Hi guys,
For those of you that do content marketing but not only, I believe the info bellow is so helpful !
Adaptive content can get to some amazing levels that the user would receive a call for action adapted to his device, like 'click' on Desktop/PC and 'tap' on mobile/touch screens.
You can match the content to the user needs, in its very substance not only in a responsive aspect /design .
But what does it mean, adaptive content? "Adaptive content is content that can, at each instance of use, change (adapt) – not just in appearance but in substance – based on a number of factors.
Device (operating system, mobile, tablet, desktop, screen resolution)
Context (time, location, velocity, humidity, temperature)
Person (age, gender, stage of life, language, relationships)".
"How to get started with adaptive content ?
1. Pick your context factors. Prioritize one or two context factors that you want your content to adapt to. What kind of personalization would your customers most value? See Karen’s list above for some of the many possibilities.
2. Pick your content variations. Decide which content variations your content developers need to create consistently. For example, you might need “longdesc” and “shortdesc” text for every product or every podcast. You might need a set of device-specific terms, like “click,” “tap,” and “say select,” in every set of instructions. Start with the high-value variations; get those working before adding more.
3. Pick your business rules. Adaptive content “has to know when it should change,” Noz says. “That means defining rules that will tell your system when to display what content.”"
The full article : http://contentmarketinginstitute.com...ent-customers/
cheers,
ilana