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What does "NO Misleading Creatives" REALLY mean? (21)

03-03-2016 11:44 AM #1 lukeexperience (Member)
What does "NO Misleading Creatives" REALLY mean?

Yesterday I was snooping through the offers and few of them took my attention.
In particular, one about Taxes (not my ideal niche) had a strong landing page, good reviews (personal research) and a good payout, considering it was a DOI.
Some ideas were already coming up, when I read “NO misleading creatives”: what’s the real meaning? How strict is it?

Is a banner of, let’s say, Lady Diana saying “Don’t make my mistake! Choose the right company” considered as misleading?

Or is “misleading" referred to creatives showing a boob with 13 nipples, declaring “Oh my god, that’s unbeliavable!” (and then pointing to an iPhone sweepstakes or whatever)?

03-03-2016 11:51 AM #2 cmdeal (Veteran Member)

Basically

1. Is it true?
2. Is there sufficient scientifically validated evidence to back up the claim?
3. Is it likely to deceive consumers acting reasonably under the circumstances?

03-03-2016 12:02 PM #3 markohf (Member)

No Misleading Creatives usually means that you should not waste your time with that offer. Because you are never going to make money following all the rules.

03-03-2016 12:06 PM #4 lukeexperience (Member)

Originally Posted by cmdeal

Basically

1. Is it true?
2. Is there sufficient scientifically validated evidence to back up the claim?
3. Is it likely to deceive consumers acting reasonably under the circumstances?

Ok, so let's say that a working rule is "if you're saying the truth, things are goona be smooth"!

Nevertheless, CRAZY CTR images can't always be real (e.g. I read about AM achieving good results photoshopping celebrities together when they weren't, or even celebs kissing each other, ecc).... so how do you deal with it?

03-03-2016 12:15 PM #5 iAmAttila (Veteran Member)

Originally Posted by markohf

No Misleading Creatives usually means that you should not waste your time with that offer. Because you are never going to make money following all the rules.

hahaha love the honesty, its 100% true.

03-03-2016 12:44 PM #6 affiliaxeguy (Member)

Originally Posted by markohf

No Misleading Creatives usually means that you should not waste your time with that offer. Because you are never going to make money following all the rules.

Haha indeed a funny answer but i found it to be wrong (although i did crack a smile reading it)

misleading banners basically means that you promise something or mention anything that is wrong
so quick example is when on a banner you mention the word "free" when in fact user have to pay.
it can be also be if you mention for example on some iPhone offer that "apple is giving free iphones" when apple dont have anything to do with that particular offer.

Lady Diana saying “Don’t make my mistake! Choose the right company” considered as misleading?
its not misleading its more a banner that leaves a bad taste (and im not British)

creatives showing a boob with 13 nipples, declaring “Oh my god, that’s unbelievable!” (and then pointing to an iPhone sweepstakes or whatever)?
not misleading more of using crazy banner to attract clicks.
unless you "promise" users that they are going to see a 13 nipples boob. unless you know someone that can show them that boob its misleading.
now if you show a normal boob with only 1 nipple to a sweepstakes offer, i don't know if its misleading more like you are going to waste lots of money on those clicks

you can get all these answers from your AM so just ask him to approve your creatives if you are using your own custom creatives

03-03-2016 12:51 PM #7 iAmAttila (Veteran Member)

Originally Posted by affiliaxeguy

you can get all these answers from your AM so just ask him to approve your creatives if you are using your own custom creatives

When you are promoting offers; and you want to be the 'good guy' who is compliant - 10 other compliant advertisers will come and outbid you and take all the volume.
That's how things go.

Best way to compete these days is to own the offer/product. Then you can be compliant and do well at the same time.

03-03-2016 12:59 PM #8 affiliaxeguy (Member)

Originally Posted by iAmAttila

its not that Black or white as there is a huge Grey area we are all operating in.
obviously owning the offer is the best however most of the time if not all of the time for most of us here this wont happen, so all you have to do as an affiliate is be compliant with the advertiser requests and restrictions.
its better to get outbid and not getting the traffic than getting the traffic and not getting paid as you haven't been compliant with the advertiser T&C's
that's why you should always be in contact with your dedicated AM to approve your banners.

other option is to look for offers that allows aggressive promotions and run it like crazy.

03-03-2016 01:07 PM #9 cbrughmans (Member)

No misleading banners is really a vague and subjective statement. Where is the line between misleading and not misleading.

I wouldn't run such campaigns without clarifying things with my advertiser/network before that. Or run whatever you want until they give you feedback - risk is that they might withhold payment (we don't do that - we always pay).

03-03-2016 01:48 PM #10 iAmAttila (Veteran Member)

Originally Posted by cbrughmans

I guess all nutra guys (aka all the big ballerz everyone loves to talk about) then need to go hide in a corner, and quit. Because the day they start running 'non-misleading ads' is the day they'll stop making 300%+ ROI.

