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Native Ads AMA (Follow Along Warmup) (29)

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Hi Guys,

I've been buying traffic on native content discovery networks for about a year now spending over 100k across outbrain, taboola, revcontent, content.ad, facebook, pinterest, and aol's gravity.

My partners and I just got into affiliate marketing to diversify our revenue sources.

I'm here to answer any questions you have about native advertising. I'm willing to do this to get myself out there as i'm pretty new to affiliate marketing.

I intend to run a follow along for the contest. Im just testing direct links on different offers right now to figure out what traffic source and offer type I want to run.

Heres some quick info you can use right away:

4 Things Nobody Tells You About Native Advertising on Taboola
Taboola has the best traffic quality (example: MSN) but the strictest approval processes. You're better off testing on other networks, and sending good campaigns to Taboola.

1. They might limit you on how many ads they will approve every week. Ask for more 'providers' and create more websites. Then you can get up to 50 approved per week
2. If you can get a rep, that means all the terms are negotiable. "You must do X Y z or agree to A B C" that's bullshit. everything is negotiable. Example: pre payment amounts, how much content they'll approve every week, 'secret features' that need specific approval from a rep. It's all negotiable.
3. You want to ask for 'premium publishers' (example MSN) your ads will normally not show up on these publishers. You'll have to ask to get their top publishers if you want the most 'gullible' traffic.
4. We don't cloak for our content, but if you're all about that there is LOADS of opportunity. It could be risky, so unless you have experience with facebook or another source that requires you to cloak, I would avoid this.

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"They might limit you on how many ads they will approve every week. Ask for more 'providers' and create more websites. Then you can get up to 50 approved per week

If you can get a rep, that means all the terms are negotiable. "You must do X Y z or agree to A B C" that's bullshit. everything is negotiable. Example: pre payment amounts, how much content they'll approve every week, 'secret features' that need specific approval from a rep. It's all negotiable.

You want to ask for 'premium publishers' (example MSN) your ads will normally not show up on these publishers. You'll have to ask to get their top publishers if you want the most 'gullible' traffic."

Nice tips mate!

P.S. Please don't tell me you use Google Analytics to track your campaigns?

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Not for affiliate marketing, we use GA for our other business. Our affiliate campaigns go through Voluum

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yup, basically. we're all in on arb, but we're diverisfying into affiliate marketing

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I would LOVE to ask you a few questions on Skype if you don't mind

I'll PM you my Skype

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sure, go ahead. I'd prefer to answer questions in this thread so they'd be useful to everyone though. If it's info you don't want to reveal to the rest of the forum, I understand too.

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You should definitely do an ad arb follow along!

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What kind of ctr's do you need on your ads to achieve a cpc of around 0.04?
Seems like with a ctr of 0.3 and the cpc set to 0.04 I am only able to spend like $15 per day.
Although some days the ctr bumps up to 0.5 to 0.7 and that spend boosts up to around $100, any idea what could be causing this?

Thanks!

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Interesting key for you guys:

On outbrain the daily spend cap for campaigns is $200. You can email support to remove caps on individual campaigns. Once you have a rep, you can have all your campaigns uncapped.

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It really depends on the traffic source.

With outbrain for example, you could try copying your campaign 100% exactly and end up on different publishers.

With different publishers you have different volume and CTRs.

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What means content promotion? Arbitrage is when u buy traffic somewhere and sell it somewhere else, for example to ad network. But what means Content Promotion? How ppl make money with that?

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So it means that they just buy traffic from native adnetworks to their website pages (kinda viral posts) and monetize it with other native ad networks?

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Can you give an idea of your overall RPM? Is this all USA traffic? What kind of CPCs are you aiming for?
Do you have any issues getting proper fill-rates on your premium ad units? What distribution of your income is coming from AdSense vs. other ad networks?

Thanks!

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Yes.

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i'm trying to run a native ads AMA not an abitrage ama you can PM me with your skype name if you're interested in arbitrage

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Somewhat unrelated, but I can't find this info on here and think you'll know - how long does it usually take Taboola to approve your campaigns?

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they can take weeks unless you bug them about it. i would send them a message if they're not approved within 4 business days

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Thanks hephaestus.. Also, have you had reps give you blacklists or have you had to figure them out yourself?

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I didn't really think to ask, but it won't take you a long time to figure out black lists. Taboola tells you the exact names of the sites you're getting traffic from, so it's easy to check out the site for yourself and figure out if it's a good fit.

You also want to look for unusually high CTRs, that's another sign of a bad publisher.

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Good to know - thanks!

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Any idea how much cpcs would be for running a diet offer

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really depends on the network. if you have an ad that could apply to any audience, and it's pretty clickbaity / high ctr then you could run ads at whatever the minimum CPC is on whichever network you use. I just suggest starting at 2x your target CPC and dropping the CPC over time

the only network i know that enforces separate cpcs for CPA vs plain content is content.ad so you'r lowest cpc would be like 30 cents there if you didn't want to cloak.

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Hey heph. Say you're doing diet in US and want to do other verts like muscle in the same geo. Would making other campaigns in the same geo make your other campaigns get less traffic? Wondering if it's worth it to do multiple verts in the same geo, if it splits your traffic.

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It depends on the different networks, but i'll just pick Outbrain at random.

With outbrain your main concern is getting your publisher ID blocked. Let's say you're running a really 'edgy' campaign on mainstream publishers, and they don't like the kinds of ads you're running. They may block your pub id from showing in their widget. (Same applies to taboola). That's a direct loss of traffic due to a 2nd campaign.

In terms of competing for raw traffic, I have not seen this to be the case. I know for a fact, that taboola and outbrain will avoid showing two ads from your account at the same time. With taboola it's relative to 'providers' and outbrain it's just the whole account. This only really matters if both of your campaigns are going after the same publisher (not that rare actually).

Geo's don't really affect it directly, it has to do with publshers more and just how much inventory they have for that geo. If you're buying all the inventory they have, that's when you start running into these problems.

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I'm interested in this as well.

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I'm not going to get into my own specifics, but I'll say that if you check all the spy tools for 5-10 different arbitrage sites and note all the similarities and differences you'll get a good idea. There isn't much diversity in the industry, it's pretty well known who pays the most, and given the 'min-max' nature of this business people trend towards the same things, a lot like affiliate marketing where people use the same angles and sometimes even the same exact LPS and still make good money.

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Thanks for sharing your experience hephaestus

What do you mean by "Native AMA"?

Also what is "RPM"?

Thanks in advance

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'ama' means 'ask me anything'

'rpm' means revenue per thousand impressions

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Sweet AMA & I totally 2nd this! I'm a ways away from getting into native but it's awesome to read what others have done and learn from their progress

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