Hello guys! I have a serious problem. I'm Page post engagement Ads on Facebook, I get good engagement on posts but I get very very few clicks. I set the budget on 5$ a day and I let them run for 3-4 days, btw I'm running ads for my ecommerce store.
Give people a reason to click on your ad.
Hello,
I think if there are a good number of people who engage with your posts , your ads are also seen but not opened by them maybe because your ad is not that effective.Invest time in making your add the best and structure it's contents well.Create some curiosity or have a title that makes them really want to open it.
There's a big difference between people that want to just 'like' or 'comment' on the post to those that actually click you 'buy here' URL.
Some will get massive engagement but very little clicks to the actual website. It's not a 'problem' as such but is just the way people behave on FaceBook.
If you're product is worth people pulling out their wallets and making a spontaneous purchase, they will. But for the most part expect a lot of engagement and very little clicks to the site in most cases.
You'll find that random product every now and then that will just be mega buy-worthy.
keep looking.
Thanks guys, I'm working so hard to improve my ads, products and targeting.