First of all, I can imagine how awful it must feel to be out of pocket $150K.
That said, if you had agreed to the T&C's which--I am assuming from your post--states that they do not need to pay you if they uncover noncompliant activities, then I am not sure what legal grounds you would have to sue, especially under UK contract law.
I don't know how familiar you are with English law, but in most instances, the loser of a court case also has to pay the legal costs of the winner, and in a fairly open and shut case like this, the other side can decide just to massively rack up their own legal costs because they know that they will win, and this can easily end up costing you half a million dollars.
You definitely should try to negotiate with them to see if you can recover some of that amount, but I would strongly advise you against threatening any court action or actually taking them to court, as that could potentially bankrupt you.
Oh, what a huge hole in your cash. Holy shit!
Hope you can win with your lawyers.
Hope you can solve this. I want to add my concerns about issue generally. Getting paid is another issue which we really care hard today. This must be a new skill in our skill set to be a successful affiliate? Maybe. As a network, you have your T & C and lawyers. I know it is same situation, you lose money but you have better ways to maximize probability of getting paid.
But, what about individual affiliates? How we can protect us to not getting paid?
I hope you an easy solution and getting paid.
@cmdeal, wow.
Wow, that must suck
Hopefully you can get some of that with your lawyer. Best of luck!
Apart from a lot of money, it has costed my team and me a lot of time so I prefer the lawyers to negotiate with them and find a solution, in or out of court.
What you can do as an affiliate
1. Work only with networks who have been in the business for +5 years. A company that survived that amount of time is solid as otherwise it would not be around anymore.
2. Split your traffic among various networks, even for the exact same offer
3. Negotatie fast(er) payment terms with your network of choice once you start delivering decent traffic (you need to make a minimum of 2,500$/week in order to even talk about this)
4. Do your research on them. Check their linkedin page, who works there, check on STM or FB (Group: people who don't pay), etc. Be a Sherlock Holmes
Whatever the outcome of this situation, this won't bankrupt us. Not even close.
But thanks for the tip.
What correspondence have you had with them? Calls? Emails? Book a flight over and try and get a meeting set up with either Booking.com/AffWindow. Was it Booking.com that caught one of your affiliates brand bidding or was it AffiliateWindow themselves? Have they showed you evidence?
Make clear you'll be booting the affiliate off your network for breaking your rules, show you vetted them and they lied to you. Show them evidence (maybe even chats with said affiliate) to back up your claims they only sent 50 leads.
Rather than go full force, keep trying the nice approach. Get in touch with everyone you can in AffiliateWindow, if you keep hitting walls go to Booking.com. Make sure they both know you'll be sending them a lot more business in the future and this won't happen again.
The nice approach can work. If that fails, suggest a partial payment at the very least.
site:linkedin.com + "affiliate window"
I can see both sides of the argument, the fair thing to do would be meet somewhere in the middle.
Goodluck!
Really sorry to hear that.
TC's are basically the way out of everything. All they have to contain is "We reserve the right to update this T/C anytime without notifying anyone" and done deal.
Oh wow. That sucks.
Hope for a positve outcome. They should at the minimum pay 50%-80% of the $154K
Their T&C are +20 pages long and somewhere in there, in the really small print is a clause saying they reserve the right to cancel all transactions - not just on one campaign but on ALL campaigns - if one of your subaffiliates breaks the rules on ANY of their campaigns.
In our case: one affiliate delivered 60 sales that we were more than happy to cancel as they indeed broke the rules (booking.com doesn't allow brand bidding) but the other 10,913 sales were all approved by them, and then subsequently reversed.
They just made themselves 154,000$ extra margin which of course is sweet but given that we delivered those numbers in just two weeks, they could make way more money if they would let us keep running traffic.
Not sure if your situation fits the criteria but the UK does have this option:
https://www.gov.uk/make-money-claim-online
AffiliateWindow is registerend in the US where every party pays for its own legal costs. Trading address: 921 E. Fort Avenue, Suite 200, Baltimore, Maryland, 21230, USA
But it seems after all we will find a friendly solution (settlement), which is always better.
Good to hear you have found a friendly solution, I found it unbelievable they would hold back all the commissions just because of 50 rogue sales!
this is the reason to run multiple account fully seperated generating smaller amounts.
Such affiliate networks are the worst, in germany we have some with the most famous brands but their guidelines suck big time restricting every possible marketing strategy.. you wait like 3 month for first payment and getting banned 2 days before payout
Why did not you run directly with booking.com directly? They pay 40-50% commissions if you give them large no of sales. Also, They aren't as dumb as affiliate window to ban the entire leads .
Totally agree. I don't understand how these guys are still in business. Companies like Zanox and Tradedoubler are the worst, worst, worst to work with.
Superslow payments, a million restrictions, unresponsive/arrogant AMs and they can kick you out at any moment without warning.