AdWords GDN - How to Block Tablet Traffic (6)

Haven't seen this on here so figure this may help some. As you may know, AdWords has lumped together the targeting of Desktop & Tablets into the same targeting category; which is annoying if you are promoting a download/software offer that doesn't work on Tablet. In a lot of threads you'll see replies like, "Well you should just make your site tablet responsive", which is garbage advice.

Here's a hack you can do to to block tablet traffic.

Create HTML5 Ads (not image display ads). And in the HTML5 Body, put this script:

<script type="text/javascript">
    // No Tablet
    if (navigator.userAgent.match(/Android|iPad/i)) {
      document.body.style.display = "none";
    };
</script>

wow never thought of that. awesome share. thanks man

Hey blackbeard_vi thanks for the tip however most of my impressions are coming from Tablets with full browsers.

I put the code you mentioned about right before the </body> tag on index.html file. Is there a better spot to put the script on the index.html file to make it work?

Thanks for the Tip @blackbeard_vi , I can see its working. Only 8 tablet clicks so far (due to very old android and blackberry OS I guess) out of 771K impression. But now the problem is Google is still showing ads and no clicks (for tablet) so CTR tanked down like anything, and it is killing the whole ad group (high cpc) performance wise. Have you faced this kind of problem earlier. ?

Update : now we getting ios, amazon silk clicks.

Thanks

there is another way to exclude tablet traffic, I haven't tried it personally yet. Read in another forum and just sharing

basically it works if you use conversion optimizer.

So you need to split the traffic by device and have a page for desktop and one for tablet. Then you need to put the conversion pixel on the thank you page (or put it in the cpa network) of the desktop page ONLY.

If you use conversion optimizer Google will try to get sales for tablets and will not be able to, so will shut it down.

less practical than the other method. I had great results with conversion optimizer by setting it up after 100 sales, but when the offer I was running went down and I had to use another one, CPA went up massively and traffic reduced to a fraction.

hope this helps.

I've only had luck doing this with Conversion optimizer... This is awesome. Thank you so much.