So I am buying "Domain" traffic on zeropark
My bid is 0.0230 (Auto)
Tested $50 on RON
One of the targets has this data:
TargetA:
Spent: $17.57
Avg bid: 0.0269
Top bid: 0.0082
What does Avg bid mean in this case if the top bid is already here? Why is it higher than the top bid?
If I just want the top position, should I set my bid to 0.0082 or 0.0269?
Should I set a custom bid for each Target or set all to Auto bid?
It's been some time since I've last run on ZeroPark, but I believe this is your answer:
The average bid shows the average cost of acquiring an impression on your target.
The top bid shows the highest *individual* bid on your target. This may not include bids given through broad category targeting.
For example, if someone was bidding for the target's entire category at $0.03 then they would pick up impressions on your specific target without creating a new larger top bid.
The fact that your top bid is much lower than the average bid suggests that this specific target may not convert for your competition's campaigns.