Hi guys,
We are thinking of start using Adform for all our clients in order to keep track of our display campaigns. Anyone used Adform for tracking? Why would one choose this over
I would also appreciate feedback on their DSP.
Thanks,
Jonas
We used it in the past, and it has good points and also some points of improvements.
Side note: we stopped doing all mediabuying ourselves in 2014 as we decided to focus 100% on affiliate marketing and do not want to compete with our +6,500 affiliates.
Good points
- You have access to a lot of premium placements
- You can buy on Appnexus and other big RTB platforms without actually having a seat on these platforms (and paying their huge commissions)
- Very intuitive and easy to set up campaigns
- Good reporting. Lots of data and very detailed
- Their commission has no $$$ minimum like e.g. compared the 10K$ monthly commission with appnexus
- Good payment terms
Bad points:
- You have to pay for uploading (heavy) creatives
- Its impossible to adapt the bids per site so once you have the ROI+ sites after testing you need to create a new campaign every time you wanna have seperate bids on different sites. This is really the most annoying point.
- Hard to get anything profitable for a long period. I have the impression its more for branding than for performance
Since its not expensive I would definitely test it out. We used to have good results with sweepstakes.