Home > Tracking Campaigns > Voluum

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Multi offer lander with no need of entering Campaign url (8)

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So we started to set up Voluum with a campaign to one lander that has paths to 4 offers. We are now able to use the multi offer click url (http://someextension.voluumtrk.com/click/1) if and only if the campaign url was clicked and the user has been redirected to the lander.

The problem is, most of our traffic is organic. So a user in most cases will arrive to the lander organically and not through the Campaign url. This causes the multi offer clicks invalid (Error 400).

How can we track multi offer lander without going through the Campaign url?

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Maybe use a script that detects Voluumdata in the url, and if it's not there, programmatically change links to a direct linked Voluum campaign for each offer?

Or the other way around since you're mostly organic anyways

This way you can track some stuff

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If you're only interested in split testing the offers and not interested in the CTR of the landing page you can create a campaign in Voluum and set it to direct linking. Use this campaign link instead of the multi offer click url. If you want o have control on what offer to load, you can add a custom variable to your traffic source setup.

Another solution would be to iframe the campaign link in an invisible frame. This way you can still track ctr. Since you only use one lander it will work out of the box. (I don't think this works if you have a https domain).

If you want more complex tracking (more landing pages, track the paid traffic source) you need a bit more complex work around variations. Let me know if you do so I can give you more details of what you can achieve.

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the normal/default links on your site should be direct-linking campaigns to your offer using direct/organic as a traffic source

you'll need a script to replace your direct link with a Voluum..../click/1 url

on each of your <a> tags that use the direct link offer you can add a data-offer-id attribute with a value, for example 1

in your html you would have: <a data-offer-id="1" href="http://somedirectlink.com/blah"></a>

then your script would check if your current page URL has any Voluum tokens. if there are tokens in the URL, then change any <a> tags with a data-offer-id attribute to switch the href value with voluumwhatever.com/click/ + data_offer_id (you would read the variable attached to *this* a tag).

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If I use direct linking then I won't see "clicks" only "visits". And also this is not the intention of the system. If I have say, 20 websites with 5 offers then I'd need to make 100 campaigns.

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If i'm doing direct linking then I have no "clicks" and only "visits". This causes a lot of problems. I need something to track from organic traffic. Ie, how many clicked on the first offer, the second offer and when there's a conversions i'd be able to match the click id. I think it's very basic but I can't seem to find a solution.

It will probably require me inserting a pixel to my site but I'm fine with that.

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I want to track CTR and I need to do this on multiple landers with multiple offers. I want to build something for scale that I could AB test and organic traffic is a large part of what we do. How do people use Iframe in this situation? Insert it to an image?. I don't want to look for a way to hack my way through it, I'm looking for a complete solution.

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We just launched a "Landing Page Pixel" to track clicks (no campaign tracking redirect needed), which I believe fits your exact requirements here. This will allow you to track organic traffic to a landing page as well.

It will allow you to split test multiple offers still and track landing page CTR, and you'll be able to use your landing page URL to directly send traffic to as the destination URL in your traffic source.

Here's the thread:
http://stmforum.com/forum/showthread...estination-URL

Please feel free to reach out to us.

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