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Building & Scaling Own Offer to High $xx,xxx Rev Per Month from $0? (13)

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Alright, this is going to be a fun documentation of the process of building and scaling this offer I created to hopefully blow it out of the park

As I'm writing this, I have a funnel setup that's converting decently. All that's left now is to drive quality traffic through and get some quality optins.

Some details:

Countries
We are interested in leads from 4 English speaking countries mainly (US, UK, CA, AU), and we are opting to start with traffic only UK first. Once we get one country working, we can scale to other countries but with a limited budget, I think starting with one country will give us more usable data as we test.

Budget
We have allocated $10k for the initial tests. Hopefully we can break even with the initial test budget and everything made would be put back into the scaling the campaign.

Traffic sources
Traffic source is up in the air right now, and to be honest, this is the reason why I joined STM - to get some advice on traffic sources as we scale this campaign from experts in the forum (your help with much much appreciated ).

And truth be told, I've been away from the traffic game for a little while. A few years back, I have had experience with:
- ppv
- display
- mobile

However, seeing that the landscape has changed a lot since, I'm very hesitant on which source I should begin testing in.

Affiliate Network(?)
In addition to buying my own traffic, we might also be setting up this offer on certain affiliate networks if everything looks good. Listing an offer on a network is completely new to me though, and I am currently talking to one network owner who has shown interest. We'll see in time where this takes us.

Niche
The offer is in the realm of biz-opp. Though it's vastly different than the typical biz-opp offers if you know what I mean... We believe highly in our product and have many success stories to backup our "claims."

However, because of these "bold claims," both google and fb will not be the place to advertise (actually got a few display ad rejections already from google even though I toned it down tremendously).

So...

>> Questions for the Experts Here on STM <<

If you had an email submit (max 2 fields) biz-opp offer with "bold claims," and you are looking to start testing in UK only... Which traffic source would you start testing with?

What are some questions/concerns I should be asking that I'm not?

I've heard native ads do very well and we actually have articles on new sites that we could use as landers - but native ads would be something absolutely brand new to me and so just wanted to get some experts take before I commit to source.

Thank you very much for your insights!

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Following

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In my opinion, the 2 easiest choices for you are Native and Adult.

1.Native - from what I know, the native ad networks are still pretty tolerant when it comes to bold claims tho the segment is changing too, so if you want to give it a shot, act now. There is a native follow along contest running on STM right now as you surely know, so there are a couple of threads active right now, there is a lot of good info to be picked from those. I know you said native would be totally new to you, but then again, everything will be new to you as you didnt deal with paid traffic for a few years. Assuming the product of yours is ready, you could send some traffic to it directly and you only have to work on the creative to post in the ad networks. Of course it will not perform as well as a well execuded landing page most likely, but then again, you own the product so you should do well with lower CVR than competing affiliates.

2.Adult - its surely more regulated than it was in the past, but as long as you dont promote something flat out illegal, it will fly with majority of the networks. You will be fishing in different waters here, as the surfers intention isnt exactly to reach their financial goals but pretty different ones, but adult traffic can work on biz-op too, it has been proved numerous times The available volume is massive and there is one specific think about adult traffic that makes it easier to run benchmark tests - there are legit mega sites, so you can safely test in a single spot and know that you are not being cheated by some con artist running at you with his bot horde.

3. Affiliate networks - I said there are 2 initial options, but since you mentioned aff networks, let me address that too really quickly - this is a logical step for you, but only when the time is ready, otherwise it can be a veeeery costly lesson for you. First of all, you need to establish solid data about the value of each lead. You need to have data for various sources and traffic types, the differences can be huge. Only when you really know how much a lead is worth for you, over the period of several months and how much of a difference can several traffic types mean... only then approach affiliate networks. Unless you can setup a revshare deal with them

Good luck with your product.

BTW : In case you really believe in your product, want to test adult traffic and you are willing to drop some test budget on it, drop me a PM, maybe we can work something out

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thank for the input @matuloo

yes, since the time i posted, i did a lot of research and seems like native, mobile and ppv were the choices i narrowed down to

- native, for the reasons you listed
- mobile, just because of the volume there is.. and the fact that the goal of my campaign is cpl, not straight sale... which i think would make up for the lower quality leads coming through on mobile (aka, as long as they get in, i can nurture)
- ppv, just because there is good targeting and still relatively cheap... although it seems like the volume of traffic on these networks are dying because of the surge of mobile

very interesting, this is something i did not consider at all

the first thing that came to mind as i read that is being brand conscious. i would not want my brand or product to appear on any banners on adult sites for obvious reasons...

but that's not to say i'm against using pure intrigue banners and letting the landers do the hard work (though, i don't know if i would want the brand to be on the landers either...)

how would the users convert if they remember they came surfing via an adult site?

would the audience after nurturing convert like other methods of traffic generation for the bigger ticket items (which is the end of the funnel)?

lots of questions...

i think a good gauge is what types of offers have ran for months on adult, except for adult offers... anyone know?

thanks for the warning on the affiliate network approach.

you are correct, even though i have some stats and know approx how much cpl i want to pay, i definitely should get a more solid data set.