03-03-2016 01:51 PM #11 markohf (Member)

Not only that everyone is not following the rules but, the thing is that most of these offers (especially the Pin Submits) are the most inhuman and unmoral business models I've ever seen. Do you really think any of these give away an iPhone or vouchers. Absolutely not.

They are already misleading from the start, so why should you be 100% faithful in your advertising, when the offer is a scam to begin with. And it's really funny how they are getting upset over Trademarks or small misleading texts.

These offers are such scams that I once received a Warning from the Police Department in my country to remove the content of credit card phishing on my website. I had a Credit Card trial offer from Clickdealer there. I almost got in trouble for it. Pathetic. I completely moved to my own offer since then.

03-03-2016 02:03 PM #12 primeone (Member)

Originally Posted by lukeexperience

Creative exaggeration and dramatic designs or misleading claims....either way, I think they are both to be avoided, but impossible to keep up the neatness permanently

03-03-2016 02:04 PM #13 zeno (Administrator)

There are plenty of offers and areas where you don't need to flat out bullshit to get something profitable...

Likewise there are plenty of ways to paint the truth in a way that works for you, without lying or being overly misleading.

03-03-2016 02:14 PM #14 iAmAttila (Veteran Member)

They sell some cured ham and some mortadella in TESCO in Hungary; on the top of the label it has flag of italy; references to italy this and that, approved by the italian something for foods and blah blah blah. Makes people assume oh this is italian goodness, made by one of those Mr Pepperoni's and Luigi's; turn it around, read the fine print and it says "The contents of this product may not originate from Italy"

there you go

mislead; or simply taken advantage of.. that we assume.

03-03-2016 02:14 PM #15 taewoo (Member)

I guess common sense applies.

03-03-2016 08:48 PM #16 lukeexperience (Member)

Originally Posted by affiliaxeguy

Lady Diana saying “Don’t make my mistake! Choose the right company” considered as misleading?
its not misleading its more a banner that leaves a bad taste (and im not British)

Yeah sorry for the bad example, I intentionally did it to see which were your opinions about using ads recalling death/politics/government/whatever.

Originally Posted by affiliaxeguy

you can get all these answers from your AM so just ask him to approve your creatives if you are using your own custom creatives

Originally Posted by cbrughmans

I wouldn't run such campaigns without clarifying things with my advertiser/network before that. Or run whatever you want until they give you feedback - risk is that they might withhold payment.

Reffering to AM is the first thing to do, got it!

Originally Posted by iAmAttila

mislead; or simply taken advantage of.. that we assume.

Originally Posted by taewoo

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I guess common sense applies.

Golden nuggets here

03-03-2016 10:42 PM #17 ysekse (Member)

Some landers for "win iPhone 6" type offers say something like this:

No money? No problem!
No credit card required!
You are a GUARANTEED WINNER!
100% FREE!
Apple is GIVING AWAY FREE iPhones for testing!

The absolute "worst" lander I've ever seen claimed Facebook was giving away iPhones, with a picture and "quote" by Mark Zuckerberg.
The quote said something like this "To thank our loyal users we're giving away FREE iPhones for anyone reaching this page. This is our way of thanking you all for making Facebook what it is today. -Mark Zuckerberg". Literally pretending Mark Zuckerberg personally guaranteed a giveaway, with a facebook-looking page with logo and everything. The guy running that page must have balls of steel

03-04-2016 12:15 AM #18 ty_c310 (Member)

Having been on both sides of the spectrum of being "dirty/aggressive" vs "clean," I can tell you that clean works too.

Everyone thinks you need fake endorsements, etc but truthfully you can do well without it.

I remember specifically split testing a more so "misleading" landing page vs "clean" and the results were pretty shocking, no pun lol. The "misleading" landing page barely performed better then the clean one, so you can already guess what I did? Clean is a piece of mind and even though it hurts my margins, I'm 100% ok with it knowing that its better for everyone involved.

Just my .02

03-05-2016 01:46 PM #19 stephen (Member)

Originally Posted by cmdeal

Basically

1. Is it true?
2. Is there sufficient scientifically validated evidence to back up the claim?
3. Is it likely to deceive consumers acting reasonably under the circumstances?

1. Yes, its on the internet. It must be true!
2. Yes, see number 1 and Dr Oz said so.
3. Never, ever ever. We don't do such things

03-05-2016 10:16 PM #20 dazed1 (Member)

To be on the safe side get your lander approved by the network - then there can be no issue when it comes to payment.

03-06-2016 04:25 PM #21 sebastian_r (Member)

Originally Posted by stephen

1. Yes, its on the internet. It must be true!
2. Yes, see number 1 and Dr Oz said so.
3. Never, ever ever. We don't do such things

In Dr Oz we trust. Bought already many products he endorsed.

What should I say, I don't want to miss a single one of my rebills.

My skin is beautiful, IQ close to 200, and wood all day long.

Only the hairloss products are not working. Still have a full head of hair which is truly annoying during the summer.

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