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Help me! to Profit this Mobile Sweeps & Pop Campaign (11)

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Hi, I'm a newbie, just start for first campaign, hope anyone can help me to get profit for this campaign.

Campaign details:
Here are some basic info about the campaign:

Traffic source: PopAds
Vertical: Sweeps
Offer: Win an Shopping
GEO: TH
Payout: $0.12
(I want to start from very low payout because I don't have more budget)

Budget: $15/day
Bid: $0.00171 CPM


// Voluum campaign setup:
Start with 1 campaign
6 Angle & Landing Page (difference style from Adplexity and add some improvement)
3 network = clickdealer, mobvista, F5 (same offer)

// Day 1
Spent = $10.35
Revenu = $3.52
Reported impressions PopAds = 9,288
Tracked impressions Voluum = 6,911
Clickloss = 2,377

Result
- 1 LP outstanding (after run for 10x payout)
- 1 Network outstanding
- Blacklist 12 placement after 3x payout (use Amy's tool from this thread http://stmforum.com/forum/showthread...rt-2&highlight)




*** Questions
How about my campaign setup?
How about my budget? too little?
Can I use 10x payout method to cut landing page (I'm not sure for $0.12 payout case)?
Which factor I should to consider to cut except placement? When?
Can I use Amy's tool (that I use to cut placement) to cut others factor?
When to add landing page to against with the best one?
Any suggestion?, to make this campaign profit and scaling...

THANKS

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Nicely done! And you've made a lot of progress! Down to the best offer and lander already in just one day - this is what happens when you choose a low payout offer to practice with - you can test things to stat sig in short periods of time and learn a lot faster. And low payout offers can be very profitable when they convert well!

Campaign Setup: Multiple offers + multiple lander styles = very good. The only thing to note is that you may not want to use that spreadsheet calculator just yet. Placements are only as good as your offers and landers, so you can't really judge how good a placement is, until you're using a good offer+lander. Especially if those placements were giving you a lot of traffic before, you would want to consider opening them up again to see whether they'll be profitable with your best offer+lander combo.

Try not to use that spreadsheet until you've got a good enough offer+lander, otherwise you may cut out placements that may be profitable with a better lander + offer.

But of course, if you see a placement that's REALLY draining your budget and not converting, feel free to cut it anyway.

Campaign setup is great.

$15 budget should be good for now - you managed to finish a round of lander testing plus offer testing in one day. This should tell you your budget's good enough!

Why use the 10x payout method to cut landers when you could be using the split-test calculator? See this post for details.

Regarding cutting placements - as discussed above.

That calculator spreadsheet you've been using to cut placements, can be used to cut banners, as well as stuff like OSs, devices, browsers...even for dayparting. Again, keep in mind that you can't fault the traffic unless your offer + creatives are good enough. So how do you know they're good enough? When you see a large enough portion of the traffic convert, it means your offer + creatives are good enough. In other words, try to optimize your funnel first through split-testing creatives and offers, and THEN cut all the unprofitable stuff using the spreadsheet.

There are exceptions though - for example if an OS is converting so badly that you know it would take too much effort than it's worth to optimize it, you may want to cut it early on.


Suggestions on what to do next:

1)Most of your traffic is for Android and IOS. Could you drill down into your stats, for Android -> Landers, and for IOS -> Landers. See which landers are doing the best for each OS. If you're seeing different trends, i.e. different landers are converting the best for each OS, then it would be worth the trouble to test each OS separately. This approach will allow you to maximize your ROI for each OS.

2)Do the same exercise for offers: Drill down to Android -> Offers, and IOS -> Offers. Again, see if trends are the same or different. If different, it may be good to continue running offers and cutting for each OS separately.

3)Do the same exercise for the 3 major ISP/Carriers (Advanced Wireless Network, Total Access Communications, and Truemove) and offers. So Advance Wireless Network -> Offers, etc. Look for and compare trends.

If you can post screenshots for all this, we'll take a look and decide what to do next. You've picked a great geo on a great traffic source, and you've made amazing progress so far. Let's see how far you can take this!


Amy

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@vortex Thank you for your kindness, the great suggestion...

