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Anty45's Native Ads Follow Along Entry – Road to AWE/AWA with Nutra! (12)

03-07-2016 06:53 AM #1 anty45 (Member)
Anty45's Native Ads Follow Along Entry – Road to AWE/AWA with Nutra!

Hello everyone, I have been a member of STM for about 5 months now. I have experience running mostly mobile (pop) campaigns. But now I think this is the perfect time to learn native. I also think it's the perfect time to start my first follow along campaign, as it has been due a long time ago for me haha. Well here goes!
Goal:


Traffic source & offer:


Geo & Bid Prices & budget:


Extra info:


To do list:

03-07-2016 08:53 AM #2 deondup (Member)

If its your first time running, I would recommend you stay away from the US because your $1500 budget will be enough for about 5 hours of traffic.

With that low a budget pick a much smaller geo or run just one or two categories on either DT, Tablet or Mobile

Don't want to discourage you but to be brutally honest your first $2000 on US traffic will most likely be a lot of the shit other have already blocked

03-07-2016 10:26 AM #3 caurmen (Administrator)

How similar are your images and headlines? In other words, are they all on the same angle?

If so, I'd recommend testing images first, then headlines. That way you only need to pay for the data for 8 sample sets (images) and can then test more headlines, rather than having to pay for 24 sample sets (8*3).

If the angle's pretty similar, the odds of interactions between specific headlines and images are small, and detecting those is the only reason you'd want to do the 24-sample-set test.

03-07-2016 06:57 PM #4 anty45 (Member)

Quote Originally Posted by deondup View Post
If its your first time running, I would recommend you stay away from the US because your $1500 budget will be enough for about 5 hours of traffic.

With that low a budget pick a much smaller geo or run just one or two categories on either DT, Tablet or Mobile

Don't want to discourage you but to be brutally honest your first $2000 on US traffic will most likely be a lot of the shit other have already blocked
Deondup, thanks for your reply & honesty. I will take this into consideration. I will be working today on finding a new offer in a different Geo than US.
If I find a offer that's not in english, it might take me an extra day ta have it translated and start running unless it's in Dutch or Spanish which I could translate on my own.
I will have this follow along updated as soon as I figure out what/where I am going to run.

03-07-2016 07:00 PM #5 anty45 (Member)

Quote Originally Posted by caurmen View Post
How similar are your images and headlines? In other words, are they all on the same angle?

If so, I'd recommend testing images first, then headlines. That way you only need to pay for the data for 8 sample sets (images) and can then test more headlines, rather than having to pay for 24 sample sets (8*3).

If the angle's pretty similar, the odds of interactions between specific headlines and images are small, and detecting those is the only reason you'd want to do the 24-sample-set test.
Caurmen, thanks a lot for the reply. I will test the images first, then the headlines as you recommended. Will update as soon as I figure out what country & offer I will be running.

03-07-2016 08:38 PM #6 deondup (Member)

Quote Originally Posted by anty45 View Post
Deondup, thanks for your reply & honesty. I will take this into consideration. I will be working today on finding a new offer in a different Geo than US.
If I find a offer that's not in english, it might take me an extra day ta have it translated and start running unless it's in Dutch or Spanish which I could translate on my own.
I will have this follow along updated as soon as I figure out what/where I am going to run.
Actually non-english is not great ito volume. I suggest sticking to english to get started at least. Canada is a good geo since the prices are much lower. Australia is a great but the CPC's are really high - usually the conversions and higher payouts make up for it. UK tends to be very unstable ito of volume and conversions - that's my experience at least.

Another approach is to pick either DT, Tablet or Mobile and focus just on one of them. All 3 perform very differently - tailor your landers accordingly

03-08-2016 03:16 AM #7 anty45 (Member)

Quote Originally Posted by deondup View Post
Actually non-english is not great ito volume. I suggest sticking to english to get started at least. Canada is a good geo since the prices are much lower. Australia is a great but the CPC's are really high - usually the conversions and higher payouts make up for it. UK tends to be very unstable ito of volume and conversions - that's my experience at least.

