Home > General > Affiliate Marketing Forum

For those with a team managing your campaigns, how did you make the transition? (5)

02-21-2016 05:25 AM #1 alfiss (Member)
For those with a team managing your campaigns, how did you make the transition?

Transition from someone doing everything yourself, to outsourcing, to getting a team to handle for you.

I'm (pretty) sure barely anyone started out in this industry hiring 5 employees to start launching and managing campaigns while you had no clue what placements or landers even are.

You may either be someone that entirely hands their campaigns over to employees, or someone that creates systems and gets cheap(er) workers to come fill them in, while individually never knowing the whole big picture. I'm guessing there's no right or wrong way to either, but curious how'd you make the transition to where you are now

Will it be just hiring 1 person from oDesk and teaching everything? Or finding a family member? Or have 5 separate positions (lander, creatives, media buying etc) and hire 5 guys from oDesk to fill them in?

How'd you guys make the transition?

Would love to hear your thoughts

02-21-2016 05:58 AM #2 iAmAttila (Veteran Member)

Its enough to have a campaign setup person an optimizer and a designer.

02-21-2016 07:40 AM #3 alfiss (Member)

Thank for chiming in Attila!

Designers are relatively easy to find, campaign setup seems pretty robotic that any VA can handle.

Optimizing seems to require more thinking and assessing, was your task list and process really drop dead systematic before you hired your first optimizer? And how'd you usually screen and look for one?

02-21-2016 08:00 AM #4 Aymeric (AMC Alumnus)

What I can say from what I tested, is that having full time employees in your office might be a pretty bad idea if you are in a country with high taxes on salary.
When your campaigns are profitable that's all good, when it s getting harder, it can be a huge amount of stress, even more if you can't fire the guy when/the way you want !
The only advantage of in-house is that you can "control" what they do a bit more but in my case, I won't hire in house again.

And for outsourcing, you have to restrict their access to the minimum infos, for designing it might be good for example but I think I wouldn't grant access to numbers for example.

02-21-2016 09:13 AM #5 iAmAttila (Veteran Member)

Quote Originally Posted by alfiss View Post
Thank for chiming in Attila!

Designers are relatively easy to find, campaign setup seems pretty robotic that any VA can handle.

Optimizing seems to require more thinking and assessing, was your task list and process really drop dead systematic before you hired your first optimizer? And how'd you usually screen and look for one?
You want a problem solver, someone who is analytical and good with identifying patterns and reading data.

Home > General > Affiliate Marketing Forum