// Day 2
After get the best lander + offer that make a small profit,
Today I will .....
- re-open blacklist to testing again
- add 9 lander to test (developing from the best LP)
- start running for ROUND 2

// Day 3
- after get some result I can cut bad 3 LP, so still have 7 active waiting for more traffic
- Now this camp. get 28.42% ROI by cut only some LP (Round 2)
- after get result today, I'll....
- cut bad placement and other factor
- follow Amy's suggestion : drilldown to OS / ISP and separate camp. to test

This's result after running Round 2


Drilldown > OS > Lander


Drilldown > OS > Offer > trends are the same for all

Drilldown > ISP/Carrier > Lander



** Question
1. If some placement show whitelist (in spreadsheet), Can I do whitelist camp. now?
2. Why traffic spot to just some placement?, it's not spread to equal to others. This's good or bad? (see img.)


3. Do I need to send landing page pre-approve to my AM?
4. When I can cut OS / ISP ?

and Any suggestion more....
THANKS

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I've looked over all your stats. It may be a good idea to test landers for Android and IOS separately, because it looks like some of the landers that are converting well for one OS, isn't doing well for the other OS.

However, since you got to 30% ROI without split-testing landers separately by OS, I would say don't bother! You don't need to use this trick to squeeze out extra ROI to get green. You can still test OSs separately to maximize ROI, but it's extra trouble you may not want.

Congratulations on the 30% ROI by the way!

At this point, I would suggest to focus on using the spreadsheet to blacklist placements to increase ROI further.

You CAN start a whitelist camp if you like, but it's optional. Because you're already in profit, you can just keep blacklisting placements.

Run the campaign for a few more days to cut out bad placements first. THEN think about cutting OS/ISP etc. - and ONLY based on data collect after you've cut out the biggest bad placements.

You can open up your daily budget as well - for example increase it to $30/day or more. If you do this, it would be best to check placement stats a few times a day to see if there are bad placements ready for cutting.

Exciting times ahead!


Amy

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@vortex
I have some question

1. I'm confusing now because from the last rep. I just get 30% profit for my campaign, but 2 days later I got email from Popads about the main best placement that give me 30% profit will not send traffic anymore, after that ROI decrease to just breakeven or loss in some day. How should I do with this situation?

2. From your suggestion, I seperated campaign for IOS and Andriod but I'm not sure that How to set this campaign? only whitelist placement or all placement like main campaign? and how about other element OS, ISP etc....?

3. After I open new whitelist campaign with 7 placement but it send very small traffic running, how to solve this problem?

4. Now the thing I do everyday is cut placement for Main campaign but got the same problem like question 3 even I set budget $30/day as your suggest and increase bid from 0.0017 to 0.0050 but traffic still run slowly. please advice....

and any suggestion?

THANKS

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1) The reason for this is that perhaps another affiliate bought the traffic directly. Meaning they contacted the actual owner of the website to buy all of their ad inventory. Think of it this way, let's say PopAds tells the site owner: "We'll pay you $100 every day for popunders to show on your website" and let's say that placement is very profitable for me I'll go over to the site owner and say "I'll pay you $200 every day for popunders on your website." The site owner would be more willing to work with you. But with that being said, I think it's important to show your credibility to the site owner. Perhaps paying site ad inventory in advance(3 days advance). So I'd suggest if you find a placement that works, definitely try to reach out to see who the advertiser is. Here's a website that helps you find publisher because popads doesn't display the site.

- This is the siteID code for Popads to display within HTML: _pop.push(['siteId', xxxxxxxxx]);
- Go to https://publicwww.com/ to get a free subscription and input that code within the search query to retrieve the result with the website. Some of them don't work for me, but if you can find the placement that is generating the majority of traffic for you then you're golden.
See example below:



2) The idea of separating your campaign between IOS and Android is for a few reasons.
2a) Splitting the bid landscape between IOS and Android. By doing this your narrowing your targeting down much better than targeting just RON.
2b) I would run RON using all placements for IOS and Android that way you get a whole plethora of placements to determine which ones are worth promoting vs which ones you should blacklist.

3) Are those 7 placements you're using generating giving you a lot of traffic before you whitelisted it? If so, I'd try the method I discussed in point #1. But, if you're really use 7 placements, are you sure you're bidding at the top spot? It should be more expensive to bid, but it'd relatively cheaper because you're not targeting bad placements.

4) In terms of bidding once you start blacklisting placements, it would be sensible to raise your bid up in my opinion because you're getting rid of bad placements in the process while increasing your bid to potentially get better quality traffic.

Hope this all makes sense.

Simon

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Simon's advice is great. (I didn't even know there was a way to find out the actual urls for popads placements!)



