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Lead Generation on Google for BannersLanders.com - Day by Day (42)

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On 02/17/2016 I posted this question -> http://stmforum.com/forum/showthread...Cast-your-vote!

To document the process comes this case study. Here I will show you how we run a lead gen campaign from A to Z.


Objective:

-To get customer leads for B&L - $40 landers, $5 banners

Target Demographic:

-Affiliate Marketers just like you and me

Approach & Materials:

-9 Angles [you can read here]
-5 different targeting methods on Google Display Network
A - Custom Affinity based off top affiliate marketing forums
B - Custom Affinity based off affiliate marketing tools
C - Keywords - Affiliate Marketing Bloggers
D - Keywords - Affiliate Marketing Forums
E - Custom Affinity based off design services like BannersLanders.com
-2 HTML5 Banner Creatives

Structure:

-One campaign for each angle, and 5 ad groups within for each targeting method. The same 2 ads in each.

Budget

-$20 per campaign per day, total 5 day run.

Tracking & Stats

-We are using Google Analytics, Google Tag Manager, and Adwords Conversion Pixel

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Yeah A5 looks very slightly in the lead at the moment, although I suppose its not had the same level of impressions as the rest, and like you said, it's not worth jumping to conclusions just yet.

I actually think its the "$40 Landing Pages, $5 Banners" part of that advert which is the reason it is doing better, rather than the "we won't dissppear on you!". It explains your full service with costs involved. Also, I think the word "landers" is not as strong or as explanatory as "landing pages".

You could try an extra advert such as "Top affiliates trust our $40 landing pages and $5 banner service".. thing this will get some eyeballs of people in the industry you are targeting.

Can you post your landing page?

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Lander is www.bannerslanders.com main page.

We are trying to cast a wide net here to find the best placements to bring in more affiliates (same type of demo like this forum)

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I would have really expected that from 1123 clicks you should have got a conversion. However, looking at your landing page it could certainly do with some work... it's way too heavy on text and lacks credibility. It might be worth getting an explainer video done on fivver and making a squeeze page with some bullet points and a strong CTA.

There's a load of potential here with banners for targeting businesses as well as affiliates..

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Mate you really need to fix your mobile lander too.

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Its bannerslanders.com; made mistake above.

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Thanks for your help and suggestion. Hope you viewed the right site as I linked the wrong URL. www.BannersLanders.com

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I still agree with dazed1; the LP doesn't inspire much confidence in your firm's ability to create converting designs. Maybe even start by throwing up a simple parallax homepage and see if that gets more conversions. A few testimonials, samples, and more pictures would help as well. Hope to see the progression of this!

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Welcome! Yeah, I went with the link in your signature.. I forgot to add a comment about your broken link too, my bad!

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Another way of advertising your services - knock up a quick infographic on "10 ways to increase banner CTR" and make this a lead gen funnel - those 1123 clicks wouldn't be wasted, sure you would have got a nice list running from this.

You could then follow up on those emails with your service and explain how much of a time saver it can be... I would also offer an angle/copy service off the back off this... so much potential

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Mr.Attila, I'm really looking forward to this case study, but this can't possibly be your landing page for this case study, can it? I most certainly hope not!

If this is the landing page you're using, here's some basic feedback below:

- The first thing that strikes me immediately is that this really doesn't look like a 'real' landing page - I wouldn't slap the entire copy in 1 column. on a 1920 resolution the rows are way too long, you can get lost in there, and it's very hard to reach the next row.

- Why is everything sort of "greyed-out" and hard to read? Also, 14px body font-sizes have been gone from the design world for a few years now, bump that to at least 16px, and use a darker grey.

- But the biggest isue, by far - why are there no proper CTAs? The green links are fine and dandy, but why no actual buttons? Currently you have your order button right next to about us, well-hidden in the main nav. When you switch to mobile, it's pretty much gone unless you perform an action or an extra step, e.g. clicking the menu icon.

- You have one big main headline with a nice green background “Fast, Cheap, Reliable – Design Service for Affiliates”, but why are there no other bigger headlines and clean content segregation? "Our Services & Pricing" is the next one in line, and somewhat properly visible, but the rest of the headlines seem completely hidden - Prices, Process, Accepted Forms of Payment and so on, they all seem very important, yet they are 14px in size. I would use 32px+, at minimum, for all the headlines.

- You have no images anywhere. I bet my ass you would see a big conversion boost if you added even some simple "Paypal, Paxum, Payoneer, Skrill/Moneybookers" logos, and a few testimonial pictures, combined with proper CTAs.

- There's a font inconsistency, your logo text uses some serif, yet everything else is a sans-serif. Also it might be beneficial to have an actual, proper logo. Adds trust.

- You should find a way to easily guide the user's eye from one element to the next, instead of having it all in one piece, with the same looks.

