What does "Highest Effective Bid" mean (from Popads) (2)
This probably has an obvious answer, but I can't seem to work it out. I'm running traffic on Popads and can't find any documentation on how the following terms are defined. Mainly stuck with "Highest effective bid"...
Example:
Average bid for traffic with your options is 0.002011 - guessing this is just the average of all bids
Highest effective bid for traffic with your options is 0.025300 - not sure about this one... the max bid is higher...
Max bid offered for your options is 0.045000 - this is the highest bid for this traffic? Ie bidding greater than this amount would put you in queue position 1
Your position in bidding queue is 50
Originally Posted by bradh_
Avg bid: average bid - how much on average our customers pay per 1 impression.
Max bid: how much maximally someone entered as Max bid in a campaign.
Eff Max bid: effective max bid - how much someone has maximally spent per 1 impression.
So I think I can take from this that just because you're bidding high, doesn't mean you will have to pay what you bid. And I'm guessing that bidding position 1 is paying the highest effective bid at any point in time.
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