'Learn from mistakes', one piece of advise ;)) (5)
Hi guys,
here I bring you today 4 critical mistakes people do with Facebook Ads.
How many times did you say or heard people saying that the ads on Facebook do not bring the wanted results ??
Wait a minute, but 'Facebook's been able to construct intricate profiles of who we are, what we like, what we do - pretty much everything about us can be gleaned from our Facebook activities. This was essentially proven in a joint University of Cambridge/Stanford University study which showed that your Facebook 'Like' profile could more accurately predict your psychological leanings better than your friends, your family, even your partner. With that level of possible insight into each one of its 1.55 billion users worldwide, surely Facebook ads, when used well, can reach the right audiences.'
So what could go wrong ?
1. vague audience targeting, despite the HUGE targeting potential Facebook supports
2. 'you might have forgotten the environment in which the ads are being seen. Ad visuals and copy must be highly creative to stand out in-between Facebook friends' photos of cats, babies, travel, vacations and food.
Ads that look and feel salesey and hypey do not perform as well as ads that are friendly, relationship oriented, and more informal. On Facebook's Q4 2014 earnings call, Mark Zuckerberg stated that the company's goal is to reach a point where the ads are "as relevant and timely as the content your friends share with you."'
3. 'should split test images first to find a winner, then hone your copy keeping in mind that less is more. Mobile app advertising agency, Consumer Acquisition, tested 100,000 Facebook ads and recommend that you don't rely on stock imagery. Rather, take your own photographs, if possible. Use images of regular, everyday happy women or children, depending on your industry and offer,"' according to Mari Smith Facebook marketing expert.
4. might be that 'the ad and landing page are incongruent. This is called "Frame of Mind Marketing." When a user clicks on an ad, they have an expectation of what they're about to see. If the web page doesn't connect with the ad in terms of visuals, ad copy, offer and simplicity, the user will quickly click off '
my source: http://www.socialmediatoday.com/mark...e-facebook-ads
The last one is so underrated, but key factor for succes (ROI) of your campaign.
From A to Z, your story has to be consistent and clear.
Vague and promising ads could give you a high CTR (so low cpc cost), but eventually it will only harm your CR, and probably your ROI.
If you keep saying consumers get free diet pills and at the end they have to grab their CC to pay "only" shipment, try to focus on another angle instead of freebies.
Ofcourse there are exceptions, for sure.
100% agree. Your "story" slash ads/landers need to be consistent and make sense.
Originally Posted by gijsvipresponse
There are companies that make millions doing exactly this. When I worked at Vistaprint we offered 250 "free" business cards to everyone and then made all the money with the upsell and cross-sell in the pipeline. Also 50% margin on the shipping. Once the user is engaged (+10 minutes in the pipeline), you can make him spend way more. That's how they (Vistaprint) make huge money - its all in the upsell and x-sell. The margin on the shipping is really easy money. Nearly no one drops of at the end of the pipeline.
Vistaprint haha, that is one hell of an example! Did they advertise on FB saying it was all free too back in the days (since topic is about FB)?
I am not telling you can't be profitable by charging only shipment and upsell during the journey of checkout (and after), just trying to make a point it's a waste of clicks and cost to do the "free" angle.
VP used to advertise 'free' really everywhere you can think of. Dont know if they still do that - I left six years ago. Makes them +1 billion dollars a year.
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