- This is what the page looks like when I shrink down the window to say, iPhone 6 size:



Your header is eating up most of the page and hiding the important bits.

- Why not make the Q&A a bit more prominent? Another conversion boost and added trust.

- Add in some seals, graphics, money-backs, proper CTAs, proper layout and this will convert much better. Even if you get some random themeforest theme and mod it in 10-15 mins, you should see better results.

- Get a simple sales video done? As suggested above.

I'm not going to go into the About pages, nor the order form because this post would get twice as long, but I hope this helps.

I understand that whenever you're good at something, you often times neglect your own personal projects. This is probably the case with 90% of designers/coders and whatnot, I'm guilty of it as well - my personal blog/portfolio has been under construction for the past few years, using random ready-made themes. You guys are experts when it comes to running affiliate campaigns, but that's not the case for personal projects.

I'm also willing to offer you a redesign of your current page, free of charge(you'll have to code it though), it won't be anything groundbreaking, but just so we can all see the difference it makes.

Please don't take this the wrong way, it's just meant to be some constructive criticism because I just cannot simply stay back and keep my mouth shut when I see a bad design.

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Shishev lord of design strikes once again!

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I KNOW this seems silly a noob saying something among all these pro's. Yet I must ask why adwords? From what I know a few others they get profitable data from bing campaigns because it is much cheaper and when they have enough data move over to adwords. No way a criticism so please do not take it as such just curiosity which may kill me yet.

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Ya we have one already for about a year.. im not sure if you saw it. I think its 27 things to split test on your creatives. Ill link it later

thx for the suggestion keep em coming

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I really appreciate all the comments this included.

Why adw? They got the most traffic.

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You need a page with examples. When it comes to art, graphics, etc. people need to know the quality, get a sense for style, know what they should expect, etc.. I am very surprised there are no samples anywhere. Right now there is not a lot of incentive to fill out the form. Show me a gallery.

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Love this case study, especially because I'm looking into google adwords for my products, targeting the same people.

What keywords did you use for targeting affiliates? I'm sure you haven't target people looking for banners and landers, otherwise the CPC would be huge.

Regarding your conversions...mate, your landing page is really bad, no offence. I'm not surprised it didn't convert at all, on STM you have social proof and people know you, but from google nobody knows who you are and the first impression is not good.

Look at http://www.hyper6.com/ or http://landingpageguys.com/

When you are selling design work, your own design must rock! This is the the first impression of your work. I understand you are selling landers/banners to affiliates which are very simple, but it doesn't matter.

You should also have a way for people to leave their email. You can ask the email to show them your work, an ebook about affiliate marketing, infographic etc.

You also need social proof like testimonials, clients work, case studies, successful jobs count, etc...

So beautiful landing page + email capture + portfolio + social proof = lots of conversions

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Maybe checkout Bannersmall.com as well

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nice site, thanks - $24.95 for 1 banner, yikes!

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Hey, yea def not broad keywords

the way i do campaigns, is target keywords that people who my demo is would type to highly qualify them

with affiliates obvious ones are like name of this forum, my name , anything and everything they associate with aff marketing / only an affiliate marketer would type/search for..

we dont have samples due to the nature of affiliate marketing, would you feel cool if you saw your landing page and/or banners plastered all over the web in our portfolio? doubt it!


re: landing page guys / hyper 6

landing page there is $1000+

hyper6 made me two designs for $2500 for my nutra products...

bannerslanders works for aff marketers, for $40 a pop, not high end shit

all in all, i see the point of having a design ad we will get some new LPs ready to split test them, but B&L isn't positioned like all these hella expensive landing page services charging premiums

we are SUPER FAST< super cheap because when u run campaigns u need a LOT of landers andbanners to test; you don't have time ... vs these big design companies to wait for weeks for 1 landing page because they need to sketch it on a piece of paper, think about it in the shower while wacking off and then have 10 meetings to talk about more things..

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One look at the LP and I wouldn't buy from your service. Needs to be redone.

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Now we know how your landing page came about.. it was during a shower wasn't it

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NEW LANDER -> http://try.bannerslanders.com/

thoughts?

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If i were you i would give some specs like :
For landers you give PSD + HTML + resppnsive design etc
For banners, dimensions 300*250, mobile format etc
Type of payements you accept

And finally I really think you miss contact infos with, phone, adresse etc and if you have a guy with some time even skype i would say and why not FB Account and son on. It s a lot For a LP probably but the biggest part of your work/offer involves communication, so better show you are reachable !

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Definitely a big improvement over the old one! I think this is worth a split-test, isn't it?

The only stuff I would probably change a little bit:

- I'd use different icons for "fast, affordable, reliable, guaranteed", all matching according to their titles.

- Maybe somehow separate the testimonials from the benefits in "Why work with..." - even some simple separators might help.

