My wife sees many FB posts by 'Coolerpress', but the links go to another viral-style page (not Coolerpress.com).
They are not 'sponsored'.
A few questions please.
1. Coolerpress has 700k likes. If my wife liked coolerpress once, will she see ALL of their posts?
2. Why would coolerpress link to another site? Could they 'rent out' their 'list'?
3. are these posts really ads in disguise?
Thanks for some elementary questions. 
Ukrainiac
If you had a really big Facebook page I might pay you to share my website on your page.
Most likely that's what's happening.