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Native Ads Cheat Sheet (27)

03-03-2016 12:11 PM #1 Mr Green (Administrator)
Native Ads Cheat Sheet

Native Ads are the new kids on the block.

So I thought I would put together a brief introduction to make your experience with them a lot friendlier.

1. Keep refreshing images. Most Native networks give a lot of weight to fresh content. Ads is best to be refreshed every 3-4 days

2. Always separate campaigns. Split mobile, web and tablet.

3. Account history ( CTR and eCPM ) matters.

4. Popular Native ad networks for affiliates are: Outbrain, Taboola, Mgid, RevContent, Content.Ad, Go2Mobi, Avazu mDSP.

5. INTL targeting buys traffic cheaper than single country targetting. This is true for at least RevContent, MGID and Content.ad .

6. High payout offers work best (north of $20) in tier 1 geos - US, CA, AU, UK. Typically these have been CPL/CPS type offers

7. An optimal number of creatives is around the 10-12 testing 2-3 different style angles.

8. The use of a eye-catching 'newsy' style creatives paired with an advertorial landing page has shown success for multiple verticals.

9. Spy for free. Adplexity Native Spy Tool.

10. Your spend is throttled by your account balance. So make sure you have keep your account funded.

11. Use this cheat sheet to create high CTR headlines. http://www.nativeadbuzz.com/blog/hea...cientifically/ (thanks to hephaestus)

12. Negotiate lower floor CPCs. If you are running volume, you have the ability to negotiate lower floor CPCs. (thanks to hephaestus)

13. Keep an eye on publisher ID's that have a very high (this could be bot traffic) or low CTR on your landers. The difference in quality between some placements are huge. (thanks to deondup)

14. Get Native network tracking tokens here http://trackingtokens.com/. (thanks to mitesh muley)

15. Taboola may limit how many ads they will approve every week. Ask for more 'providers' and create more websites. Then you can get up to 50 approved per week. (thanks to hephaestus)

03-03-2016 12:18 PM #2 bobliu (Member)

Nice. This got me thinking a great way to summarize sections on here would be to make cheatsheets like this, sticky them and mods can update as new information comes in.

03-03-2016 12:24 PM #3 cmdeal (Veteran Member)

Quote Originally Posted by bobliu View Post
Nice. This got me thinking a great way to summarize sections on here would be to make cheatsheets like this, sticky them and mods can update as new information comes in.
Here is one of my favourite cheat sheets for native:

http://i.imgur.com/eTYFWwA.jpg

03-03-2016 01:46 PM #4 iAmAttila (Veteran Member)

Nice n sweet, and to the point. Love it.

03-03-2016 05:44 PM #5 Go2mobi (Member)

Great post and thanks for the mention!
If anyone needs help getting set up for native on Go2mobi feel free to pm! Always happy to help.

03-04-2016 02:01 AM #6 Natalie PPC (Member)

Hey, Mr. Green! Thanks for great tips. I have a question about #5. So if I have an offer for Au and I set up global targeting what should I do with all other traffic? How can I know that for example India won't "eat" all daily budget? And if I set up global what cpc it's going to be?

Thanks

03-04-2016 02:45 AM #7 danielbainbridge (Member)

Awesome, trying native this month, can anyone shorten my learning curve and give me a recommendation for a single network to get started with? To target weight loss or personal development, and that will let me use a squeeze page email collect landing page (I think taboola dont allow direct to squeeze for example?)?

03-04-2016 05:07 AM #8 thelooper (Member)

Good tips!

Is it just me or isn´t the Adplexity native spy tool working yet? I just get a blank page...

03-04-2016 05:15 AM #9 Mr Green (Administrator)

Quote Originally Posted by thelooper View Post
Good tips!

Is it just me or isn´t the Adplexity native spy tool working yet? I just get a blank page...
Works for me! I'll get the owner to chime in here.

03-04-2016 05:41 AM #10 servandosilva (Member)

Quote Originally Posted by thelooper View Post
Good tips!

Is it just me or isn´t the Adplexity native spy tool working yet? I just get a blank page...
Happened to me. Try with another browser and it should work.

03-04-2016 06:28 AM #11 thelooper (Member)

Quote Originally Posted by servandosilva View Post
Happened to me. Try with another browser and it should work.
Thanks, you´re right! Works with Chrome, doesn´t work with Firefox.

03-04-2016 08:07 AM #12 sebastian_r (Member)

Great tips! Thx

Ps.: There is an typo in the Mgid URL

03-04-2016 08:39 AM #13 Mr Green (Administrator)

Quote Originally Posted by sebastian_r View Post
Great tips! Thx

Ps.: There is an typo in the Mgid URL
Good spot. Fixed.

03-04-2016 06:07 PM #14 whats1thingnow (Member)

Quote Originally Posted by Mr Green View Post
9. Spy for free. Adplexity Native Spy Tool.!
^ this = gold

03-09-2016 08:28 PM #15 2 Live (Senior Member)

Great post!

I have a subscription to Nativeadbuzz which is a decent tool.