Now that your campaign is no longer doing 30% ROI, and you're not getting enough traffic. We need to change our approach. Here's what I would suggest:

1)Set up a few campaigns at different bids to find out which bid will give you the highest ROI. Popads' traffic estimator will tell you what the "average bid" and "highest effective bid" are. Pick a lower-than-average bid, average bid, and a higher-than-average bid, and spend $10 on each. Then pick the one that give you the best ROI to do more testing.

2)After you know which bid gives you the best ROI, pause the other camps. Use that camp to test more offers (using your best lander). Use the split-test calculator to cut offers until you only have one left - that's your winner.



When you have some stats after step 1), please post the following and I'll look over them for you:

1)Drill down into Mobile Carrier -> Offer, and see whether some offers are performing especially well/bad for certain mobile carriers. Also note the differences in CR between wifi and carrier traffic.

2)Do the same with ISPID -> Offer. (ISPID is a popads tracking token - I hope you had added those to Voluum? If not, you would want to!)

3)Do the same with OS -> Offer.

4)Do the same with Offer -> Lander.

5)Do the same with Browser -> Lander.

6)Do the same with OS -> Lander.


TH traffic on popads is great - you can make quite a bit of money if you have the right offer and targeting. It's one of the top geos on popads in terms of traffic volume.


Amy

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@simon_89 Thank you for you great tips, but that 30% placement was gone and can't search to see any site. I tried for others some placement and it's worked. I'll use this tip for the next profit placement, very useful tip.

@vortex
Question 1)

I'm not sure, Can I do like this?
I'll set 3 camp. with...
- lower avg bid 0.0041
- avg bid 0.005651
- hightest bid 0.055000 (this's x10 from avg. I'm not sure it's right or wrong?)


Question 2
If I got winner offer that outstanding since round 1, Should I open it back to test??

THANKS

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Looks good to me!



Shouldn't be necessary.



Amy

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@vortex
after I run separated camp.
lower avg bid / avg bid / higher avg bid
lower avg bid = almost no traffic, it's cost only 0.04 and stop running
avg bid = ROI -18%
higher avg bid = -47%

so I got the winner = avg bid camp.
and this's the result when drilldown to Mobile Carrier / OS / Browser / ISPID
(No offer drilldown because of I got winner offer that outstanding since round 1)

Lander


------------------------------------------------------------------------
Mobile Carrier


Mobile Carrier > Drilldown DTAC > Lander


Mobile Carrier > Drilldown TrueCorp > Lander


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OS


OS > Drilldown IOS > Lander


OS > Drilldown Andriod > Lander


------------------------------------------------------------------------

Browser


Browser > Drilldown Chrome Mobile > Lander


Browser > Drilldown Mobile Safari > Lander


------------------------------------------------------------------------
ISPID


ISPID > Drilldown 387942 > Lander


ISPID > Drilldown 1771 > Lander


ISPID > Drilldown 667 > Lander

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Very nice! Thanks for all those screenshots!


Some observations:

-DTAC and True are both major traffic segments that are responsible for the bulk of your traffic, AND both have at least one lander in the green. However, the lander performance trends are not consistent between the two carriers - i.e. landers that are doing well for one are different from landers that are doing well for the other.

-Major OSs are IOS and Android (as usual) and both have at least one lander in green. But again, lander performance trends are different for the two OSs.

-As for browsers - I'm not seeing any browser that's draining budget and not converting, so let's not touch them for now.

-As for ISPIDs: 387942 is True, 667 is DTAC, 1771 is Total Access Communication PLC, and 612463 is AIS.


So what you can do is set up 6 camps, each targeting a single carrier/ISP and OS, i.e.:

-Android+DTAC
-Android+True
-Android+Total Access Communication PLC
-IOS+DTAC
-IOS+True
-IOS+Total Access Communication PLC

You can just set the bid for all 6 camps to the same bid as your original camp. Once you've cut some landers and the camps are in profit, you can always copy each camp a couple times to test bids.

To not "waste" the data you've collected so far, you can drill down to just Android+DTAC lander stats for example, and use the split-test calculator to cut some landers, then create the new camp using just the remaining landers. Same goes for the other 3 camps.

The reason for setting up separate tests to cut landers separately, is because lander trends are different between the OSs and the carriers.

You may also want to set up camps for Android+AIS and IOS+AIS - drill down to ISPID=612463 to see the lander stats, and if you see at least 1 lander in green with a good enough ROI of say 30%+, then set up camps for this too.


I see 3-figure days on the horizon...



Amy

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