Native Ads - 1st Campaign - Road To Green (20)
Welcome!
This is my first native ads campaign. I tried pops back in the end of 2015 with very little success. We are talking $x days x).
However i had more obstacles back then like tracking, joining networks, cutting placements, landing pages, coding etc and just having no idea what i was doing.
Moving forward this campaign should go smoother and hopefully learn more than i did on my first few campaigns on mobile pops/sweeps.
I have been running this campaign for a few days now and have had 2 conversions which leaves me at - 85% ROI overall :/
I had -25% ROI the day i had 2 converions
Details
Currently spent (as of 14/03/2016): $405.17
Revenue: $72
ROI: -85%
Offer Details
Payout: $36
Payout 2: $36
My campaign lp has a main offer and an up sale on 1.
Traffic Details
Verticle: Muscle
Native Traffic Nework: Revcontent
Cloaker: No
Daily Budget $100
average cpc: $0.35
Questions
1. My budget is spent withing 1/2 hours of launching on Rev (est timezone), there seems to be no throttle option available. Anyone know how to overcome this? atm i am only testing morning traffic.
2. Muscle seems to be a heavily cloaked verticle in native, should i consider dropping muscle and running something like solar/saggy skin verticle where it seems less people are cloaking.
3. What should i do with my backbutton script. I currently point it towards the offer i am promoting on the lander, should i link it to a separate offer they might be interested in, such as finance or solar for example or link to website which buys traffic and optimizes it based on what converts (Can't remember name of website).
To Do:
1. Rotate/Test some new ad images on Rev
2. Add exit intent popup onto lander
3. Cut more widget id's which dont convert/bot widgets.
Thanks
Jack 
Hi Jack,
Native is good. If you are not big on cloaking I highly suggest running something more compliant like solar or other white hat lead gen. Best thing to do is check what is working out there as a starting point and modify from there and make it better. No need to reinvent the wheel.
Try to think rationally about your campaign and put yourself in the shoes of the consumer. How would an exit pop to solar make sense from a muscle landing page?
Remember the AIDA principle... attention, interest, demand, action. Tweak all those to maximize your funner and your ROI.
Good luck.
Unless you are targeting a T2 geo your bid looks too low to me.
I know that logically you want traffic as cheap as possible but low cpc's often = low quality.
For US/UK/AU I would push up the bid to 0.71 - you will probably pay less but you will see vast improvements in ctr and cvr
With RC being so competitive with neutra you don't want to be feasting on the scraps - unless you have a SUPER aggressive lander that shows how Brad Pitt takes 1 pill to wake up looking like The Hulk after just 24 hours.
Any progress on this? The contest is ending soon!
Amy
Ok so i have some good news after campaign test with new skin offer. (Sorry for not keeping up to date with my progress here)
(Sadly something went wrong with tracking so it either has delayed the conversions to
This is my postback url to
http://xxxxx.voluumtrk2.com/postback...ce#&txid=#tid#
Results:
Desktop
Spend: $96.72
Revenue: $72 (2 Conversions)
ROI: -25.56%
Mobile
Spend: $290
Revenue: $72 (2 Conversions)
ROI: - 75.17%
This seems promising for me since it's not optimised and across 6 different topics. I felt like mobile would have performed better so i increased budget to $300 for better optimization; otherwise it would have been exactly the same roi as desktop.
Ad Results
Desktop
Ad 2 Top performer
Mobile
Close between the best ads. Results differ a lot from desktop which is strange, since the best ad on desktop is the 3rd best on mobile in regards to ctr.
I used the exact same ad image and copy for each campaign with a slightly optimized offer for both desktop and mobile.
Wow! Yeah that looks REALLY promising indeed! Can't you manually update your conversions? You can dig into your affiliate network's stats and pull the clickids of your conversions and manually paste them into
This is very exciting - please continue running this camp whatever you do!
Amy
@vortex That would be great ty! btw my account has been flagged for improper use of s1 parameter in links, this was back during my muscle campaign, i mentioned to my am that i had resolved it (using s2) but just saw it was still effecting my account, hopefully this is the reason since it wont let me access "subaffiliate summary" in my network "reports" section.
Image 1
Image 2
I have created a seperate thread for this Resolved
Quick update - 25/04/16
Results have been poor recently.
My last conversion was on the 21st, after i stopped it since postback was not working.
As of today i have made some changes to my campaign and have some questions.
1. When should i cut/pause an add, after 3x offer payout?
2. I have rotated 2 new landers into my campaign, they are very aggresive so i am seeing more clicks on
3. Is an add below 0.2% ctr worth keeping to test if spend hasn't reached 2x offer payout and isn't covnerting.
After days of testing the results really don't look good, after the 1st test looked promising. Here is my spend on Revcontent for the last seven days.
I'm not sure whether to move on from this campaign or try and make it work. The ctr looks bad above but every time i suddenly get swamped with impressions which shoots my ctr down really low. I have a good amount of budget left, but is it worth continuing with this campaign. I know it converts but has suddenly stopped.
I have had 5 conversions = $180 Revenue :/. 4 of them were on day 1.
Desktop
Spend: $515.86
Revenue: $108
ROI: -86.04
Mobile
Spend: $821.45
Revenue: $72
ROI: -91.24
Options -
1. Spy and create a whitelist campaign to test. (Peter's method).
2. Different campaign.
3. Continue trying to get profitable on this campaign by cutting more widgets and improving ads.
Also if anyone wants to form a newbie/advanced Revcontent Native Ads Mastermind (Any vertical, although skin/nutra would be good) pm me for my skype or leave a message below, but a live campaign on Rev is needed
Have a good day!