Another approach is to pick either DT, Tablet or Mobile and focus just on one of them. All 3 perform very differently - tailor your landers accordingly
Great! Again thank you for the tip!

Allright so now a short update
Thanks to the tips received from Deondup, and reading around on STM I have decided that I will start by running only on desktop traffic.
I have also decided to change from GEO and probably go with CA. Not 100% sure yet but I have started spying there and found similar landing pages. (Will post a pic of a lander as soon as I finish editing the copy)
Now I'm waiting for RevContent to review my Credit Card.
As soon as I am sure on the offer I'll be running I will update the post with the new info.

03-09-2016 03:46 AM #8 hephaestus (Member)

Those disclaimers are usually there to appease the ad network. Unless you're super big nobody is going to sue you. (Standard I'm not a lawyer legal disclaimer here). Technically you should not use pictures of the Celebrity that you don't own a license to.

03-09-2016 04:16 AM #9 deondup (Member)

Unfortunately that's what you are competing with.

There are guys who run skin/diet without celebs on their landers but I can assure you their ROI is not that great and if you start testing cold without it then you better come up with some GREAT angle or the RevContent monster will eat your money.

The simple reason why everyone has celebs on their landers is because it works.

If you use it in more of a "gossip style" as opposed to pretending that the celeb is endorsing your product then its definitely more acceptable. Regardless, you will have to cloak to get it through and if you have any moral issues with doing this then stay away from rebills.

Broadly speaking - if you comply with RevContent's rules then you better have a BIG testing budget

03-09-2016 09:55 PM #10 anty45 (Member)

Quote Originally Posted by hephaestus View Post
Those disclaimers are usually there to appease the ad network. Unless you're super big nobody is going to sue you. (Standard I'm not a lawyer legal disclaimer here). Technically you should not use pictures of the Celebrity that you don't own a license to.
Awesome, thanks for the input Hephaestus!


Quote Originally Posted by deondup View Post
Unfortunately that's what you are competing with.

There are guys who run skin/diet without celebs on their landers but I can assure you their ROI is not that great and if you start testing cold without it then you better come up with some GREAT angle or the RevContent monster will eat your money.

The simple reason why everyone has celebs on their landers is because it works.

If you use it in more of a "gossip style" as opposed to pretending that the celeb is endorsing your product then its definitely more acceptable. Regardless, you will have to cloak to get it through and if you have any moral issues with doing this then stay away from rebills.

Broadly speaking - if you comply with RevContent's rules then you better have a BIG testing budget
Great Thanks again, this is good to know! I have no moral issues cloaking.

Quick update:
I have been reading up on cloaking.. I have a plan: I will probably start cloaking by running a compliant campaign, monitoring it, and then using a set of rules to filter out the reviewers on Voluum.. Don't know how long this will last but it's a start. If I have no luck I will probably go with a service like justcloakit.
I have also been busy cleaning up the landers, removing any unwanted code, changing up the copy and pictures. I will probably be sticking with celebrity images, just making it more as a "gossip" story.
I also see a lot of people applying to more than one traffic source for native, so I will apply to Taboola and Content.ad also just to be sure.
Ok so budget update: I do realise that 1.5K might not be enough for native, specially skin. So I'll be more flexible with the budget when I start running. I will also focus on just one Geo and one device type (desktop).

Will keep this updated.

03-09-2016 11:09 PM #11 deondup (Member)

PM me - I can help you out with some targeting that can save you at least a few $k. Your $1.5k is still way too low but at least you will find some green

You don't need Taboola and Content.ad just yet. There are a LOT of nuances with RC and you should at least focus your first $50k on just them. Once you have an AM life gets much easier - he will get your ads approved within the hour and help you improve your campaigns

03-18-2016 07:02 PM #12 lolzap (Member)

I noticed that you said you are looking at 3 offers but will only run one of them. This is a big no-no. Offers can behave and convert VERY differently. Split test at least all 3 offers to see which one gets the best EPC.

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