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CPC Floors on Native Networks (11)

02-26-2016 04:47 AM #1 neta_oren (Member)
CPC Floors on Native Networks

Hi,

i'm fairly new to Native but due to the offers im promoting I need CHEAP clicks.

I know that many of the native networks now have floor CPC prices as:

Outbrain : 0.03 USD
Taboola :0.02 USD

Especially for Tier 3 countries thats too much . What is your experience on pricing? Any networks there without floor

Cheers and thanks

02-26-2016 01:49 PM #2 wiifmdude ()

Wow, I've just been quoted 0,25€ CPC by a Taboola manager 2 hours ago... (for 2 GEOs, 1 tier 1 and 1 tier1/1.5 ;-) think one of the main EU GEO).

They also want me to test 1 month at 65€/day (so 2K total) with an exit after 7 days if it doesn't perform... I have the feeling they try to screw me up a bit !!!

02-26-2016 04:05 PM #3 neta_oren (Member)

Wow - man yeah better be careful there.

For me just new to Native, but so far seems expensive. been loosing -50% ROI on Outbrain right of the bat

02-26-2016 04:11 PM #4 sebastian_r (Member)

Originally Posted by wiifmdude

Normal price that you got qouted, budget on the lower end what you actually need to make it work. Anyway, wouldn't start out with Taboola, there are more aff friendly networks.

02-28-2016 02:30 AM #5 neta_oren (Member)

Which ones?

03-02-2016 06:59 PM #6 whats1thingnow (Member)

Originally Posted by sebastian_r

Normal price that you got qouted, budget on the lower end what you actually need to make it work. Anyway, wouldn't start out with Taboola, there are more aff friendly networks.

which networks are easier to start with?

03-04-2016 02:19 PM #7 shodka8 (Member)

Yes. Which ones?

03-04-2016 03:06 PM #8 orisin1 (Member)

I don't understand Taboola's account managers, they contacted me a few months back to run their widgets on one of sites, I was interested but they told I would need to sign a 2 year contract and buy 20% of the traffic coming into my sites from them. Someone should tell them , there are alternatives. If your'e looking to buy content.ad and revcontent are good but you'll have to spend there to get attention.

03-04-2016 11:02 PM #9 whats1thingnow (Member)

Originally Posted by neta_oren

I know that many of the native networks now have floor CPC prices as:

Outbrain : 0.03 USD
Taboola :0.02 USD

Especially for Tier 3 countries thats too much

. What is your experience on pricing? Any networks there without floor

From my research:

Outbrain : 0.03 USD (confirmed)
Taboola :0.02 USD (confirmed)
Content.ad: 0.05 USD (desktop)
Yahoo: 0.05 USD

03-05-2016 06:05 AM #10 hephaestus (Member)

RevContent: 0.01 USD

pro tip though: if you're doing big volume on some of these networks, you can negotiate a lower CPC floor.

03-28-2016 10:41 PM #11 theaffdoc (Member)

This is the wrong question..."how little can I spend to make money," and I see it so often in discussing native.

Look: Native is used by not only high-volume super affiliates, but BILLION DOLLAR corporations to sell tons and tons of products. Just like TV...why the hell would valuable placements cost $0.01 CPC...those placements are complete and utter shit. If a placement from $0.01 - $0.10 CPC made 30% ROI, it would QUICKLY become a $1 CPC because a brand advertiser would swoop in, see the value, and monopolize it.

And, what if you say "I'm just testing..." no, you're not. Try it. Test @ $0.01 CPC and then take that campaign to the proper $0.30 - $0.50+ CPC, your CTR will vary & so will you CR, because the placements are totally different. That's not a valid test.

This is why so many people suck at Native - good sites are expensive.

Think about it - what makes something "expensive?" IT'S VALUABLE!

And, what's valuable in the world of advertising? Converting customers!

Seriously - so much common sense goes out the window with affiliate marketing, no wonder so few affiliates make it...

And unless your offer is $30+ CPA, forget using Native

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