But how does it compare to Adplexity?

03-29-2016 05:14 PM #16 jason a (Senior Member)

No tracking token for adblade? Thats currently what I am looking for.

04-01-2016 06:25 AM #17 whats1thingnow (Member)

Quote Originally Posted by 2 Live View Post
Great post!

I have a subscription to Nativeadbuzz which is a decent tool.

But how does it compare to Adplexity?
check out this thread: http://stmforum.com/forum/showthread...ol-Comparisons

looks like Adplexity is leading

04-01-2016 10:49 AM #18 bnvltd (Member)

What's your opinion on Bing Ads native ads?

04-01-2016 11:43 PM #19 jlang (Member)

Quote Originally Posted by jason a View Post
No tracking token for adblade? Thats currently what I am looking for.
You can't block sources on AdBlade. So there isn't really a reason to track sources.

06-23-2016 07:43 AM #20 nobelium (Member)

Literally started Native ads this week. Looks like the next big thing! I'm loving it. Thanks!

01-10-2017 02:58 PM #21 daniels (AMC Alumnus)

Why does it say "Spy for free. Adplexity Native Spy Tool"? When I click the link it says $249 per month. Is there some code you have to enter?

11-02-2017 02:34 AM #22 do_what_matters (Member)

Mr. Green,

How would you go about negotiating lower CPC prices with content.ad, revcontent, outbrain for example?

I've heard this before but have not come across anyone with real world experience negotiating these.

Thanks,

DWM

01-10-2018 02:52 PM #23 jvas1704 (Member)

Hey Guys. Which source (MGID, Outbrain, etc.) has the most and best traffic for Nutra in USA geo? Seem to be running into a volume issue more often than quality issue. Thanks.

Cross-posted on another thread as well. sorry if duplicate

01-11-2018 12:17 AM #24 anstrex (Senior Member)

@jvas1704 is it a straight sale nutra offer (without fake celebrity endorsements and testimonials)?

01-11-2018 12:38 PM #25 jvas1704 (Member)

trial and WH but aggressive....not quite BH

04-10-2019 04:39 PM #26 regjoe (Member)

Quote Originally Posted by Mr Green View Post
Native Ads are the new kids on the block.

So I thought I would put together a brief introduction to make your experience with them a lot friendlier.

1. Keep refreshing images. Most Native networks give a lot of weight to fresh content. Ads is best to be refreshed every 3-4 days

2. Always separate campaigns. Split mobile, web and tablet.

3. Account history ( CTR and eCPM ) matters.

4. Popular Native ad networks for affiliates are: Outbrain, Taboola, Mgid, RevContent, Content.Ad, Go2Mobi, Avazu mDSP.

5. INTL targeting buys traffic cheaper than single country targetting. This is true for at least RevContent, MGID and Content.ad .

6. High payout offers work best (north of $20) in tier 1 geos - US, CA, AU, UK. Typically these have been CPL/CPS type offers

7. An optimal number of creatives is around the 10-12 testing 2-3 different style angles.

8. The use of a eye-catching 'newsy' style creatives paired with an advertorial landing page has shown success for multiple verticals.

9. Spy for free. Adplexity Native Spy Tool.

10. Your spend is throttled by your account balance. So make sure you have keep your account funded.

11. Use this cheat sheet to create high CTR headlines. http://www.nativeadbuzz.com/blog/hea...cientifically/ (thanks to hephaestus)

12. Negotiate lower floor CPCs. If you are running volume, you have the ability to negotiate lower floor CPCs. (thanks to hephaestus)

13. Keep an eye on publisher ID's that have a very high (this could be bot traffic) or low CTR on your landers. The difference in quality between some placements are huge. (thanks to deondup)

14. Get Native network tracking tokens here http://trackingtokens.com/. (thanks to mitesh muley)

15. Taboola may limit how many ads they will approve every week. Ask for more 'providers' and create more websites. Then you can get up to 50 approved per week. (thanks to hephaestus)
Which landing page builder and hosting to use?

07-24-2020 04:31 PM #27 nativeq (Member)

Hey everyone

Would like to add some info myself here, for taboola and outbrain. (direct response and ecomm)

1. Focus on getting high CTR images that are relevant to the offer. Incongruency might get you clicks, but your cvr will suck.
2. Since you can lose money really fast on native, make sure you get an automation tool.It will literally save you a lot of money having automated rules that will prevent that.
3. Usually on Outbrain and taboola getting a 25-40% profit margin is great. Don't expect facebook like Roas.
4. Make sure you submit your campaigns at the beggining of the week, so you got plenty of time to handle rejections/changes to make before you start a campaign.
5. I've never negotiated prices on taboola or outbrain. The best way to make sure your cpc is low is to get high CTR ads.
6.It costs you more to invest in native vs. social, but it's great for scaling.
7.Really chose a niche that you know best and start with that.
8.Trying putting yourself in the network's shoes. Your goal is to make money, theirs is to get their pubs converting. One of the most important kpis for outbrain and taboola-from their end is the ERPM.

I hope you find this info useful

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