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placement/category targeting on content.ad? (15)

03-10-2016 08:15 PM #1 whats1thingnow (Member)
placement/category targeting on content.ad?

this can't be right...

content.ad doesn't have any targeting feature to choose topics or placements?

there must be a way to start of with just a selection of domains, like in a certain category like revcontent right?

...

if not...

assuming you want desktop traffic in AU

you start off showing in every domain in their system? ? ?

that means if you have a diet offer, you would be showing on finance sites?

...

if so...

the only way to make it work on c.ad is to gradually find domain ids to block as you keep running more traffic?

without targeting, that means the first $1k-$3k would be just finding non-converting ids?

...

just wondering if i'm missing something

thanks for the help

03-11-2016 06:15 AM #2 panthary (Member)

Yes. Their platform is quite basic, but is also very profitable.

You can block bad placements. You can also adjust the bid on lower performing placements:

03-11-2016 02:35 PM #3 wannabe (Member)

Quote Originally Posted by whats1thingnow View Post

...

if so...

the only way to make it work on c.ad is to gradually find domain ids to block as you keep running more traffic?

without targeting, that means the first $1k-$3k would be just finding non-converting ids?

...
also, you can block only 25 domain IDs per day

03-11-2016 02:57 PM #4 sebastian_r (Member)

Quote Originally Posted by whats1thingnow View Post

without targeting, that means the first $1k-$3k would be just finding non-converting ids?
If you have an good headline / picture combo, your lander is converting, and the offer is a winner 1-3k should fit the bill in an small GEO.

Without that winning combo, you need to probably drop a bit more, to weed out bad creatives, landers, offers before you cut placements.

03-11-2016 05:58 PM #5 whats1thingnow (Member)

thank you adivity, wannabe and sebastain_r for your inputs

in your experience, does having a rep there help?

sounds like the name of the game is ron traffic in a closed network...

which means the key to is to weed out the bad placements...

and whoever has an active tested list of bad placements will win (provided they have a converting lander, offer and creative)

03-11-2016 06:02 PM #6 whats1thingnow (Member)

for anyone else that needs faq reference to block lists in c.ad: https://www.content.ad/Account/Detai...x?p=blockLists

03-12-2016 11:42 AM #7 wannabe (Member)

for the last US campaign I launched on content.ad, I had to spend 30K before I saw profits. I was able to reach break-even after spending the first 10K, out of which around 5K was lost. Now it makes around $500/day. There are 380 domains in the block list. (This was when I already had converting creatives and LP+offer)

03-13-2016 04:19 AM #8 panthary (Member)

Were you cloaking or running with the min bid for advertorials?

03-13-2016 07:36 AM #9 kash50 (Member)

Quote Originally Posted by wannabe View Post
for the last US campaign I launched on content.ad, I had to spend 30K before I saw profits. I was able to reach break-even after spending the first 10K, out of which around 5K was lost. Now it makes around $500/day. There are 380 domains in the block list. (This was when I already had converting creatives and LP+offer)
*Sometimes you could be sitting on a goldmine without knowing it.*

What everyone (99%) does on native networks is put up a diet/skin/muscle offer and run RON. Block all the placements that don't convert. Scale the green. This method is very costly and doesn't factor in the 'target audience'. Agreed some placements are just bad and full of bots. However the majority of the time these placements(sites) don't convert is because it was paired with an incorrect offer. Example is putting a muscle offer on a placement(site) mostly visited by women. Putting a skin offer on a site mostly visited by males. These would never convert. By blacklisting these sites with this method you are essentially blocking sites that would have converted if it was paired with the right offer.

What the savvy marketer (1%) does is he gets a list of content.ad/revcontent/outbrain sites. There are various ways to do this. He then analyses the list of sites for quality sites and also figures out the *demograpics*. He then puts the right offer up on those sites and reaps the benefits. This method is less costly and I've also heard very profitable.

04-22-2016 07:05 AM #10 bluecrayon (Member)

Quote Originally Posted by wannabe View Post
for the last US campaign I launched on content.ad, I had to spend 30K before I saw profits. I was able to reach break-even after spending the first 10K, out of which around 5K was lost. Now it makes around $500/day. There are 380 domains in the block list. (This was when I already had converting creatives and LP+offer)
? how can u lose 5K after 10K spend when u broke even at 10K

04-22-2016 08:18 AM #11 ty_c310 (Member)

Quote Originally Posted by kash50 View Post
*Sometimes you could be sitting on a goldmine without knowing it.*

What everyone (99%) does on native networks is put up a diet/skin/muscle offer and run RON. Block all the placements that don't convert. Scale the green. This method is very costly and doesn't factor in the 'target audience'. Agreed some placements are just bad and full of bots. However the majority of the time these placements(sites) don't convert is because it was paired with an incorrect offer. Example is putting a muscle offer on a placement(site) mostly visited by women. Putting a skin offer on a site mostly visited by males. These would never convert. By blacklisting these sites with this method you are essentially blocking sites that would have converted if it was paired with the right offer.

What the savvy marketer (1%) does is he gets a list of content.ad/revcontent/outbrain sites. There are various ways to do this. He then analyses the list of sites for quality sites and also figures out the *demograpics*. He then puts the right offer up on those sites and reaps the benefits. This method is less costly and I've also heard very profitable.
Care to explain or message the reverse engineering of sites with placements?

04-22-2016 08:42 AM #12 bluecrayon (Member)

Quote Originally Posted by kash50 View Post
He then puts the right offer up on those sites and reaps the benefits.
so im assuming ur talking bout negotiating with the site owner standard media buying

04-22-2016 12:10 PM #13 wannabe (Member)

Quote Originally Posted by bluecrayon View Post
? how can u lose 5K after 10K spend when u broke even at 10K
sorry I wasn't clear about that. I spent 10K and got around 5K revenue. After I optimized based on this data, I was at break-even ROI on a daily level. So I was still spending on ads and I was not losing any more money but I wasn't making any money either. And I still had the 5K loss from earlier. Then I spent another 20K and after further optimization, I got profitable daily. So first I recovered the 5K loss, then it was all profit. I hope that makes sense.

04-22-2016 12:16 PM #14 wannabe (Member)

Quote Originally Posted by ty_c310 View Post
Care to explain or message the reverse engineering of sites with placements?
just drill down the 'domain id' on your tracker and then look at the referring domain.

04-24-2016 09:07 PM #15 ty_c310 (Member)

Quote Originally Posted by wannabe View Post
just drill down the 'domain id' on your tracker and then look at the referring domain.
Right, I get that. I think I got confused because I thought he was able to see a list of the sites with the widget separately if that makes sense?

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