Hi, silly questions but I signed up to a native ads network that would do well with the offers I am doing on PPV (I spied and came across there ads running offers I am also running). However I have 0 experience running native and they asked me that even though there are CPC based traffic sources, the are also result -oriented and launch campaigns based on clients cpa goal.
I passed on my landers and offers for review and they came back saying what is your desired cpa goal. I don't want to start off like a dumba** so in this case what would I say or how would I calculate CPA?
P.S I have also this PPV traffic sources asking for a cpa goal on managed sources.
Well, what CPA do you need in order for this to be profitable and worth your time/effort/risk?
CPA like Cost Per Action - so if in your case, the desired conversion point is a free lead - how much are you willing to spend to get 1 free lead - thats your CPA goal. This should be less than you are paid for the conversion from the affiliate network, otherwise you wont be profitable.