Holy cow that's brutal! I hate it when something just stops converting - it makes it hard to decide whether to continue or give up.
I would suggest digging into stats to see if you can identify which traffic segments are the most promising, i.e. where most of the conversions were made - placements, categories, ads, etc. Then JUST run those as a "last-ditch effort".
Alternatively of course, you could continue to test and cut ads etc. It would all depend on whether your current conversion are scattered or are concentrated around certain traffic segments.
Regarding the mastermind: Have you tried posting in the masterminds section? You can either start your own or join an existing one.
Best of luck - hope things will pick up for you!
Amy
Seems about right. Dropped a decent amount in RC and had similar stats, piss poor conversion rates, where as on other networks I had triple the cv rate. That shouldn't be the case when I was only targeting specific channels with demographics suiting the offer on RC, where as on the other networks I just ran RON since they lack channel targeting. So we can conclude RC sucks monkey balls. (You're gonna have to burn way more going through the shit placements compared to other networks).
Fyi, i shared a revcontent pubid blacklist on some other thread, not sure if that will help, or are you just moving onto another traffic src?
Hey @johnaff yes i just added your widget id's in today. I checked some of them against my blacklist id's and some of them were matching so i added all that i could with my targeting options. Havn't ran traffic with them yet.
Results - 25/4/16
Desktop
Spend: 101.25
Revenue: $0
ROI: -100%
Mobile
Spend: $108.15
Revenue: $36
ROI: -65.49%
Results - 26/4/16
Desktop
Spend: $91.01
Revenue: $0
ROI: -100%
Mobile
Spend: $108.15
Revenue: $0
ROI: -100%
I'm going to be focusing on Mobile now, rather run two campaigns side by side. Mobile seems to be converting better for me atm so hopefully with being able to focus on one campaign i will be able to move things on faster.
Jack
I would definitely research hard to make SURE you're running a competitive offer in your vertical. Ask your AM's/look around at what the top ads are promoting, and the type of pages that are working best for your competitors.. Because nothing will matter if your page/offer don't convert good. There are huge epc differences between these types of offers. Assuming they do, I would expect to spend between 10-20k before you break profit on RC. And you need to pretty much sit at your PC hitting refresh in your tracker, watching carefully for bot sites, and block them off fast. Look for the sites with a very poor CTR on your LP and be on top of them instantly.
If you're confident you want to stick with this campaign, I would change the daily spend cap, and set it to about $1000 a day, so you can get the data you need as fast as possible. At $100 a day it will take you a few months to really get solid data.
You're going to want to run a few K spend and build a side campaign with a whitelist of the best sites, and build this list up constantly. Eventually this will be the list you need to use.
From my experience, even if you manage to get a blacklist campaign profitable, you will get random days when a source pops up and spends $500 in 2 hours.. and takes away tonnes of your profit for that day/all of it for the campaign. So in my opinion, buy the data from your blacklist campaign by spending way more, and run on a whitelist. You can run both alongside until you're tired of the blacklist campaign burning a hole in your pocket, then once you have the data, you should be good to go. Sadly, the niche you're in is full of cloakers who can probably afford 20-30% higher cpcs than you.
@jamesc thanks for the advice. The blacklist for data and whitelist for running profitable campaigns is the route i was taking, sadly i don't get many conversions atm. Like you mentioned i am going to look around, ask my am etc what lp's work best and make sure that the offer i am running is competitive. I have a couple questions though.
1. You mentioned blacklisting sites in bulk using a campaign, would it be effective to spy from similar campaigns and get widget id's from the publisher sites i see doing
2. How come 10 - 20k spend? Seems like a lot, is there just so much trash traffic on Revcontent?
Thanks,
Jack
Originally Posted by jack_k
2 - There are many good sites on Revcontent, but it's like a treasure hunt. I wouldn't say its all "trash" traffic, but, from my own experience, a high percentage of sites don't work for any given offer, so you need to optimize constantly. It's very costly but the rewards at the end can be good if you manage to find the sites that work. Even that isn't guaranteed though.
Your ads CTR sucks. You need to be around 0.450% or greater.
What's your competitive advantage? You are running a vertical that is heavily cloaked on revcontent. People make it work because they run aggressive landers (their competitive advantage).
@lolzap i am cloaking and running aggresive landers.
@adivity 1st test on Rev with campaign, after around $50 spend o nthat test my ad's were swamped with impressions and drove ctr down, i cut the bad ads have rotated new ones since that screenshot. Although getting 0.450% ctr is pretty high, i would say 0.2 -0.5% ctr is more normal from people i have spoken too, my information might be wrong.
Originally Posted by jack_k
Update - 02/05/16
Hey guys
I tested my campaign on the 300 most whitelist widget id's on Revcontent and blasted it with $300 testing budget to see if anything converted. Here are my stats after running with widget id's across all different geo's and devices (However targeting options set to mobile devices and US).
Results - 02/05/16
Spend: $332.69
Revenue: $108 (3 sales)
ROI: -67.54%
I'm going to make some widget cuts and optimize. There is no clear landing page which converts better than another yet, so i won't remove any until i see a clear winner. I also have exact same offer which i used for Desktop but with a different bottle design, the offer landing page didn't look as good as current offer but i am going to add it into my campaign and landing pages as an up-sale and see how well it performs.
My ad ctr has improved greatly since moving to whitelisted widgets averaging around 0.25 for all ads.
Plan: Test, Optimize, Test, Optimize, Test, Optimize
Jack
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