it...

some suggestions:

1) instead of running on both content.ad and revcontent, better to optimize your spend in one network so that you can find more meaningful data

2) after choosing which network to focus your spend on, one of the primary things to do is to find the domains to blacklist because there are bad placements in both networks (bots, autoclick, etc)

3) to get some meaningful data, as @deondup talked about in another thread: a good strategy is to pick a much smaller geo or run just one or two categories on either DT, Tablet or Mobile

i recently learned this lesson of optimizing my spend too...

best of luck

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Sound advice from @whats1thingnow especially the "select one or two categories on either traffic network", this will definitely help in the early stages getting profitable placements, especially with only $1k budget. Select categories related to your campaign vertical, you can always add more categories as you progress and start hitting green. I would recommend staying to one traffic source.

A little trick that you can do is spy on campaigns like yours, find what publishers they are running on, find the Revcontent/content.ad widget on the website and click "Inspect Element" and run a campaign based of widget id's you have found. PM me if you don't know what i mean x). I tried this but was limited for traffic, but could be a good way to go.

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Any updates on progress? The contest is ending soon.


Amy

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