"have data for various sources and traffic types, the differences can be huge" and "Only when you really know how much a lead is worth for you, over the period of several months and how much of a difference can several traffic types mean... "

those are GOLDEN nuggets

also have not considered a revshare deal... i don't think this will work for us though because the lead to sale cycle is longer than the typical cps offers on aff networks

i'll definitely keep this in mind

the only reason why we want to approach affiliate networks is to find good affiliates... so if we can work something out, that will be wonderful

again, i've never looked into adult at all... is it possible to do a more "brand-safe" approach on adult at all?

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I have posted it somewhere already, but dont really remember what thread it was, so let me sum it up again really quickly.

I see these types of non-adult offers promoted to adult traffic all the time : Nutra (skin care, muscle), Bizopp, Sweeps (win iphone, vouchers), app installs (antivirus mostly), Gambling ... Its true that app installs and some sweeps are cloacked usually or being ran on pops - BTW: do you know that pretty large part of pops that you will buy from whatever network will be adult? And same goes for redirects. Pops and redirects are resold across networks quite a lot, so sometimes its hard to figure out where the hit actually comes from.

I have seen a lot of bizop banners tho, so obviously it is working for some people.

To be honest, I dont understand the whole hysteria about brand recognition and adult traffic - I understand that the Bank of America probably doesnt want to run ads on pornhub, but how could advertising on adult sites damage some small bizopp brand? So Im surfing some BDSM site and see your ads so Im the fine guy and you're the unreliable person for advertising there Can't imagine people to think along these lines to be honest. For these people, porn is part of their way of life, majority of them doesnt see it as anything bad so I doubt they will be prejudiced towards products advertised there. From my very personal point of view - I tend to consider a clean banner ad on a pornsite to be more "ok" than a chained popunder on some mainstream site with 10 backbutton redirects and JS alerts.

I see where you are going with not placing your brand on a banner, thats probably a good idea, but when you route this through a landing page, I wouldnt be afraid of brand damage at all.

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Close relative of adult traffic - I've seen bizopp banners pop up repeatedly on torrent sites (where I was, of course, doing... research.). I don't run bizopp as a vertical myself, but they ran consistently for long enough that there's a solid chance they were working. May be worth a test.

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Yup, torrent sites are a good bet too, you can target some of them through exoclick, so make an account there if you want to test adult too, exo is the biggest adult network and they have a lot of torrent/filesharing traffic too.

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i trust you...

"long enough"

i see you have been researching this on torrent sites repeatedly over a period of time

ahhah, i kid, i kid...

another great idea indeed

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did not know that large part of pops and redirects from whatever network will be adult - another nugget!

first off, we are not aiming to be a small bizopp brand... this is going GLOBAL and it's going to be as famous as trump... ahahah

and yes, i see your point about being prejudiced or not on products being advertised

our target audience is definitely male dominated, guess that's another plus on these channels

btw, i had to look up for bdsm was... ahaha no, i didn't google image search... i found it on http://www.urbandictionary.com/define.php?term=BDSM

yah, the face of our product probably doesn't want his picture appearing all over adult sites, so on banners is definitely out of the question.

like you said, perhaps this might fly on landers though.



a big question still remains for both adult and torrent traffic:

as per finch, the wealth vertical has two categories:

1) WEALTH: GENERAL MASS-MARKET PRODUCTS - Popular Offers include...

2) WEALTH: SPECIALIST PRODUCTS - Popular Offers include...

our product would i would say is in between the two categories, but leaning more in the specialist products.

our goal is to build a brand, a long-term asset, almost on the opposite end of the typical rebill subscription that crash and burn after a few months

it's almost like selling a newbie guide to affiliate marketing...

if we are pushing this to mass market (adult and torrent traffic belongs here, correct me if i'm wrong)...

the first sale to them is not the newbie guide itself... but rather the selling affiliate marketing itself and why they should get into it

then... after they are convinced affiliate marketing is a good idea... then comes the selling of the newbie guide to affiliate marketing

guess the question becomes...

would adult and torrent traffic work for selling say, a newbie guide to affiliate marketing video course?

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Im afraid only a real test can answer this question. The base is clear, these are real people and if you sort them properly with the LP, there is no reason for them not to convert in the end. If they shows some interest by clicking the ad, or through the LP and then subscribing for something, they can return later on when they are not distracted anymore I mean, these are not some weird aliens, these are regular people who just happened to surf porn sites when they saw your ad The only downtime of this traffic will be lower conversions, because frankly, they wont be as interested as some properly targeted facebook users. But then again, the price should be X times lower too, so it should balance itself out in the end.

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Love the thread, it is really really insightful to see the advertiser's point of view on all this.

I don't have much knowledge on this, but I can say this: 30DayChange offer has been running banners on uTorrent for months on up until this day. Most of the banners seen is some permutation of hot women, money, and cars.

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How is the test going?

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Any update- excellent thread. I am debating the same thing

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