This post was inspired by rickcorp When I am inspired, I write like 200 words per minute, it only took 5 minutes for me to write the stuff below; but it speaks a great tale of my experiences over the years, which I'm very sure many will agree with.
Welcome to the world of white hat marketing. In this world; you can't throw around bullshit claims, you can't spread lies, and you can't use click bait like Oprah.
You have to use honest ads, honest words because you want the customer to come back, and spread the magic we all know as Word of Mouth.
Sure, cash comes easy when you do things like "OMG SHE LIED!" picture of ELLEN, linked to a fake news article on CNN about how she didn't really do botox, but instead used this magic cream to look 20 years younger.
You cannot be like "YOU HAVE A VIRUS!" install this app and clean it.
You can forget about the angle "YOUR PHONE IS SLOW, SPEED IT UP!"
You can't use "YOUR COMPUTER HAD A FAULT, YOU WILL NOT BE ABLE TO USE IT UNTIL YOU CALL MICROSOFT TECH SUPPORT AT 1-800-RIP-ME-OFF" or you can't say "YOU HAVE BEEN
CAUGHT WATCHING PORN, THIS IS THE FBI! WE HAVE YOUR DATA! If you feel this is a mistake and you DID NOT VISIT PORN SITES WITH CHILD PORN call this number now, so our technicians can assess the damage and clean the illegal content from your computer!"
All the above angles work like magic, (ENJOY!!!) but they won't get you happy returning customers; or long term profits - so you can live the affiliate life style, put your feet up, and take pics by a pool with your drink in hand like you see many affs post on FB of their sexy hairy man legs.
With campaigns like this, you will get banned, you will need 1000s of credit cards if not more, you will constantly have highs, really highs (my high being 17,000$ in 1 day profit), and then constant lows where you feel like you just got fired, and the dude at McDicks earns more than you!!
Yea that's blackhat for ya!!
Whitehat, albeit not so easy, in fact VERY hard because you do really need to know marketing, you can't just use scare techniques.
I have campaigns running now for 7 months on Auto generating XXX per day on their own; guess what, with ZERO worry. I have no worry about being banned, losing my funding source (credit card) because its legit, and customers who buy the product love it and tell their friends.
I am not saying whitehat is a 100% free ride; and time spent snapping hairy man leg photos by the pool with your favorite drink; but its stable.
Sure you have to refresh creatives, think of things like where else is my audience, and keep maintaining the campaigns - but they help build moats that ensure you won't feel like you got fired from your job.
Morale of the story, if you want XXXX per day stable; think blackhat > money to generate funding for whitehat, and whitehat > long term stable ride.
PS: Pic of sexy man legs you will find here