running the games vertical for years and just realizing the split (2)
running the games vertical for years and just realizing the split
Hi Stackers
didn't know if this is the right thread but games and mobile goes together so here we go:
I saw few days on TV a quick 60 sec article about Gamer's world wide split - Geo , Gender.....
I tried getting the source of this research but till now haven't managed to do so.
What i did find is as follow
Who plays video games in America?
Video - https://www.youtube.com/watch?v=RxpEvi2TKRM
research by - Pew Research Center
http://www.pewinternet.org/2015/12/1...ng-and-gamers/
Gaming and Gamers
* 49% of American adults ever play video games, and 10% consider themselves gamers. Public attitudes toward games – and the people who play them – are complex and often uncertain.
* Equal numbers of men and women ever play video games, although men are twice as likely to call themselves “gamers”.
* Four-in-ten adults believe that violence in video games is related to violent behavior.
* Among the general public, attitudes toward games are complex and often uncertain.
* Compared with those who do not play video games, game players are more likely to agree with the positives and disagree with the negatives associated with games.
This is one of the biggest unkown fact in Gaming History:
Most Americans – including a majority of female game players – believe that most video game players are men
the article spreads across 4-5 pages and reading this research will surely help you in your next Game Campaign,
knowing your target Audience is a crucial faze in prepping your campaign and giving it the best optimal chances to succeed.
to add to this research here is another research that shows the last 10 Years of Male V.s female split in the games vertical
http://www.statista.com/statistics/2...-video-gamers/
2006 - Male 62% Female 38%
2010 - Male 60% Female 40%
2014 - Male 52% Female 48%
would love to read your thoughts on this 
Great info, but one word of warning: be very careful with demographic stats on gaming as a whole.
"Games" are a massively broad field these days, ranging from hidden-object games on Facebook to ultra-arty desconstructivist stuff like Undertale to big-budget explosion-fests like Call Of Duty.
The same demographic does not enjoy all those games! In fact, gaming's extremely niche-oriented: there are many, many gamers who only play one or two games and won't even look at a different one, there are huge differences in platform (and most gamers are wedded to one or two platforms), and styles of gameplay are wildly different. Almost no-one, even the most dedicated gamer, plays games in every genre.
Targeting gaming campaigns is arguably harder than targeting something based on music, film, or books. You'll need to do research into exactly what demographic the sub-genre of gaming targets, and then target that very precisely.
Otherwise you'll end up trying to sell a hardcore military shooter to 46-year-old mums playing Crossy Road, (or a casual Facebook game to 16-year-old hardcore DOTA obsessives) and that won't go so well.
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