- "Get your $40 landing page or $5 banner right now!
Click here to email us and place your order!" - I would try making the "Click here to email us..." an entire big, contrasting CTA

- The big font size in that same pink section gives it importance I guess, but maybe tone it down a bit? Either way it should be fine.


And as suggested above by rickcorp:


- Perhaps add some nice big payment types icons (paypal, moneybookers etc.)

- More contact information that's clearly visible, skype, extra emails, maybe a phone + live chat box too?

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If we were charging $1000 per landing page like hyper6, landingpageguys, etc then sure phone number + live chat, but this way we barely have ANY profit margin This is a cheap service, positioned to give affiliates landing pages for cheap.

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Mate, reduce the cta size to a bit smaller than the email field. Looks confusing with both of them the same length.

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I don t think you ll get hundreds of calls ! It s more about having the potential customers to feel secure with the sight of contact info with an established business rather than a single shady guy in his basement

Rick

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I see what you mean, thank you Rick!

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Interesting how we all suck when it comes to promoting our own stuff ;-) (take no offense, I'm a big fan but I'm also conscious that we all have a really hard time when it comes to promoting OUR stuff).

e.g. if you had an affiliate program I would probably not find the new LP too sexy for many reasons :

- don't make me scroll (please please please!)
- give me 1, just 1 reason to signup NOW... my 2 cents, if you're running low margin maybe simply offering "Get 1/2 FREE color variations for ALL your 10 first orders if you order UNTIL XXXXXX"*. For LP it's probably a 1 minute job and the same for banners. Or offer an exclusive swipe files of whatever you did back in 2015/2014.
- keep the signup form clearly visible all the time (e.g. fixed position sidebar "optin style")
- I need proof, not just testimonials (e.g. small gallery). I'm sure you could even make some interesting before/after a la skincare sauce

Basically I'm sure you've seen all Meclabs optimization courses and I won't tell you scarcity works lmao ;-)

*: color variation at our designer's discretion

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Quick update

-Things are going pretty well, received a total 60+3 conversions since the last update; here are the stats: http://prntscr.com/acljbv
-Laser targeting and knowing your demo is key. It helps get super high CTR traffic and also super low CPCs.

There's a new issue; lead quality. When you are the offer owner this is important, and now I see why.

Despite the landing page being in plain english, explaining we do $40 landers and $5 banners we get 20-30% leads every single day that are from retards who can't read and they fill out the form saying "I WANT A JOB" and other strange stuff; like I want to be affiliate! etc etc.

Until now, I was simply using Google Analytics, and Adwords Conversion tracking - but now need to implement a '3rd party tracker' as they see; to be able to pin point which GCLID is actually coming from where so I can address this lead quality problem and get rid of these idiots who are wasting my clicks. Solution will be Voluum adwords profile, with gclid added as a track parameter; and updating the tracking template within the adwords templates to first hit voluume.

Stay tuned for the next one

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You could ask the morons where they came from.

"Hi we're currently scanning all job applicants, btw. where did you see our ad?"

"What did encourage you to click our ad and apply?"

But chances are high they don't know it themselves.

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Yeah, Sebastian_R's idea seems good. They may know, they may not - but either way it won't cost you anything.

Also, I'm pretty sure you should be able to track the data of which keyword is producing those responses in Google Analytics. Might require some fiddly coding and/or very messy Analytics reports, though - Voluum will probably turn out easier.

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Now I know, thanks to gclid - so i can trace it back to keyword/placement/geo and act accordingly to get rid of these.
Funny stuff.

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Until today, I wasn't using a tracker like Voluum; I was simply GA + Adwords Conversion pixel. BAD IDEA, as they don't let you look up leads by GCLID.

Readers digest version: If you want to know where the lead REALLY came from; then you need a tracker, and gclid parameter defined so you can look up the keywords/placements/creativeID and all that good stuff.

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Use negative keywords to get rid of those. Your ad could be showing for "affiliate jobs". So if you have "affiliate" as a keyword set "jobs" as negative.

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Am using broad match modifier and running gdn layered with specific placement.

Unlike search on gdn it doesnt show all keyword matches under dimensions.. am i missing something?

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UPDATE 3/10/2016

Google decided to give us a site suspension, why? We are about to find out; just shows they ban you even when you are as white as can be.

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That sucks, I sent you a PM

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Not sure but maybe it's a dumb review bot which doesn't like words like: affiliate + gay + shemale which are still on one of the LPs

lmao ;-)

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Great Job, very interesting to read. Can you please tell how you pass gclid to tracking system? Via sub_id? Google support said me that Valuetrack doesn't support gclid and now I'm wondering how to pass it to hasoffers?
Hasoffers also said that they have no default solution which is very suprising for one of the biggest traffic sources.

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This site looks like 20dollarbanners.com, didthey ripped your site? They even copied your texts.

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