Starting new FB campaigns - Angles and Settings - The day-by-day road (3)
Starting new FB campaigns - Angles and Settings - The day-by-day road
Hi guys,
I'm planning to run FB campaigs, focus on nutra. This is the way I started my own FB campaigns
- My goal: $x,xxx/day
For testing: $100++/day:
- Age: 45++
- Interest: Diet and Weight loss
- Geo: US first
- Ads Idea: http://prntscr.com/aa3b72
- Lander:
Angle: I focus on some types of infused water, and make some pieces of information about infused water on my landers, like this:
"Fruit infused detox water, also called Garcinia detox water, or Garcinia infused detox water can generally be any combination of fruits, vegetables, and herbs immersed in cold water and mixed in with xxx Garcinia Cambogia. While infused water has the benefit of being full of flavor, it also has no calories, making it a very powerful tool in your efforts to lose weight and gain better health."
This is my result for today:
However, from our tracking click to offer, only 2 clicks to offer. What is wrong here? The click to offer rate is so low, is diet now not so hot on facebook, or this angles is not so good?
Any ideals or recommendations on my campaign or any suggestions about facebook running, plz comment below, i'm glad hear them from you.
03/03: New day and new task - keep hard working ^^
http://prntscr.com/aaiebk
- Add more beauty interest, the CTR of beauty is not good as diet but CPC is a little less than
- Click to offer: Increase from 8% to 16% average after a little bit change on 1 landing page (LP02) (click to offer reach 19.8% on this landing page) (i splitted test 2 landing pages)
- No conversion yet.
Next job: Increase facebook CTR to Landing page.
Change new angle: focus on crying women, change landing page to LP without Dr Oz or add more images from my ads to my landing page and take some changes on LP to same as my ads (LP02) to increase facebook CTR.
Anyone recommend on this day? Need to use celebs in my ads?
I think you're on a crash course for an account ban and very little traction from it all.
Here's some quick points/questions:
1. Have you ever run this type of stuff before? Do you know how to run this safely on FB? If not you're going to lose the account, soon.
2. FYI "No calories" is a lie, I would say nearly zero or something like that, just to be on the right side of false claims...
3. CTR on the lander is presumably because the lander, ad copy, ads etc. suck. Diet is and always will be an evergreen vertical, it doesn't become hot or not on FB, it is always appealing to humans.
4. Are you changing angles already or testing new ones? In general, don't change things frequently, you need to get reasonable data for each test.
5. I would certainly recommend removing Dr Oz if this isn't an area you are highly experienced in...
6. What made you pick this offer? Do you know it converts well? What is the average CVR? Where did you get the lander(s) from?
7. Using celebs in ads... look, it feels like you are jumping in the deep end here without having ever dipped a toe in the shallows and without knowing how to swim. Pretty much everything you are doing is pushing toward an account ban.
Maybe you are experienced with this and running blackhat nutra, but it doesn't sound like it. I would reassess what you want to get out of initial dabblings on FB.
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